中美文化产业投融资比较研究

发布时间：2018-06-18 19:51

本文选题：文化产业 + 投融资机制　；参考：《吉林大学》2013年博士论文

【摘要】：文化产业作为知识和资本密集型的产业，充裕的资金是其持续健康发展的基础和保障。因此，文化产业投融资问题是关系到文化产业发展的根本性问题。目前来看，美国等发达国家在其近百年的文化产业发展中已经形成了较为完善的投融资体系，从而为本国文化产业发展提供了重要的保障。我国的文化产业建设起步较晚，目前文化产业投融资体系正在建设之中，而文化产业投融资机制不完善、投融资方式匮乏等问题是当前阻碍我国文化产业进一步发展的主要“瓶颈”。基于此，本文选取了中美文化产业投融资比较研究这一选题，对中美文化产业投融资问题进行系统的分析和客观的评价，以凝练出美国文化产业投融资的基本经验，并为促进我国文化产业投融资的发展提供理论指导和经验借鉴。本文的研究主要分为六个部分。第一部分为绪论。该部分主要介绍了本论文的研究背景和选题意义，并对文化产业投融资的相关理论、文化产业投融资的运行机制、投融资方式以及投融资效率等方面的相关文献进行了梳理和评述。同时，本部分还对本论文的研究方法与结构安排情况进行了阐述，并指出了本论文的创新点和研究的不足。第二部分主要对中美文化产业以及文化产业投融资的发展现状进行了阐述。其中对于中国文化产业发展的研究主要侧重于分析中国文化产业的发展现状、趋势和存在的不足等方面；而对中国文化产业投融资的研究也主要分析了中国文化产业投融资的现状，特点以及存在的问题等。在对美国文化产业发展的研究中，则主要侧重于分析美国文化产业在其经济发展中的作用、文化产业发展现状和发展的特点与经验等问题；在对美国文化产业投融资的研究中，则主要是从总结归纳美国文化产业投融资的特点和经验出发，并以本部分研究，作为了后续研究的基础。第三部分主要是对中美文化产业投融资机制的比较，并分析了中国文化产业投融资机制缺失的具体表现。在投资主体上，中国已形成了以政府投资为主导的投融资体系；而美国则建立了以政府投资为引导，社会资本积极参与的多样化投融资体系。在政策支持上，中国文化产业政府政策支持体系尚不完善，具体表现在：税收激励力度不足，相关的知识产权保护法律法规不健全等方面；而从美国文化产业的政策支持体系来看：税收激励的力度更大，相关税收减免政策更灵活，有关的知识产权法律法规更为完备。在投融资机制创新上，中国的文化产业经历了文化投融资体制改革的洗礼，在市场准入限制逐步放开的情况下，投资主体更加多样化；而美国文化产业投融资机制的创新则更多的表现在金融产品的创新上，从而也为美国文化产业与金融资本的对接提供了有效的支持。而在中美文化产业投融资机制的比较上，中国文化产业投融资机制的缺陷则在于其对规避投资风险的无效性上，，如投融资信息的不畅通、盗版的等问题的存在。而要解决上述的投融资缺陷，则应通过加快培育多元化投资主体、推进投融资机制市场化改革以及完善政府政策支持等角度予以解决。第四部分则对中美文化产业主要的投融资方式进行了比较。中国文化产业目前已初步形成了财政投入、金融机构贷款、资本市场上市融资以及风险投资等多元化的融资方式。美国文化产业则主要采用信贷融资、资本市场上市以及风险资本介入等融资方式。同时本文还分别从文化产业政策约束视角、商业模式视角以及金融创新等视角，对中美文化产业投融资方式进行了比较分析。第五部分主要是在对中美两国投融资机制和投融资方式进行比较分析的基础上，对两国文化产业具体的投融资效率进行了评价。两国文化产业在投融资运行机制以及投融资方式上的差异，最终会反映到两国文化产业投融资效率水平的差异上来。从分析结果来看，美国上市文化企业的整体投融资效率水平要高于中国。第六部分则是在借鉴美国文化产业投融资经验的基础上，提出了完善我国文化产业投融资体系的基本建议，即应通过进一步完善政策扶持体系，构建文化产业多元化融资体系以及加快相关的投融资制度建设等方面来进一步完善我国文化产业投融资体系。
[Abstract]:As a knowledge and capital intensive industry, the cultural industry is the foundation and guarantee of its sustained and healthy development. Therefore, the investment and financing problem of the cultural industry is a fundamental problem related to the development of cultural industry. In the present, the developed countries such as the United States have formed a more perfect investment in the development of the cultural industry in the past hundred years. The financing system has provided an important guarantee for the development of the culture industry in our country. The construction of cultural industry in our country is late, and the investment and financing system of the cultural industry is being built, and the problems such as the imperfect investment and financing mechanism of the cultural industry and the lack of investment and financing are the main bottlenecks that impede the further development of our cultural industry. On the basis of this, this article selects the Sino US cultural industry investment and financing comparison research topic, carries on the systematic analysis and the objective evaluation to the Sino US cultural industry investment and financing problem, in order to condenses the basic experience of the American cultural industry investment and financing, and provides the theoretical guidance and experience for the promotion of the development of China's cultural industry investment and financing. The study of the article is divided into six parts.
The first part is the introduction. This part mainly introduces the research background and significance of this paper, and reviews related literature on the related theories of investment and financing in cultural industry, the operating mechanism of investment and financing in cultural industry, the way of investment and financing and the efficiency of investment and financing. Meanwhile, this part is also the research method of this paper. And the arrangement of the structure, and points out the innovation and research deficiencies of this paper.
