论网络虚假宣传行为的法律规制
发布时间：2018-08-05 17:34
【摘要】：互联网科技的不断发展和普及使得越来越多的经营者将精力投放于网络市场,网络宣传逐渐成为影响消费者选择商品和服务的首要因素。一些不法经营者为了争夺有利的市场优势,排挤打压同行业竞争对手,有意识的利用网络从事虚假宣传等不正当竞争行为。相较于传统的虚假宣传行为,网络的虚拟性和开放性使其具有更强的危害性和更广泛的影响。由于我国网络市场经济仍处于初步发展阶段,尚未形成成熟的网络立法体系,还没有对于网络虚假宣传行为进行规制的直接法律依据。实践中一般援引《反不正当竞争法》中的原则性规定对其进行界定和裁判,可操作性和适用性较差,加之各级立法机关的规定缺乏统一性和协调性,导致其在理解和运用上都比较混乱。本文以网络虚假宣传行为为切入点,对比美欧国家的反网络不正当竞争立法模式,剖析我国当前相关立法体系和规制手段的不足,对我国网络虚假宣传的规制进行系统的研究。以促进我国互联网的繁荣发展,为我国规制以网络虚假宣传为代表的网络不正当竞争行为尽绵薄之力。
[Abstract]:With the continuous development and popularization of Internet technology, more and more operators put their energy into the network market. Network propaganda has gradually become the primary factor influencing consumers to choose goods and services. In order to compete for the advantageous market advantage, some illegal operators squeeze out and suppress their competitors in the same industry, and consciously use the network to engage in unfair competition, such as false propaganda. Compared with the traditional false propaganda behavior, the virtual and open nature of the network makes it more harmful and more extensive. Since our country's network market economy is still in the initial stage of development, it has not yet formed a mature network legislation system, and there is no direct legal basis for regulating the network false propaganda behavior. In practice, the principled provisions of the Anti-unfair Competition Law are generally invoked to define and adjudicate them, which are of poor maneuverability and applicability, coupled with the lack of uniformity and coordination of the provisions of the legislative organs at all levels. It leads to confusion in understanding and application. Based on the network false propaganda behavior, this paper compares the anti-network unfair competition legislation model of the United States and Europe, analyzes the deficiency of our country's current relevant legislation system and regulation means, and makes a systematic research on the regulation of our country's network false propaganda. In order to promote the prosperity and development of the Internet in our country, we can do our best to regulate the network unfair competition behavior represented by the network false propaganda.
【学位授予单位】：广西民族大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D922.294
[Abstract]:With the continuous development and popularization of Internet technology, more and more operators put their energy into the network market. Network propaganda has gradually become the primary factor influencing consumers to choose goods and services. In order to compete for the advantageous market advantage, some illegal operators squeeze out and suppress their competitors in the same industry, and consciously use the network to engage in unfair competition, such as false propaganda. Compared with the traditional false propaganda behavior, the virtual and open nature of the network makes it more harmful and more extensive. Since our country's network market economy is still in the initial stage of development, it has not yet formed a mature network legislation system, and there is no direct legal basis for regulating the network false propaganda behavior. In practice, the principled provisions of the Anti-unfair Competition Law are generally invoked to define and adjudicate them, which are of poor maneuverability and applicability, coupled with the lack of uniformity and coordination of the provisions of the legislative organs at all levels. It leads to confusion in understanding and application. Based on the network false propaganda behavior, this paper compares the anti-network unfair competition legislation model of the United States and Europe, analyzes the deficiency of our country's current relevant legislation system and regulation means, and makes a systematic research on the regulation of our country's network false propaganda. In order to promote the prosperity and development of the Internet in our country, we can do our best to regulate the network unfair competition behavior represented by the network false propaganda.
【学位授予单位】：广西民族大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D922.294
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