卷烟营销与专卖内管有效衔接探讨

发布时间：2018-06-14 08:58

  本文选题：卷烟营销 + 专卖内管　； 参考：《山东社会科学》2015年S1期

【摘要】：本文以探讨卷烟营销与专卖内管有效衔接为主题,旨在建立"以内管促内控、以内控促自律,以自律促规范,以规范促发展"的有效衔接机制,当是解决该瓶颈问题的应有之义,当是我省实施"品牌培育工程"、打牢"市场基础"、实现"保九争十一"年度目标的重要保证。因此,笔者以二者的衔接点、面为理论基点,联系二者衔接的外在动因与内在基础,结合内管工作实践,阐述衔接机制生成、节点衔接、信息沟通、运行经验及存在问题,并提出改进之建议。
[Abstract]:The purpose of this paper is to establish an effective linkage mechanism between cigarette marketing and monopoly internal management, which aims at establishing an effective linking mechanism of "internal control, internal control and self-discipline, self-discipline and standardization, and standardization and development". It should be the proper meaning of solving the bottleneck problem and the important guarantee of carrying out the "brand cultivation project", laying down the "market foundation" and realizing the annual goal of "protecting nine and fighting for the eleventh" in our province. Therefore, the author takes the connection point and the plane of the two as the theoretical basis, connecting with the external motivation and internal foundation of the connection, combining with the practice of internal management, expounding the generation of the cohesion mechanism, the connection of nodes, the communication of information, the operation experience and the existing problems. Suggestions for improvement are also put forward.
【作者单位】： 山东省泰安市烟草专卖局;
【分类号】：D922.16
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本文编号：2016827