论商业特许经营中商号权的法律保护

发布时间：2018-09-05 11:55

【摘要】：商业特许经营是一种成熟的现代商业模式,它以其强大的复制和扩张能力为全世界商家普遍采用。这种商业模式在我国虽然起步较晚,但如今已经渗透到所有的民用领域之中。商业特许经营因其具备的强大繁殖扩张能力而已然成为当今的最重要的商业模式之一。国务院2007年颁布的《商业特许经营管理条例》,把我国对商业特许经营的管理纳入了新的法制轨道,在规范性法律文件层面对商业特许经营的保护与规制更加完备并适应社会经济的发展。商号权的法律保护是一个商法上的问题,任何商事主体都必须具有经过依法登记的商号才能对外从事商事活动,商业特许经营中的商事主体也不例外。但是,在特许经营领域中,与商号权相关的法律问题具有特殊性,对商业特许经营中的商号权法律问题要使用特殊的方法予以解决。商业特许经营中的特许人和被特许人是相互独立的商事主体,但是在一个统一的特许经营体系中,他们又是利益共同体。特许人与被特许人以一个共同的品牌作为商号,使用在其店招牌匾、宣传广告上,因此,对与特许人和被特许人双方,商号权的保护都是至关重要的问题。如何保护商业特许经营中的这种特殊的商号权,解决在商业特许经营下因商号权的冲突与滥用引发的法律问题是本文研究的目的。通过一些真实的典型案例,可以总结出商业特许经营中商号权保护存在的法律问题：一方面是特许人与被特许人在商号权使用中存在的法律问题,另一方面是商业特许经营中商标权与商号权冲突所导致的法律问题,每个大的问题下都有具体的小问题。本文的研究成果在于,通过比较国内外理论、立法以及司法实践,对完善我国商业特许经营中商号权的法律保护体系提出了建议性的方案,包括确认商号权的知识产权属性并进行专项立法保护、建立特许经营商号备案查询制度以及商标权与商号权的一体化保护,在此基础上,针对商业特许经营中商号权法律保护中存在的问题,逐个提出了解决问题的法律方案。本文致力于研究商业特许经营中商号权的法律保护问题,范围涉及商法、知识产权法、竞争法等领域,本文从一个综合的视角中发现了我国商业特许经营与商号权法律保护交叉领域中存在的法律空白,并提出了法律建议和方案。
[Abstract]:Commercial franchise is a mature modern business model, which is widely used by merchants all over the world with its strong ability to replicate and expand. Although this business model started late in our country, it has penetrated into all civil fields. Commercial franchise has become one of the most important business models because of its strong reproductive and expansion ability. The regulations on the Administration of Commercial franchise, promulgated by the State Council in 2007, have brought China's management of commercial franchising into the new legal track. The protection and regulation of commercial franchising are more complete and adapt to the development of social economy in the level of normative legal documents. The legal protection of the right to trade name is a commercial law problem, any commercial subject must have a legally registered business name to engage in foreign commercial activities, commercial franchise in the commercial subject is no exception. However, in the field of franchising, the legal problems related to the right of business name have their particularity, so we should use special methods to solve the legal problems of the right of business name in the field of business franchise. Franchisees and franchisees are independent commercial subjects, but in a unified franchise system, they are the community of interests. Franchisees and franchisees take a common brand as a business name, and use it in their shops to advertise and advertise. Therefore, the protection of trade name rights is a crucial issue for both franchisees and franchisees. The purpose of this paper is how to protect the special trade name right in the business franchise and to solve the legal problems caused by the conflict and abuse of the business name right under the commercial franchise. Through some real typical cases, we can sum up the legal problems in the protection of business name right in commercial franchise: on the one hand, there are legal problems in the use of business name right between franchisor and franchisee. On the other hand, the legal problems caused by the conflict between trademark right and trade name right in commercial franchising have concrete and minor problems under each big problem. The research results of this paper are as follows: by comparing the domestic and foreign theories, legislation and judicial practice, the author puts forward a proposal to perfect the legal protection system of the right of business name in the business franchise of our country. Including confirming the intellectual property attribute of the trade name right and carrying out special legislative protection, establishing the franchise business name record inquiry system and the integrative protection of the trademark right and the trade name right, and on this basis, In view of the problems existing in the legal protection of the right of business name in the business franchise, the author puts forward the legal scheme to solve the problem one by one. This paper is devoted to the study of the legal protection of business name rights in commercial franchising, which covers the fields of commercial law, intellectual property law, competition law, etc. From a comprehensive angle of view, this paper finds the legal gaps in the field of legal protection of commercial franchise and business name rights in China, and puts forward some legal suggestions and schemes.
【学位授予单位】：辽宁大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：D923.43;D922.294

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