商标权与姓名权益的冲突及其法律应对机制

发布时间：2018-03-27 07:17

本文选题：商标权　切入点：姓名权益　出处：《深圳大学》2013年硕士论文

【摘要】：高度发达的商品经济在催生姓名标识商业化利用现象的同时也为商标权与姓名权益之间的冲突埋下伏笔。由于缺乏明确的法律依据，目前我国有关部门在处理此类纠纷时存在适用标准不一、处理结果矛盾等问题。有鉴于此，笔者试图在我国现行整体性知识产权法律框架内为纷繁复杂的冲突类型寻求解决途径，并借着此次《商标法》第三次修改的契机来探讨应如何完善相关法条以应对纠纷。本文除引言和结语外，共分为四个部分。第一部分就姓名商标的产生及商标权与姓名权益的涵义和权利属性进行了论述。本文首先介绍了作为冲突导火索的姓名商标的产生及其法律依据。本文认为姓名本身作为识别和区分人的符号，这种属性决定了它具有可以识别和区分不同商品和服务的能力，故可以作为商标使用，并可以不经过使用直接获得注册。其次对商标权和姓名权益的涵义及权利属性进行了界定。本文认为采“商标权”取代现行法律文件中的“商标专用权”更顺应了时代的发展要求。而姓名权益在新形势下发展出了可被商业化利用的财产属性，正是这一新型属性导致了商标权与姓名权益冲突的发生。第二部分对我国《商标法》中的在先权利制度进行了深入的解读，并采用比较研究的方法对“姓名权益是否属于在先权利”这一问题进行了详细地阐述。本文认为姓名权益在具备“知名性”和“在先性”这两个条件的前提下，可以援引在先权利的“审查、异议与撤销”制度来对抗商标权人的商标权。第三部分对商标权与姓名权益冲突的原因、条件、及冲突类型进行了深入的研究。本文认为，姓名权益与商标权发生冲突需具备一定的条件，并指出由于构成要素的相似性、经济利益的驱动及立法和审查实务上存在的局限性等原因导致了冲突的发生。第四部分着重对商标权与姓名权益的冲突解决路径进行了探究。本文认为，我国目前在处理商标权与姓名权益冲突案例时存在滥用《商标法》第十条第八项“有其他不良影响”的情况，对此，本文主张应限缩该条款的适用范围，将仅损害私人利益的冲突案例剔除出该条的适用范围外。另外还应树立诚实信用原则的宏观指导地位，明确侵权的具体样态和认定标准，只有这样，才可以平衡和保护这两种法益，实现个案正义。
[Abstract]:The highly developed commodity economy has not only given birth to the phenomenon of commercial use of name marks, but also laid the groundwork for the conflict between the trademark rights and the name rights and interests. Due to the lack of a clear legal basis, At present, the relevant departments of our country have different applicable standards in dealing with such disputes, and problems such as contradictions in the results of dealing with such disputes, etc. In view of this, The author tries to find a way to solve the complicated conflict types within the framework of our country's current holistic intellectual property law, and makes use of the opportunity of the third revision of the Trademark Law to discuss how to perfect the relevant laws and regulations to deal with disputes. In addition to the introduction and conclusion, this article is divided into four parts. The first part discusses the origin of name trademark, the meaning and attribute of trademark right and name right. Firstly, this paper introduces the emergence and legal basis of name trademark, which is the cause of conflict. The name itself serves as a symbol for identifying and differentiating people, This attribute determines its ability to identify and distinguish between goods and services, so it can be used as a trademark. And can be registered directly without using. Secondly, the meaning and property of trademark right and name rights and interests are defined. This paper thinks that "trademark right" should be adopted to replace the "trademark exclusive right" in the current legal document. And the rights and interests of names have developed property properties that can be used commercially under the new situation. It is this new attribute that leads to the conflict between trademark rights and name rights. The second part of the "Trademark Law" of our country in the first right system for in-depth interpretation, In this paper, the author makes a detailed exposition on whether the name rights and interests belong to the first right. This paper holds that the name rights and interests are subject to the two conditions of "well-known" and "primacy". The "review, dissent and revocation" system of the prior right can be invoked to counter the trademark right of the trademark owner. The third part makes an in-depth study on the causes, conditions and types of conflicts between trademark rights and name rights. This paper holds that the conflicts between name rights and trademark rights should have certain conditions, and points out that due to the similarity of constituent elements, The driving of economic interests and the limitation of legislation and examination practice lead to the conflict. In the fourth part, the author probes into the ways to resolve the conflict between trademark right and name right. At present, there exists the situation of abuse of the eighth item of Article 10 of the Trademark Law "having other adverse effects" in dealing with the conflicts between trademark rights and name rights and interests in China. In view of this, this paper argues that the scope of application of this clause should be limited. Excluding cases of conflict that only harm private interests from the scope of application of this article. In addition, it is necessary to establish the macro-guiding position of the principle of good faith and to clarify the specific pattern and criteria for the determination of infringement, only in this way, Can balance and protect these two kinds of legal interests, realize case justice.
【学位授予单位】：深圳大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：D923.43

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