Z公司知识产权经营战略研究

发布时间：2017-12-26 22:08

本文关键词：Z公司知识产权经营战略研究　出处：《北京交通大学》2016年硕士论文　论文类型：学位论文

【摘要】：当前我国在全球经济复苏缓慢的压力下积极进行经济转型的尝试,提出建设创新型国家的重大战略决策,“利润最大化”目标已经无法满足建筑企业可持续发展的需求,传统的经营模式亟待升级。面对我国专利市场的逐步形成,Z公司的知识产权储备将会得到有效释放。本文利用战略管理及知识产权战略理论提出了Z公司进行产权经营的具体策略,满足了企业生存需要,迎合了社会的发展趋势,助力企业实现“由建筑大国跻身建筑强国”的央企使命。本文采用了文献分析法分析了国内外战略管理、知识产权战略的研究现状；基于Z公司知识产权储备及知识产权经营现状,运用了SWOT分析法,分析企业知识产权经营过程中面临的机遇与挑战、存在的优势与劣势；运用比较分析法分析国内外企业的知识产权经营战略经验,并得到相应的启示；运用相关分析法分析企业经营及知识产权相关数据,制定企业市场、创新、盈利、社会角度的发展目标,运用价值链分析法,分析企业共同创造利润的辅助活动和基本活动,提出优化配置建议,最终设计出满足企业知识产权经营需求的集中化策略、品牌营销策略、信息化发展策略及多主体合作策略,并规划了实施路径,提出了自上而下的战略普及、知识产权持续性开发与经营、重视科研团队建设与创新、建立知识产权侵权风险防范机制等相关保障措施。
[Abstract]:Try to actively carry out economic transformation in China in the global economic recovery is slow under the pressure, made a major strategic decision to build an innovation oriented country, "profit maximization" the goal has been unable to meet the needs of sustainable development of construction enterprises, the traditional management mode to upgrade. In the face of the gradual formation of China's patent market, the Z company's intellectual property reserves will be effectively released. Based on the theory of strategic management and intellectual property strategy, this paper puts forward the specific strategies of Z company to manage property rights, meeting the needs of enterprises, catering to the trend of social development, and helping enterprises achieve the mission of "the great power of building countries to build strong power". This paper uses the literature analysis method to analysis the domestic and foreign research status of strategic management, intellectual property strategy; Z company intellectual property reserves and intellectual property management based on the situation of the use of SWOT analysis, analysis of the advantages and disadvantages of the opportunities and challenges facing enterprises, intellectual property management in the process of using comparative analysis method to analyze business; the experience of intellectual property strategy in enterprises at home and abroad, and the corresponding enlightenment; analysis of relevant data of business and intellectual property by using the correlation analysis method, making enterprise market, innovation, profitability, the perspective of social development goals, using the value chain analysis, auxiliary activities and basic activity analysis of enterprises to create profits, optimal allocation suggested that the final design to meet the centralized strategy, enterprise intellectual property management needs of the brand marketing strategy, information development strategy and multi agent The cooperation strategy and planning implementation path are put forward, and relevant guarantee measures such as top-down strategy popularization, continuous development and operation of intellectual property rights, emphasis on scientific research team building and innovation, and establishment of intellectual property infringement risk prevention mechanism are put forward.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F273.1

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