网络购物中的经营者权益维护研究

发布时间：2019-06-24 19:06

【摘要】：网络购物已经成为了现代人生活之中不可或缺的重要部分。在网络购物市场飞速发展的背后，不难发现消费者和经营者的身份已经发生了微妙的变化。越来越多的人看到了网络购物市场的巨大潜力，享受着网络购物便捷的同时开设了属于自己的网络商店，进行经营活动。我国的网民基数庞大，参与网络经营活动的人群更是不可小视。正因为网络购物活动的参与者不断增加，由此引发的买卖纠纷成为了社会舆论关注的热点话题，特别是消费者权益的维护，更成为了近年来民商法学界关注的焦点。但是，随着网络购物消费者权益维护呼声的不断增加，经营者的地位近年来已经达到了低谷。通过网络购物对经营者进行诈骗以及恶意投诉的情况时常发生，网络平台的消费者本位现象都让经营者维权的难度直线上升。我国现行法律在对网络交易模式进行法规方面，依然在沿用规范传统购物模式的相关法律法规，特别是针对经营者的权益维护的内容更接近于空白。本文进行研究的过程中，采用理论与实践相结合的论证方式，论述在网络模式下对经营权益保护的必要性，并且提出相关的完善措施。文章总共分为四章，第一章中笔者将主要说明目前网络消费的集中主要类型，其中以消费者参与人数最多的B2C和C2C这两种模式作为重点，从经营形式和经营者特点两方面进行详细介绍。在第一章的后半部分对网络购物的合同形式与传统消费活动中的合同形式进行说明，结合目前的立法情况分析整个合同履行的过程以及合同的效力。第二章主要通过事例列举出一系列消费者侵犯经营者权益的事例，说明目前网络购物的舆论发展倾向于“消费者本位”，经营者维权困难。通过明确地分类，总结经营者被侵权行为的种类，为后文提出解决办法做出铺垫。第三章中，笔者结合社会发展以及我国交易保护机制办法，对经营者维权困难、维权过程中暴露出来的消费者本位现象的成因进行分析。分别以消费者、第三方网络平台和社会舆论作为切入点，系统全面地剖析经营者法律地位缺失的原因。在全文的第四章，笔者将结合西方先进国家关于网络购物内容的立法举措，，对我国目前用来规范网络购物的相关法律进行分析，指出我国目前关于经营者维权相关内容的立法缺陷。而且在本部分的最后，笔者结合互联网本身的特性，对如何更好地维护经营者权益进行改进建议。
[Abstract]:Network shopping has become an indispensable part of modern life. Behind the rapid development of the network shopping market, it is not difficult to find a subtle change in the identity of consumers and operators. An increasing number of people have seen the huge potential of the network shopping market, enjoying the convenience of the network, and opening up their own network shops and doing business activities. China's Internet users have a large base, and the people involved in the network management activities are not as small as possible. Because of the increasing number of participants in the network shopping, the sale of the disputes has become a topic of concern to the public opinion, especially the maintenance of the consumer's rights and interests, and has become the focus of the attention of the people's commercial law circles in recent years. However, as the voice of the network shopping consumer's rights and interests is increasing, the position of the operator has reached the trough in recent years. Through the network shopping for the operators to cheat and the case of malicious complaints, the consumer-based phenomenon of the network platform has allowed the operator to make a straight rise in the difficulty of protecting the rights of the operators. The existing laws of our country still use the relevant laws and regulations to regulate the traditional shopping mode, especially the content of the operator's rights and interests, which is more close to the blank in terms of the regulation of the network transaction model. In the course of the research, this paper discusses the necessity of protecting the rights and interests in the network mode with the combination of theory and practice, and puts forward some related measures. The article is divided into four chapters. In the first chapter, the author will mainly describe the main types of the current network consumption, in which the two modes of B2C and C2C with the largest number of consumers' participation are the key points, and from the operating mode and the operator's characteristics, the author In the second half of the first chapter, the contract form of the network shopping and the contract form in the traditional consumption activity are explained, and the process of the whole contract performance and the effect of the contract are analyzed in the light of the current legislative situation In the second chapter, a series of examples of consumers' rights and interests are listed in the second chapter, which shows that the development of public opinion in the current network tends to be the "consumer standard" and the operator's dimension. The right is difficult. By clearly classifying, the category of the operator's tort is summarized, and the solution will be put forward later. In the third chapter, the author combined with the social development and the method of our country's transaction protection mechanism, to the operator's rights to protect the rights, the exposed consumer-based phenomenon in the process of safeguarding the rights The analysis takes the consumer, the third party network platform and the public opinion as the entry point, and the system fully analyzes the legal status of the operator In the fourth chapter of the full text, the author will combine with the legislation of the western advanced countries about the content of network shopping, and analyze the relevant laws which are currently used to regulate the network shopping in our country, and point out that our country is related to the operator's rights protection. In the end of this part, the author combines the characteristics of the Internet and how to better maintain the right of the operator.
【学位授予单位】：山西财经大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：D922.294;D923

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