图书馆文化创意产品开发探讨

发布时间：2018-04-03 08:21

  本文选题：图书馆　切入点：图书馆资源　出处：《图书馆建设》2016年10期

【摘要】：图书馆拥有丰富的图书典藏,是文化资源的重要聚集中心,为文化创意产品的开发提供了得天独厚的资源优势。我国图书馆文创产品开发推广还处在萌芽的状态。国家图书馆开设的"国图旺店"是目前国内唯一一个图书馆官方的文创产品商店。其可以为图书馆馆藏和功能加值,有力宣传图书馆形象,增加馆务基金。文创产品的开发种类可以有馆藏资源复制品、出版品、衍生纪念品、体验型产品、文创APP等。图书馆文创产品开发需注意以下问题:明确文创商品开发原则;挖掘馆藏,结合图书馆VI(Visual Identity)设计;知识产权问题;多种开发营销模式相结合。
[Abstract]:The library has a rich collection of books and is an important gathering center of cultural resources, which provides a unique resource advantage for the development of cultural and creative products.The development and promotion of Chinese library cultural creation products is still in its infancy.Guotuwang Store opened by the National Library is the only official Wenchuang product store in China.It can add value to library collection and function, promote the image of library and increase library fund.The kinds of products can include copies of library resources, publications, derivative souvenirs, experiential products, APP and so on.The following problems should be paid attention to in the product development of library: clarifying the principles of commodity development; excavating library collections, combining with library VI(Visual identity design; intellectual property issues; and combining various development and marketing models.
【作者单位】： 中国科学院文献情报中心;
【分类号】：G253;G258.1
，

本文编号：1704377