我国网络广告的法律规制研究

发布时间：2019-05-24 16:26

【摘要】：网络广告法律规制是广告市场监管的重要组成部分。对于规制网络广告违法行为,确保网络广告市场的顺利发展具有重要意义。网络广告的法律规制可以有效地规制市场主体、保护网民隐私安全、维护网络广告市场秩序。目前,我国网络广告市场乱象丛生、鱼龙混杂,网民的利益受到侵犯的情况时有发生,然而当前我国的网络广告法律规制还不够完善、缺乏严格的市场准入和审查机制,使得网民的利益以及消费者权益受到严重影响。如果网络广告法律制度得不到有效完善,那么网络广告的市场价值就难以全面实现。所以,现在亟待要做的就是借鉴先进国家的经验,完善我国的网络广告法律制度。文章的切入点是网络广告法律规制基本问题,在对美国、欧盟等国的网络广告法律制度的立法进行文本分析的基础上,对目前我国网络法律制度的现状以及所存在的主要问题进行深入分析,对完善我国网络广告法律制度提出自己的一些对策和构想。本文一共分为五个章节:第一章:“绪论”。主要阐述完善我国网络广告法律体系的研究背景、研究意义、研究状况、研究方法。第二章:“网络广告概述”。本章对网络广告定义做出了界定,介绍网络广告的表现形式和网络广告的发展状况以及网络广告的法律特征。第三章:“我国网络广告的立法现状及其存在的问题”。本章主要阐述我国目前网络广告的立法现状以及我国网络广告现存法律规制中存在的问题。第四章:“域外国家网络广告的法律规制探析”。本章着重介绍的是美国、欧盟网络广告法律制度和这些国家的网络广告法律规制体系对我国的借鉴意义。第五章:“对我国网络广告规制的建议”。针对我国当前网络广告法律制度存在的主要问题,在网络广告主体的界定、网络广告内容以及对网络广告中的不正当竞争等方面提出对应的完善措施。
[Abstract]:The legal regulation of network advertisement is an important part of advertising market regulation. It is of great significance to regulate the illegal behavior of network advertisement and ensure the smooth development of network advertisement market. The legal regulation of network advertisement can effectively regulate the market main body, protect the privacy and safety of the Internet users, and maintain the network advertisement market order. At present, the network advertisement market of our country is in chaos, the fish and the dragon are mixed, the interests of the Internet users are violated, however, the legal regulation of the network advertisement in our country is not perfect, and the strict market access and the review mechanism are lacking. So that the interests of the netizens and the rights and interests of the consumers are seriously affected. If that legal system of the network advertisement is not perfect, the market value of the network advertisement is difficult to fully realize. Therefore, it is urgent to learn from the experience of the advanced countries and improve the legal system of network advertisement in our country. The entry point of the article is the basic problem of the legal regulation of the network advertisement, on the basis of the text analysis of the legislation of the network advertisement legal system of the United States and the European Union, the present situation and the main problems of the present network legal system are analyzed in detail. This paper puts forward some countermeasures and ideas for perfecting the legal system of network advertisement in our country. This paper is divided into five chapters: Chapter one: "introduction". This paper mainly expounds the research background, research significance, research situation and research method of the legal system of network advertisement in our country. Chapter II: "Overview of network advertising". This chapter defines the definition of network advertisement, introduces the form of network advertisement and the development of network advertisement and the legal characteristic of network advertisement. Chapter 3: "The Current Situation of the Legislation of Internet Advertising in China and the Existing Problems". This chapter mainly expounds the current legal status of the network advertisement in our country and the existing problems in the existing legal regulation of the network advertisement in our country. Chapter 4: "An Analysis of the Legal Regulation of the Network Advertisement of the Extraterritorial State". This chapter mainly introduces the American, European network advertisement legal system and the network advertisement legal regulation system of these countries to our country's reference significance. Chapter V: "Suggestions on the Regulation of Internet Advertising in China". In view of the main problems of the current legal system of network advertisement in our country, the corresponding improvement measures are put forward in the definition of the main body of the network advertisement, the content of the network advertisement and the unfair competition in the network advertisement.
【学位授予单位】：上海师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D922.294

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