法规政策及公众宣传对居民废旧家电回收渠道选择意向的影响

发布时间：2018-03-18 01:17

本文选题：废旧家电　切入点：法规政策　出处：《北京交通大学》2014年硕士论文　论文类型：学位论文

【摘要】：摘要：近年来,废旧家电回收处理问题越来越多的被人们所关注,我国也已出台一系列法规政策,并开展不同形式的宣传活动,意在引导消费者的回收行为、规范废旧家电回收渠道。但现实的情况是,法规政策和公众宣传的作用没有得到充分体现,仍有许多消费者选择非正规渠道处理废旧电器。虽然许多国内外文献基于计划行为理论研究居民废旧家电回收行为,但没有针对居民废旧家电回收渠道选择意向的研究；此外,研究中只是单独使用计划行为理论进行论证,模型中较少引入情境因素,研究情境因素对回收行为的调节作用。因此,以法规政策和公众宣传为切入点,研究法规政策及公众宣传对居民废旧家电回收渠道选择意向的影响,具有重要的理论及现实意义。本文在对国内外废旧家电回收相关文献综述的基础上,以计划行为理论为基础,将“法规政策”、“公众宣传”两个情境因素纳入模型,构建了法规政策及公众宣传对居民废旧家电回收渠道选择意向影响的模型,并根据模型及前人的研究制定量表,设计调查问卷；经过预调查对问卷内容进行调整,确定正式调查问卷,选取北京市居民作为样本进行发放,回收有效问卷212份。运用SPSS软件对数据进行信效度分析、分层回归分析,验证模型假设,并确定最终模型。结果显示,居民废旧家电回收渠道选择态度、主观规范、知觉行为控制对选择意向具有显著影响,与选择意向正相关；法规政策、公众宣传也对选择意向具有显著正相关关系,是选择意向的重要解释变量。同时法规政策对选择态度—选择意向、主观规范—选择意向路径,公众宣传对选择态度—选择意向路径具有显著的正向调节作用。基于分析结果,本文确定了居民废旧家电回收渠道选择意向的影响因素,并从法规政策和公众宣传的角度对提高居民废旧家电回收正规渠道选择意向提出对策及建议。
[Abstract]:Absrtact: in recent years, people pay more and more attention to the recycling of used household appliances. China has also issued a series of laws and policies, and carried out different forms of publicity activities, in order to guide consumers to recycle behavior. Standardize recycling channels for used household appliances. But the reality is that the role of laws and policies and public publicity is not fully reflected. Many consumers still choose informal channels to deal with waste electrical appliances. Although many domestic and foreign literature based on the theory of planned behavior to study the recycling behavior of used household appliances, there is no research on the choice of recycling channels for residents. In the research, the theory of planning behavior is used alone to demonstrate, and the situation factor is less introduced in the model, and the adjusting effect of the situation factor on the recovery behavior is studied. Therefore, the breakthrough point is the regulation policy and the public propaganda. It is of great theoretical and practical significance to study the influence of laws and policies and public propaganda on the choice of recycling channels for used household appliances. Based on the literature review of recycling of used and used household appliances at home and abroad, and based on the theory of planning behavior, this paper brings into the model two situational factors: "law and policy" and "public propaganda". This paper constructs a model of the influence of laws and policies and public propaganda on the choice of recycling channel for household appliances, and designs a questionnaire according to the model and previous studies, and adjusts the contents of the questionnaire after a pre-survey. The formal questionnaire was determined, the Beijing residents were selected as samples to distribute, and 212 valid questionnaires were collected. The reliability and validity of the data were analyzed by SPSS software, stratified regression analysis, model hypothesis verified, and the final model determined. The results showed that the choice attitude, subjective norm and perceptual behavior control had significant influence on the choice intention, and had positive correlation with the choice intention. Public propaganda also has a significant positive correlation with the choice intention, which is an important explanatory variable of the choice intention. At the same time, the choice attitude, the choice intention, the subjective norm and the choice intention path of the laws and regulations. Public propaganda has a significant positive regulating effect on the path of choice attitude-choice intention. Based on the analysis results, this paper determines the influencing factors of the choice of household appliance recycling channel, and puts forward some countermeasures and suggestions to improve the choice intention of household appliance recycling channel from the angle of law, policy and public propaganda.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：D922.68;F713.2

【参考文献】