驰名商标的特殊保护研究

发布时间：2018-06-04 15:59

本文选题：驰名商标 + 特殊保护　；参考：《吉林大学》2011年硕士论文

【摘要】：商标本是依附于商品,便于商品识别的特殊标志,但商标一旦成为驰名商标便具有了识别和财产的双重价值,成为企业在激烈的市场竞争中立于不败之地的重要制胜手段。驰名商标是商品生产者和经营者以及服务提供者劳动和智慧的结晶,意味着更优的质量和更高的声誉,从而对消费者的消费行为产生很强的引导力,驰名商标往往意味着更多的经济收益。也正是在这种规律的驱使下,在市场中形成了对驰名商标追求的优胜劣汰的良性竞争秩序。由此可见,对驰名商标的特殊保护不仅有利于维护商品生产者或服务提供者的合法权益,更有助于体现商法中的诚实信用原则,维护自由、公平的市场经济竞争秩序。随着知识经济的迅猛发展,驰名商标已经日益显现其强大的经济价值,有关驰名商标的特殊保护问题也日渐被国际社会所普遍关注,并在《保护工业产权巴黎公约》(以下简称《巴黎公约》)和《与贸易有关的知识产权(包括假冒商品贸易)协议(草案)》(以下简称《TRIPS协议》)中对驰名商标进行了专门的保护。我国于2001年第二次修正《中华人民共和国商标法》(以下简称《商标法》),明确确立了驰名商标司法认定与保护制度,至今已有十年,其间我国立足自身国情、借鉴国际驰名商标特殊保护的先进理论和经验做法,通过出台法律解释和部门规章对我国的驰名商标特殊保护制度进行了不断的完善,也积累了大量的经验,特别是于2009年先后发布的《最高人民法院关于涉及驰名商标的认定的民事纠纷案件管辖问题的通知》、《国家工商行政管理总局驰名商标认定工作细则》和《最高人民法院关于审理涉及驰名商标保护的民事纠纷案件应用法律若干问题的解释》等法律文件,针对驰名商标的定义、认定标准、相关证据及涉案管辖进行了明确的规定,一定程度上解决了我国驰名商标特殊保护中遇到的新问题。目前,我国驰名商标特殊保护的一些规定已基本同国际公约接轨。但应该正视的是,我国驰名商标特殊保护的相关研究仍然相对滞后,理论和实践上都有一些函待解决的问题。本文正是基于这种现实考虑,从驰名商标的基础理论入手,先是对驰名商标的概念、特征进行了系统的梳理,并单独对驰名商标保护的意义进行了较为深入的论述,从保障消费者的利益、保障驰名商标所有人的利益和维护公平竞争的市场秩序三个方面肯定了驰名商标保护的必要意义。然后针对驰名商标的认定问题,从认定主体、认定模式及认定标准三个方面进行了较为深入的阐述,并提出了驰名商标认定标准中应该涵盖以下相关内容:驰名商标驰名的地域范围、对“相关公众”的理解、对“知晓程度”的界定和对“较高声誉”程度的明确。针对当前驰名商标特殊保护的先进理论,又按照从混淆理论、淡化理论到联想理论的顺序,对驰名商标特殊保护的理论渊源进行逐一评析,并论述了淡化理论和联想理论之间的联系与区别,联想理论和淡化理论具有相同的现实依据。反淡化保护是以制止联想为基础确定的商标权利。二者的区别在于拥有不同的视角:淡化理论关注的是驰名商标基于淡化受到的损害,而联想理论更侧重于这些行为如何导致显著性的冲淡、弱化和丧失。搭驰名商标便车的行为,是以制造联想的手段,产生淡化的后果。并基于此,提出了驰名商标特殊保护的理论选择,可以结合国内社会、经济、技术的发展情况,确立联想理论的基础性地位,结合淡化理论、混淆理论,形成三种理论的有机结合。同时分别阐述了国际公约和国外主要国家的驰名商标特殊保护情况。最后,文章在我国驰名商标特殊保护现状的基础上,提出了如下建议性思考:完善驰名商标认定的双轨制、在驰名商标认定标准中加入质量要求、实现对未注册商标的跨类保护、加强网络领域的驰名商标保护、建立信息共享制度解决驰名商标抢注问题。
[Abstract]:Trademark is a special symbol attached to goods and easy to identify the goods, but once a trademark becomes a well-known trademark, it has the dual value of recognition and property, and has become an important winning means for an enterprise to win an invincible position in the fierce market competition. The well-known trademark is the labor and wisdom of the producers and operators of goods and service providers. Crystallization, which means better quality and higher reputation, has a strong guiding force for consumer behavior. Well known trademarks often mean more economic benefits. It is also a good competition order for the survival of the fittest in the market. The special protection not only helps to maintain the legitimate rights and interests of commodity producers or service providers, but also helps to embody the principle of honesty and credit in the commercial law and maintain a free and fair competition order of the market economy.
With the rapid development of the knowledge-based economy, well-known trademarks have increasingly shown their strong economic value. The special protection of well-known trademarks has been paid more and more attention by the international community, and in the Paris Convention on the protection of industrial property rights (hereinafter referred to as the Paris Convention) and the trade related intellectual property rights (including the counterfeit commodity trade) Discussion (Draft) > (hereinafter referred to as the

