新疆地理标志产品竞争力评价与营销对策研究

发布时间：2018-03-06 16:31

本文选题：地理标志　切入点：竞争力　出处：《新疆财经大学》2014年硕士论文　论文类型：学位论文

【摘要】：地理标志产品保护是一项非常重要的知识产权保护制度，，目前已被世界上多国家所采用，是世界通行的国际品牌保护制度。地理标志所标示的产品一般都与特定的地理区域特殊自然条件和工艺条件相关，因此产品具有独特性，能够形成绝对优势，所以地理标志证明商标不仅可以提高产品在国内市场的竞争力，还可以提高国际竞争力。新疆依托独特地理环境和人文条件，有着发展地理标志产品天然的优势。本文首先通过引用别人对新疆地理标志产品的研究，说明了新疆发展地理标志产品的天然资源优势，和已经取得的成绩，并从地理标志产品的生产者、地理标志产品的政策保护和地理标志产品的经济效益方面，总结了前人所研究的一些影响地理标志产品发展的因素及其影响机理。然后从新疆地理标志产品的发展基础环境和发展情况出发，分析了新疆地理标志产品的现状，通过从地理标志产品的注册数量、地理标志的产品结构、地理标志注册者和地理标志产品的区域分布方面，与我国其它省份作横向比较，发现了新疆地理标志产品注册发展中存在的不足之处。再根据前人的研究构建了地理标志产品竞争力指标体系，从基础生产力、市场力和品牌力三个方面定量的分析了新疆地理标志产品的竞争力。接着对新疆地理标志产品竞争力实证结果进行了分析，通过与其它省份得分的比较，结合各省份的基础生产环境，找到新疆地理标志产品竞争力在全国范围内所处的水平和所存在的问题，得出新疆地理标志产品的营销力和品牌力较弱。最后有针对性的提出提高新疆地理标志产品竞争力的营销策略。
[Abstract]:Protection of geographical indication is an important intellectual property protection system, has now been adopted by many countries in the world, is an international brand protection system of the world. Geographical indication products are generally marked and specific geographic areas of special natural conditions and conditions, so the product is unique, can be formed the absolute advantage, so trademark can not only improve the competitiveness of products in the domestic market, but also can improve the international competitiveness of Xinjiang. Relying on the unique geographical and cultural conditions, with the development of geographical advantage products. Natural standard
Firstly, by reference to others to research products of geographical indications that Xinjiang, Xinjiang development of geographical indication products of natural resources, and has been achieved, and from the geographical indication products producers, geographical indications of economic benefits and policies to protect the product of geographical indication products, summarizes the previous research of geographical indications factors of product development and its influence mechanism. Then starting from the Xinjiang GIS environment development foundation and product development, analyzes the current situation of Xinjiang geographical indication products, the number of registered mark products from the geographical, geographical indication product structure, regional distribution and geographical indications registration of geographical indication products, compared with other provinces in China, found the Xinjiang geographical indications exist in the development of product registration shortcomings. According to the previous research building The geographical indication product competitiveness index system, from the basis of productivity, market and brand power three aspects of quantitative analysis of Xinjiang geographical indication products competitiveness. Then the Xinjiang geographical indication product competitiveness empirical analysis, by comparing the scores from other provinces, the provinces with the basic production environment, find the Xinjiang geographical indications the product competitiveness in the nationwide level and the problems that Xinjiang GIS marketing force and weak brand products. Finally put forward to improve the Xinjiang geographical indication product marketing strategy.

【学位授予单位】：新疆财经大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F274;F323.5

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