媒体广告宣传中的政治敏锐和责任担当
发布时间：2018-12-31 22:32
【摘要】：广告在互联网时代能迅速营造出先声夺人的"广告舆论场",产生巨大的轰动效应。广告不仅是媒体生存重要的经济基础,更承载着十分重要的社会责任,结合习近平总书记在党的新闻舆论工作座谈会上提出的"媒体广告宣传中的政治敏锐和责任担当"命题,地方党报在报业转型的浪潮中要坚持政治家办报方针,主动增强广告宣传的政治敏锐、大局意识和责任担当,以及应对突发事件的策略和技巧。
[Abstract]:Advertising in the Internet era can quickly create an "advertising public opinion field", which has a huge sensation effect. Advertising is not only an important economic foundation for the survival of the media, but also carries a very important social responsibility. Combined with the proposition put forward by General Secretary Xi Jinping at the party's forum on the work of news and public opinion, "political acumen and responsibility in media advertising and publicity", In the tide of newspaper industry transformation, local party newspapers should adhere to the policy of running newspapers by politicians, and actively enhance the political acumen of advertising, the overall situation awareness and responsibility, as well as the strategies and skills to deal with unexpected events.
【作者单位】： 开封日报报业集团;开封市新闻工作者协会;
【分类号】：D922.294;F713.8
本文编号：2397197
[Abstract]:Advertising in the Internet era can quickly create an "advertising public opinion field", which has a huge sensation effect. Advertising is not only an important economic foundation for the survival of the media, but also carries a very important social responsibility. Combined with the proposition put forward by General Secretary Xi Jinping at the party's forum on the work of news and public opinion, "political acumen and responsibility in media advertising and publicity", In the tide of newspaper industry transformation, local party newspapers should adhere to the policy of running newspapers by politicians, and actively enhance the political acumen of advertising, the overall situation awareness and responsibility, as well as the strategies and skills to deal with unexpected events.
【作者单位】： 开封日报报业集团;开封市新闻工作者协会;
【分类号】：D922.294;F713.8
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