知名商品特有包装装潢法律保护问题研究

发布时间：2018-01-28 02:31

本文关键词： 包装装潢知名商品法律保护　出处：《山东大学》2017年硕士论文　论文类型：学位论文

【摘要】：知名商品特有包装、装潢作为一种非常重要的商业标识,在市场竞争中有着极其重要的作用。其不仅可以标示产品的来源,美化产品,刺激消费者的购买欲,还是商品商誉的重要载体。但我国现有法律对其的保护仍表现出一些不足,如:不适当的把知名商品作为商品包装、装潢受保护的前提、保护范围过窄、知名商品特有包装、装潢权益归属的认定原则不够完善等。广药集团与加多宝公司的"红罐之争"激起了学界的热烈讨论,这一"中国包装装潢第一案"的出现引发社会广泛关注的同时,也暴露了我国立法上的缺陷,推动了我国《反不正当竞争法》的修订进程。文章正文围绕以下四个章节进行论证。第一章对知名商品特有包装、装潢的基础理论进行分析,主要是阐述其含义,对其进行性质界定,以及理清其与商标、外观设计等知识产权的关系。对其的性质界定是本部分的重点。第二章是对我国现有法律保护现状及不足的分析。归纳了我国对其的知识产权保护以及反不正当竞争法保护,并分析了我国法律保护的不足:不适当的把知名商品作为商品包装、装潢受保护的前提;商品包装装潢的保护范围过窄;有关权益归属的认定原则不够完善。第三章针对我国现有法律保护的不足,探讨了国外对知名商品特有包装、装潢的法律保护可供借鉴的经验。第四章提出了完善我国相关法律规定的建议:一是解除知名商品与特有包装装潢的绑定;二是引入"商业标识"的概念;三是引入贡献原则与公平原则;四是引入包装装潢的使用许可制度。
[Abstract]:As a very important commercial logo, the special packaging and decoration of well-known commodities play an extremely important role in the market competition. It can not only mark the source of products, beautify the products, stimulate consumers' desire to buy. It is also an important carrier of commodity goodwill. However, the existing laws of our country still show some shortcomings, such as improper use of well-known commodities as commodity packaging, the premise that decoration is protected, and the scope of protection is too narrow. The unique packaging of well-known commodities and the principle of ascertaining the rights and interests of decoration are not perfect. The "Red jar dispute" between Guang Yao Group and Gadobo Company has aroused heated discussion in the academic circles. The appearance of "the first case of packing and Decoration in China" has aroused widespread concern in the society, and at the same time, it has also exposed the defects in the legislation of our country. Promote the revision process of the Anti-unfair Competition Law of our country. The main text of the article around the following four chapters to demonstrate. The first chapter of the well-known commodity unique packaging, decoration of the basic theory of analysis. It mainly expounds its meaning, defines its nature, and clarifies its and trademark. The relationship between intellectual property rights such as design. The definition of its nature is the focus of this part. The second chapter is the analysis of the current situation and deficiency of our country's current legal protection, and summarizes the intellectual property protection and anti-improper protection of our country. Competition law protection. And analyzed our country law protection insufficiency: improper regarding the well-known commodity as the commodity packing, the decoration receives the protection premise; The scope of protection of commodity packaging decoration is too narrow; The principle of ownership of rights and interests is not perfect. The third chapter discusses the unique packaging of well-known commodities in foreign countries in view of the lack of legal protection in China. The legal protection of decoration can be used for reference. Chapter 4th puts forward suggestions to improve the relevant laws and regulations of our country: first, to remove the binding of well-known commodities and special packaging decoration; The second is to introduce the concept of "business identity"; The third is to introduce the principle of contribution and equity; Fourth, the introduction of packaging decoration licensing system.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D922.294

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