) has made a special protection for well-known trademarks. In 2001, China revised the "People's Republic of China trademark law" (hereinafter referred to as < Trademark Law >) second times, clearly established the well-known trademark judicial identification and protection system, for ten years, during which our country is based on its own national conditions and draw lessons from international well-known businessmen. The advanced theory and practice of special protection have been perfected continuously through the introduction of legal interpretation and departmental rules and regulations on the special protection system of well-known trademarks in China, and accumulated a lot of experience, especially in 2009 the jurisdiction of the Supreme People's Court on the civil dispute cases involving the identification of the famous trademarks. The regulations of the State Administration for Industry and commerce, the rules for the recognition of well-known trademarks and the interpretation of the Supreme People's Court on the application of laws on civil disputes involving well-known trademark protection, and other legal documents, have made clear regulations on the definition, standards, evidence and jurisdiction of the well-known trademarks, To a certain extent, the new problems encountered in the special protection of well-known trademarks in China are solved. At present, some of the regulations of the special protection of well-known trademarks in China are basically in line with the international conventions. However, it should be considered that the related research on the special protection of well-known trademarks in our country is still relatively lagging behind, and there are some problems to be solved in theory and practice. It is based on this practical consideration, starting with the basic theory of well-known trademarks, first the concept of well-known trademarks, the characteristics of the systematic combing, and the significance of the protection of well-known trademarks is discussed in a more depth, from the protection of the interests of consumers, the protection of the interests of the well-known trademark owners and the maintenance of a fair competition market. The necessary meaning of the protection of well-known trademarks is affirmed in the three aspects of order. Then, in view of the identification of well-known trademarks, this paper makes a more thorough exposition of the three aspects of the cognizance subject, the identification mode and the standard of identification, and puts forward that the following contents should be covered in the well-known trademark identification standard: the regional range of well-known trademark is famous, " The understanding of the relevant public, the definition of the "degree of awareness" and the clarity of the degree of "high reputation". According to the advanced theory of the special protection of well-known trademarks, the theoretical origin of the special protection of well-known trademarks is evaluated one by one according to the order of the confusion theory and the desalination theory to the association theory, and the theory of desalination is discussed and the theory of desalination is discussed. The relation and difference between association theory, association theory and desalination theory have the same realistic basis. Anti desalination protection is a trademark right defined on the basis of stopping Association. The difference between the two is to have different perspectives: the theory of dilution is concerned with the damage caused by the dilution based on the well-known trademark, and the association theory is more focused on these lines. In order to lead to significant diluency, weakening and loss, the behavior of a well-known trademark ride is a means of making Association, producing the consequences of desalination. Based on this, the theoretical choice of the special protection of well-known trademarks is put forward, which can combine the development of domestic society, economy and technology, establish the basic status of the association theory and combine the desalination theory. On the basis of the present situation of the special protection of well-known trademarks in our country, the following suggestions are put forward on the basis of the present situation of the special protection of well-known trademarks in China: to perfect the double track system for the identification of the famous trademarks and to determine the standard of well-known trademarks. We should add quality requirements to realize the protection of non registered trademarks, strengthen the protection of well-known trademarks in the field of network, and establish a system of information sharing to solve the problem of well-known trademark snatch.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：D923.43

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