电子商务中商业混淆行为的法律规制研究
发布时间：2018-07-21 11:17
【摘要】：随着互联网的飞速发展,电子商务以一种传统商业无法比拟的态势突飞猛进。电子商务快速发展的同时,出现了许多假冒、仿冒等商业混淆行为,严重损害了被侵权商家的合法利益,同时也损害了消费者的合法权益。而当下的法律法规没有很好的对这种电子商务中的商业混淆行为进行规制,给一些采取不正当竞争行为的经营者以可乘之机。由于电子商务具有隐蔽性、虚拟性等特点,使得电子商务与传统的商业有许多不同之处,而由于法律的滞后性,我国法律目前还未能很好的对电子商务中的商业混淆行为进行规制。本文通过文献资料法、分析归纳法、案例分析法等研究方法,结合当前我国的立法现状及域外的相关立法经验,分析电子商务中商业混淆行为的表现及特征,为电子商务中商业混淆行为的法律规制提供一些建议和参考。笔者首先通过分析电子商务中的商业混淆行为的概况和特征,分析其与传统商业中的混淆行为的不同之处,然后分析当下我国法律针对电子商务中的商业混淆行为的法律规制的现状,找出目前相关法律方面的不足,最后结合国外的一些国家和地区的立法经验,提出针对我国电子商务中商业混淆行为的法律规制的对策和建议。
[Abstract]:With the rapid development of the Internet, electronic commerce is advancing by leaps and bounds, which is incomparable to traditional commerce. Along with the rapid development of electronic commerce, many commercial confusion behaviors, such as counterfeiting and counterfeiting, have appeared, which have seriously damaged the legitimate interests of the infringed businesses and the legitimate rights and interests of consumers. However, the current laws and regulations do not well regulate the commercial confusion in this kind of e-commerce, giving some operators who take unfair competition behavior to take advantage of the opportunity. Because electronic commerce has the characteristic of concealment, fictitious, make electronic commerce and traditional business have a lot of difference, but because of the lag of law, At present, the law of our country has not been able to regulate the commercial confusion in e-commerce. In this paper, through the methods of literature, induction and case analysis, combined with the current legislative situation of our country and the relevant legislative experience of foreign countries, this paper analyzes the performance and characteristics of commercial confusion in electronic commerce. To provide some suggestions and references for the legal regulation of commercial confusion in electronic commerce. Firstly, by analyzing the general situation and characteristics of commercial confusion behavior in electronic commerce, the author analyzes the differences between it and the traditional business confusion behavior. Then it analyzes the current situation of the legal regulation of commercial confusion in electronic commerce in our country, finds out the shortcomings of relevant laws, and finally combines the legislative experience of some foreign countries and regions. The countermeasures and suggestions on the legal regulation of commercial confusion in electronic commerce in China are put forward.
【学位授予单位】：贵州大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D922.294
本文编号：2135348
[Abstract]:With the rapid development of the Internet, electronic commerce is advancing by leaps and bounds, which is incomparable to traditional commerce. Along with the rapid development of electronic commerce, many commercial confusion behaviors, such as counterfeiting and counterfeiting, have appeared, which have seriously damaged the legitimate interests of the infringed businesses and the legitimate rights and interests of consumers. However, the current laws and regulations do not well regulate the commercial confusion in this kind of e-commerce, giving some operators who take unfair competition behavior to take advantage of the opportunity. Because electronic commerce has the characteristic of concealment, fictitious, make electronic commerce and traditional business have a lot of difference, but because of the lag of law, At present, the law of our country has not been able to regulate the commercial confusion in e-commerce. In this paper, through the methods of literature, induction and case analysis, combined with the current legislative situation of our country and the relevant legislative experience of foreign countries, this paper analyzes the performance and characteristics of commercial confusion in electronic commerce. To provide some suggestions and references for the legal regulation of commercial confusion in electronic commerce. Firstly, by analyzing the general situation and characteristics of commercial confusion behavior in electronic commerce, the author analyzes the differences between it and the traditional business confusion behavior. Then it analyzes the current situation of the legal regulation of commercial confusion in electronic commerce in our country, finds out the shortcomings of relevant laws, and finally combines the legislative experience of some foreign countries and regions. The countermeasures and suggestions on the legal regulation of commercial confusion in electronic commerce in China are put forward.
【学位授予单位】：贵州大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D922.294
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