专业服务业创新独占性机制及其与保护绩效关系研究

发布时间：2018-05-12 10:18

本文选题：服务创新 + 独占性机制　；参考：《浙江大学》2013年博士论文

【摘要】：创新是专业服务业自身发展的基础,也是专业服务业为其他产业贡献智慧的关键。然而在我国,专业服务业的创新却面临着严峻挑战：从外部独占性体制来看,目前构成知识产权体制三大制度中,专利制度对专业服务业适用性较差,版权和商标保护力度较弱,且专业服务业创新的无形性进一步造成了创新认定和维权追诉的困难,由此造成了知识产权体制保护专业服务业创新的缺位。从企业的内部创新保护措施来看,知识大量附着于人员和创新有赖于密切的客户互动,导致专业服务业知识流动性更强而传统知识保护体系缺失。以上两方面共同导致了我国专业服务业“抄袭门”频出、模仿问题严重、服务严重同质化,进而致使专业服务企业的竞争从“创意”和“创新”之争沦为“价格大战”,严重降低服务的附加值,甚至影响整个行业的发展。因此,亟需发掘有效的创新独占性机制,激励行业有序创新和快速发展。然而目前对服务创新独占性机制的研究尚处在起步阶段,不仅本身概念边界尚不明确,其对于保护绩效作用机理更有待探索。在这样的现实和理论背景下,本文提出了“专业服务业创新独占性机制与保护绩效间具体存在怎样的因果关系,受什么因素影响”这一基本问题,并展开研究。首先,在回顾和梳理相关文献基础上,本论文对专业服务企业进行了探索性多案例分析,根据扎根方法归纳了专业服务业创新独占性机制的构念原型,并提出了有关专业服务业创新独占性机制与保护绩效因果关系的一系列初始命题。其次,本研究通过比较研究法,对六个案例进行了进一步的描述、解释、并列和比较,探索了服务标准化程度对独占性机制与保护绩效关系的调节作用,并提出有关调节效应的初始命题。而后,本文通过演绎对案例研究所提出的研究模型进行补充和完善,对初始命题进行了细化和扩展,提出具体的假设,并构建了专业服务业创新独占性机制、服务标准化程度、保护绩效关系概念模型。最后,本文通过实证研究验证了大部分的假设。基于以上分析论证,本文主要结论如下：(1)专业服务业创新独占性机制是专业服务企业限制自己创新被模仿,保护和占有自己创新活动回报的行为总和,同时包含着知识隔离、产权保护和顾客锚定三种微观机制。(2)专业服务业创新独占性机制的各微观机制对于阻止模仿和独占性收益均存在不同程度的正向影响。(3)专业服务业创新独占性机制间的交互对创新绩效有正向影响：知识隔离与产权保护、产权保护与顾客锚定的交互有助于企业阻止竞争对手的模仿；知识隔离与顾客锚定、产权保护与顾客锚定的交互则能帮助企业提高独占性收益。(4)服务标准化程度能正向调节知识隔离和产权保护对保护绩效的关系,但对顾客锚定对保护绩效关系无调节作用。本文的理论贡献主要有以下几方面。首先,界定了专业服务业创新独占性机制的概念,并探讨了其构成维度,对推进服务创新独占性机制研究系统化方面有较大的意义。其次,本文对服务创新独占性机制与保护绩效因果机制的探索,拓展了服务创新独占性机制后果的研究。此外,论文对服务标准化程度这一权变因素的确认,不但丰富了专业服务业创新独占性机制研究,也使服务创新独占性研究与专业服务业的组织结构、运作管理、服务创新等研究衔接在一起,有效的补充了专业服务业情境的管理学研究。
[Abstract]:Innovation is the basis for the development of professional service industry itself, and it is also the key to the contribution of professional service industry to other industries. However, in our country, the innovation of professional service industry is facing a severe challenge. From the view of the external monopolistic system, the application of the patent system to the professional service is poor in the three major systems of the intellectual property system. The protection of rights and trademarks is weak, and the invisibility of the innovation of professional service industry has further caused the difficulties of innovation and maintenance of rights, which caused the lack of innovation in the professional service industry of intellectual property protection. From the internal innovation protection measures of the enterprise, the knowledge is attached to the personnel and the innovation depends on the close customers. As a result, the professional service industry has stronger knowledge mobility and lack of traditional knowledge protection system. The above two aspects have led to the frequent occurrence of "plagiarism" in our professional service industry, the serious imitative problems and serious homogeneity of service, and the competition of professional service enterprises from "creativity" and "innovation" to "price war". In order to reduce the added value of service and even affect the development of the whole industry, it is urgent to explore the effective innovation monopolization mechanism and encourage the orderly innovation and rapid development of the industry. However, the research on the monopolistic mechanism of service innovation is still in its infancy. Not only is the boundary of the concept itself unclear, but its mechanism of protecting performance is more effective. It needs to be explored.
Under such realistic and theoretical background, this paper puts forward the basic problem of "what causality relationship exists between the innovation monopolistic mechanism of professional service industry and the protection performance and what factors affect". First, on the basis of reviewing and combing the related literature, this paper has carried on the exploration to the professional service enterprise. Multi case analysis, based on the root method, summarizes the prototype of the innovation monopolistic mechanism of professional service industry, and puts forward a series of initial propositions about the causal relationship between the innovative monopolistic mechanism and the protection of the performance of the professional service industry. Secondly, this study has carried out a further description, interpretation, juxtaposition and analysis of the six cases through comparative study. In this paper, the adjustment of the degree of service standardization to the relationship between the monopolistic mechanism and the protection performance is explored, and the initial proposition about the regulation effect is put forward. After that, this paper supplemented and perfected the research model proposed by the case study, made a refinement and expansion of the initial propositions, put forward specific hypotheses, and built a special special hypothesis. The conceptual model of innovation and monopoly mechanism, standardization of service industry and protection of performance relationship in industry service industry.
Based on the above analysis and demonstration, the main conclusions of this paper are as follows: (1) the innovation monopolistic mechanism of professional service industry is the sum of the behavior of professional service enterprises to restrict their innovation to be imitated and to protect and occupy the returns of their own innovative activities, including three micro mechanisms of knowledge isolation, property rights protection and customer anchoring. (2) innovation and monopoly of professional service industry The micro mechanisms of sexual mechanism have positive effects on preventing imitation and exclusive income. (3) the interaction between the innovative monopolistic mechanisms of the professional service industry has a positive effect on the innovation performance: knowledge isolation and property protection, and the interaction between property rights protection and customer anchoring helps enterprises to prevent the imitation of competitors; The interaction between isolation and customer anchoring and the interaction between property rights protection and customer anchorage can help the enterprise to improve the exclusive income. (4) the degree of service standardization can regulate the relationship between knowledge isolation and the protection of property rights protection, but there is no regulation effect on the relationship between customer anchoring and the protection of performance.
The theoretical contribution of this paper mainly includes the following aspects. First, it defines the concept of the innovative monopolistic mechanism of the professional service industry, and discusses its dimensions. It has great significance for the systematization of the research on the mechanism of service innovation monopolization. Secondly, this paper explores the exclusive mechanism of service innovation and the cause and effect mechanism of protecting performance. In addition, the confirmation of the contingency factor of the degree of service standardization, not only enriches the research of the innovation monopolistic mechanism of the professional service industry, but also makes the research of the service innovation exclusive research and the organization structure of the professional service industry, the operation management, the service innovation and so on. A management study of the situation in the professional service industry.

【学位授予单位】：浙江大学
【学位级别】：博士
【学位授予年份】：2013
【分类号】：F719

【参考文献】