从中国好声音看中国电视娱乐节目的模式移植与文化原创

发布时间：2018-01-19 11:29

本文关键词： 《中国好声音》中国电视娱乐节目模式移植文化原创　出处：《郑州大学》2014年硕士论文　论文类型：学位论文

【摘要】：自2005年《超级女声》之后，中国的电视音乐选秀节目大有没落之势，但是2012年《中国好声音》异军突起，取得了令人瞩目的成绩，吸引了社会各界受众的眼球，同时也受到了国家广电总局的肯定，称其为“关照现实和注重品质”的优秀节目。这档节目在形式上引进了荷兰原版《THE VOICE》，并根据中国受众习惯做了适当的调整，，融入了本土化的元素。它的成功不仅给中国流行音乐界注入一股振奋人心的力量，还给其他的电视娱乐节目带来了普遍的经验和启示。但是，引进海外电视节目模式并不是我们真正的目标，它可以作为我国电视业学习国外先进节目生产机制，创新节目形态的一种过渡性选择。通过引进实现节目创意研发的升级再造，建立起原创节目的开发机制，才是我们真正的目标。因此本文旨在通过分析《中国好声音》的成功，研究中国电视娱乐节目的模式移植与文化原创，这有助于我们开发出大批具有自主知识产权的全新节目内容和节目形态，并获得持久的竞争优势。本文第一部分是绪论，归纳阐述了本文的研究内容、研究意义、研究方法、国内外研究综述等，并对相关概念进行了界定。第二部分进入正文，对《中国好声音》栏目的产生背景、目前的收视情况、火爆状态进行了梳理。第三部分深入分析《中国好声音》成功的原因，包括节目模式、运营模式、节目内容、全产业链的打造等。第四部分描述目前国内电视娱乐节目引进海外节目模式的现状，并指出这种态势的不足，总结中国电视娱乐界模式移植与文化原创之间存在的矛盾。第五部分探讨中国电视娱乐节目在复制国外节目模式的同时，如何进行自主创新，建立开发原创电视节目的机制。
[Abstract]:Since 2005 "Super Girl", China's TV music talent shows have declined greatly, but 2012 "good Voice of China" suddenly emerged, and achieved remarkable results. It has attracted the attention of people from all walks of life and has also been recognized by the State Administration of Radio, Film and Television as an excellent program that "takes care of reality and pays attention to quality". The program formally introduced the Dutch original version of "THE VOICE" and made appropriate adjustments according to the habits of the Chinese audience. Its success has not only injected an inspiring force into the Chinese pop music industry, but also brought universal experience and enlightenment to other TV entertainment programs. The introduction of overseas TV program model is not our real goal, it can be used as our television industry to learn from foreign advanced program production mechanism. Innovative program form of a transitional choice. Through the introduction of creative programs to achieve the development of upgrading and reengineering, to establish the development mechanism of original programs. Therefore, this paper aims to study the pattern transplantation and cultural originality of Chinese TV entertainment programs through the analysis of the success of "good Voice in China". This will help us to develop a large number of independent intellectual property rights of new program content and program form, and obtain a lasting competitive advantage. The first part of this paper is an introduction, which summarizes the research content, research significance, research methods, domestic and foreign research review, and defines the relevant concepts. The second part enters the text. The background of the "good Voice of China" column, the current viewing situation, the popular state of combing. The third part in-depth analysis of the success of the "China good Voice" reasons, including the program model, operating mode. Part 4th describes the current situation of domestic TV entertainment programs to introduce the overseas program model, and points out the shortcomings of this situation. This paper summarizes the contradiction between the transplantation of Chinese TV entertainment model and the cultural originality. Part 5th discusses how to innovate independently while copying the foreign program model of Chinese TV entertainment program. Establish a mechanism for developing original TV programs.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G222

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