小微软件企业技术创新管理研究

发布时间：2018-03-29 06:24

本文选题：技术创新　切入点：小微企业　出处：《福州大学》2014年硕士论文

【摘要】：中国的软件行业经过30年的发展,无论是软件企业的数量还是在仓业的产值,都已经达到了一定规模,但相比其他发达国家,我国的软件企业普遍缺乏核心技术、核心产品、高层次人才,很多企业的知识产权保护意识不强,技术创新能力尤其是自主创新能力也比较薄弱。按照现行相关标准,我国目前的软件企业绝大部分都属于小微企业。小微企业的特征非常分明,既有资源短缺、抗风险能力低、管理不规范等先天劣势,又有反应灵敏、沟通成本低等先天优势。技术创新在小微软件企业生存、发展甚至超常规发展的过程中扮演着非常重要的角色。小微软件企业的技术创新主要指企业推出新产品或新服务,并通过企业的各种营销手段,开辟全新市场或提高原有市场的占有率,从而实现公司业绩的增长,因此,技术创新是一个过程,包含研发、管理、营销以及服务等诸多环节。文章主要围绕小微软件企业如何制定技术创新战略、如何管理技术创新项目、如何保护技术创新成果以及如何进行技术创新成果营销等四个问题进行研究。文章首先阐述了小微软件企业制定技术创新战略的必要性,再从基本原则、制定流程、制定时需重点考虑考虑因素以及相关配套战略等四个方面入手,介绍如何制定技术创新战略。接着阐述了小微软件企业开展技术创新活动的时机、开展流程以及开展方法,并结合软件工程、软件开发的思想,阐述小微软件企业如何有效管理整个技术创新活动。然后对软件行业技术创新成果的侵权行为、侵权实施者以及实施方式等问题进行了深入分析,并在此基础上从法律、技术以及公司管理制度等几个层面给出了完整的技术创新成果保护方案。最后,文章从技术创新成果目标市场分析、营销策略组合以及营销管理等几个方面对技术创新成果的营销问题进行了深入探讨。文章在研究以上四个问题时既关心企业内部因素,也关心企业外部环境,不但综合运用了SWOT分析、PEST、6PS、企业价值链、综合评价、快速原型、三权分立等理论方法,而且针对每个问题都附上了相关的实际案例,力求做到理论与实践的辩证与统一。
[Abstract]:After 30 years of development, the software industry in China has reached a certain scale, both in terms of the number of software enterprises and the output value of the warehousing industry. However, compared with other developed countries, the software enterprises in our country generally lack core technology and core products. High level talents, many enterprises have a weak awareness of intellectual property protection, and their technological innovation ability, especially their independent innovation ability, is also relatively weak. According to current relevant standards, At present, most of the software enterprises in China are small and micro enterprises. The characteristics of small and micro enterprises are very clear. They have some inherent disadvantages, such as shortage of resources, low ability to resist risks, non-standard management, and so on. Technological innovation plays a very important role in the process of survival, development and even supernormal development of small microsoftware enterprises. Technology innovation of small microsoftware enterprises mainly refers to the introduction of new products or services. And through various marketing means of the enterprise, to open up a new market or to increase the share of the original market, so as to achieve the growth of the company's performance, therefore, technological innovation is a process, including research and development, management, The article mainly focuses on how to formulate technology innovation strategy, how to manage technology innovation projects, and how to manage technology innovation projects. How to protect the technological innovation achievement and how to carry on the technology innovation achievement marketing to carry on the research. The article first elaborated the small and micro software enterprise formulates the technology innovation strategy the necessity, then from the basic principle, the formulation process, It is necessary to consider four aspects, such as consideration factors and relevant supporting strategies, and introduce how to formulate the technology innovation strategy. Then, the paper expounds the opportunity, process and methods of developing technology innovation activities in small and micro software enterprises. Combined with the idea of software engineering and software development, this paper expounds how small and micro software enterprises manage the whole technological innovation activities effectively. On the basis of the analysis of the tortfeasor and the way of implementation, a complete scheme of protecting the achievements of technological innovation is put forward from the aspects of law, technology and company management system. This paper probes into the marketing problems of technological innovation achievements from the aspects of target market analysis, marketing strategy combination and marketing management. Also concerned about the external environment of the enterprise, not only comprehensive use of SWOT analysis PEST6PS, enterprise value chain, comprehensive evaluation, rapid prototyping, separation of powers and other theoretical methods, but also attached to each of the relevant practical cases. Strive to achieve the dialectical and unity of theory and practice.
【学位授予单位】：福州大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F273.1;F49

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