基于新疆地域文化的旅游文化商品开发研究与实践

发布时间：2018-03-04 15:04

本文选题：新疆地域文化　切入点：数字化保护　出处：《湖南大学》2014年硕士论文　论文类型：学位论文

【摘要】：新疆古称“西域”，地大物博，占我国国土面积六分之一，达到166万平方公里。新疆属于典型的温带沙漠气候，地形俗称“三山夹两盆”，拥有我国最大、世界第二大的沙漠，并有着伊犁河与塔里木河20多条河流。新疆也是一个多民族融合的聚居地，其中维吾尔、汉、哈萨克、回等13个民族为世居民族。同时，神秘的伊斯兰教信仰、异域特色的建筑风格，给新疆增添了无限魅力。然而新疆的旅游文化商品产业，还没有充分的利用其丰富的文化资源，地域性严重缺失、与本土文化隔阂严重、产品质量参差不齐、服务落后等成为了主要问题。本文基于文化生态学理论，对地域文化与旅游文化的关系、地域文化的现状以及非物质文化遗产保护进行了研究分析，提出了数字化非物质文化遗产保护和旅游文化商品设计与开发体系。在设计方法中，通过对用户需求的分析，以产品设计符号学为基础，提出了“原型-产出”的概念方案，从造型、色彩、图案、材料、质感五个产品的基本组成切入，，辅以产品快速表现和“手工艺人-设计师-企业”生产模式，完成产品的快速设计开发。其次，本文提出基于新媒体与网络平台的推广战略，给地域文化资源和文化商品提供了展示的渠道，也给了游客和用户接触地域文化的平台。网络平台以数字化地域文化数据库为基础，分风景、人文、物语和社区四个部分，把地域文化展现在用户面前。最终基于以上理论研究的结论，进行基于新疆地域文化资源的文化商品创新开发设计体系，设计了“疆乐生花”“积木新疆”“伊斯兰建筑印章”等20余款文化商品设计，获得产品外观专利5项，并开发“疆域”网络平台与APP，获得软件知识产权1项。关于旅游文化商品的开发，正逐渐成为社会关注的重点。如何在开发旅游文化开发的同时，保护地域文化不受破坏，如何以文化商品为载体，凝聚地域文化精髓，并支持影响本土生活，是设计师在开发中需要思考的问题。本文构建文化商品开发体系，从文化原型和最终产出两个方向出发，以造型、色彩、图案、材料、质感五个产品的基本组成为切入点，希望能够为旅游文化商品快速开发提供较有参考意义的帮助。
[Abstract]:Xinjiang ancient western regions, vast territory and abundant resources, China accounted for 1/6 of the land area, reaching 1 million 660 thousand square kilometers. Xinjiang is a typical temperate desert climate topography, commonly known as "three mountains and two basins", China has the largest, the world's second largest desert, and with the Yili River and the Tarim River more than 20 rivers in Xinjiang also. A multi-ethnic community, including the Uygur, Han, Kazak, Hui and other 13 ethnic minorities. At the same time, the mystery of the Islamic faith, exotic architectural style, added to the infinite charm of Xinjiang. However, Xinjiang cultural tourism commodity industry, has not made full use of its rich cultural resources, a serious lack of regional and local cultural barriers seriously, uneven product quality, service backward has become a major problem.
This paper based on the theory of cultural ecology, the relationship between the regional culture and tourism culture, the status quo of regional culture and intangible cultural heritage protection are analyzed, put forward the design and development of system of digital protection of intangible cultural heritage and cultural tourism products. In the design method, through the analysis of user needs, product design semiotics as the foundation, proposed "prototype output" concept, from the shape, color, pattern, material, texture five starting basic composition of products, products with fast performance and craftsmen - Designer - enterprise "mode of production, the rapid design of products is completed.
Secondly, this paper puts forward the new media and network platform promotion strategy based on the display to provide the channel for the local cultural resources and cultural products, but also to the visitors and customers contact the regional culture platform. Network platform based on digital culture database as the foundation, is divided into four parts of landscape, the humanities, and the story of the regional culture community. Show in front of the user.
The final conclusion based on the above theory research, Xinjiang regional culture resources of the culture development and design system based on product innovation, design the "Xinjiang Le flower" and "Xinjiang" building blocks "of Islamic architecture seal and the remaining 20 cultural product design, product appearance of 5 patents, and the development of" territory "network platform and APP software intellectual property rights 1.
On the development of tourism commodities, has gradually become the focus of social concern. How in the development of cultural tourism development and protection of regional culture is not destroyed, how to culture the goods as the carrier, condensed essence of regional culture, and support the influence of local life, the designer need to think in the development of the problem. This paper constructs the system of cultural development the goods, starting to shape, color, pattern, material from the cultural prototype and the final output in two directions, the basic composition of texture five products as the starting point, hoping for the rapid development of tourism and cultural products provide a reference to help.

【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7

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