吉利并购沃尔沃的投资策略探析

发布时间：2018-05-12 05:35

本文选题：对外直接投资 + 并购　；参考：《辽宁大学》2013年硕士论文

【摘要】：汽车行业是一个技术更新较快的行业，面临巨大的竞争压力。加入世界贸易组织之后，我国汽车行业面临国内和国外双重竞争。在经济全球化日益加剧的背景下，对外直接投资已经成为推动经济全球化和企业参与国际分工的重要方式，充分合理利用国外资源和国外市场是我国汽车行业“走出去”、实现可持续发展的重要途径之一。2001年以来，我国企业对外直接投资活动越来越频繁，但是以失败而告终的案例很多，在投资过程中遇到很多障碍，有的对外直接投资活动因为融资出现问题导致资金供应断裂，，有的投资活动因为整合措施不到位或不够科学而导致投资活动失败，因而，本文研究对外直接投资的策略具有现实指导意义。对外直接投资企业根据战略缺口理论明确自身的缺口资源，为弥补资源缺口而在国际市场上寻找能实现战略目标的企业，本文以吉利并购沃尔沃这一在我国民营企业乃至我国所有企业中具有突破性意义的并购案例为背景，对我国企业对外直接投资进入模式中的并购模式的策略进行研究，希望对我国企业实现“走出去”战略起到一定的借鉴作用。本文第一部分是绪论部分，主要从研究的背景，研究的内容和行文思路及特色与创新之处三个方面的内容来引题。第二部分介绍了对外直接投资理论，由于吉利并购沃尔沃是战略获取型投资活动，因而本部分介绍了战略缺口理论，明确吉利收购沃尔沃是战略资源获取型投资，并且介绍了对外直接投资活动的两种进入模式，为下文分析准备了理论工具。第三部分简单的介绍了吉利收购沃尔沃的进程。本文的重点部分是第四部分，集中从进入策略、组建中介团队和融资策略、品牌价值评估和定位策略、人力资源整合策略、文化整合策略五个方面研究了吉利并购沃尔沃的策略及并购前后的效益变化。本部分的特色之处在于剖析了进入模式的选取，并购过程中的品牌定位、知识产权、融资等策略及并购后的整合措施，并且，采用折线图和柱状图分析了并购前后的效益变化过程。根据上述分析，本文最后提出了吉利并购沃尔沃的若干启示。
[Abstract]:The automobile industry is a technology renewal fast industry, faces the huge competition pressure. After joining the World Trade Organization, China's automobile industry faces double competition both at home and abroad. Under the background of increasing economic globalization, foreign direct investment has become an important way to promote economic globalization and enterprises to participate in the international division of labor. Making full and reasonable use of foreign resources and foreign markets is the "going out" of China's automobile industry. Since 2001, the activities of foreign direct investment of Chinese enterprises have become more and more frequent, but many cases have ended in failure, and many obstacles have been encountered in the process of investment. Some OFDI activities lead to the breakage of capital supply due to financing problems, and some investment activities fail because the integration measures are not in place or not scientific enough, as a result, It is of practical significance to study the strategy of OFDI in this paper. According to the theory of strategic gap, foreign direct investment enterprises identify their own gap resources, and in order to make up for the resource gap, they look for enterprises in the international market that can achieve their strategic objectives. Based on Geely's merger and acquisition of Volvo, a breakthrough case in China's private enterprises and all enterprises in China, this paper studies the strategy of Chinese enterprises' foreign direct investment (OFDI) entry mode. Hope to achieve "go out" strategy for Chinese enterprises to play a certain reference role. The first part of this article is the introduction part, mainly from the research background, the research content and the writing thought, the characteristic and the innovation place three aspects content to quote the title. The second part introduces the theory of foreign direct investment. Because Geely's merger and acquisition of Volvo is a strategic acquisition investment, this part introduces the strategic gap theory, which makes it clear that Geely's acquisition of Volvo is a strategic resource acquisition investment. It also introduces two entry modes of FDI, and provides theoretical tools for the following analysis. The third part introduces the process of Geely's acquisition of Volvo. The focus of this paper is the fourth part, focusing on the entry strategy, the establishment of intermediary team and financing strategy, brand value evaluation and positioning strategy, human resources integration strategy, This paper studies Geely's strategy of merger and acquisition of Volvo from five aspects of the strategy of cultural integration and the change of benefits before and after the merger. The features of this part are the selection of entry mode, brand positioning in the process of M & A, intellectual property rights, financing and integration measures after M & A. The change process of benefits before and after merger and acquisition is analyzed by using broken line diagram and bar chart. According to the above analysis, this paper finally puts forward some enlightenment of Geely's merger and acquisition of Volvo.
【学位授予单位】：辽宁大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F271;F426.471

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