The second part mainly expounds the current situation of the Chinese and American cultural industry and the development of the investment and financing of the cultural industry. The research on the development of Chinese cultural industry mainly focuses on the analysis of the current situation of the development of Chinese cultural industry, the trend and the shortcomings of the existence, while the research on the investment and financing of Chinese cultural industry is also mainly analyzed in China. In the study of the development of American cultural industry, the main emphasis is on the analysis of the role of the American cultural industry in its economic development, the status of the development of cultural industry and the characteristics and experience of the development of the cultural industry, and in the study of the investment and financing of the American cultural industry, it is mainly Starting from summing up the characteristics and experience of investment and financing in the American cultural industry, this part is the basis for further research.
The third part mainly compares the investment and financing mechanism of the Sino US cultural industry, and analyzes the specific performance of the lack of investment and financing mechanism in the Chinese cultural industry. On the subject of investment, China has formed a investment and financing system dominated by government investment, while the United States has established the diversification of the active participation of the social capital in the guidance of the investment of the government. On the basis of policy support, the policy support system of the Chinese cultural industry government is not perfect. It is manifested in the following aspects: insufficient tax incentive and imperfect laws and regulations on intellectual property protection. From the policy support system of the American cultural industry, the tax incentives are stronger and the related tax relief policies are related. More flexible, the relevant laws and regulations on intellectual property are more complete. In the innovation of investment and financing mechanism, China's cultural industry has experienced the baptism of the reform of the cultural investment and financing system, and the investment subject is more diversified in the case of the gradual liberalization of the market access restrictions; and the innovation of the investment and financing mechanism of the American cultural industry is more manifested in the finance. The innovation of the product also provides effective support for the docking of American cultural industry and financial capital. In comparison with the investment and financing mechanism of China and the United States, the defects of the investment and financing mechanism of the Chinese cultural industry lie in the existence of the ineffectiveness of the investment risk avoidance, such as the unimpeded investment and financing information, and the existence of piracy. To solve the above defects, we should solve the problem by speeding up the cultivation of diversified investment bodies, promoting the market-oriented reform of the investment and financing mechanism and improving the support of the government policy.
The fourth part compares the major investment and financing methods of the Chinese and American cultural industries. The Chinese cultural industry has initially formed a preliminary financial investment, financial institution loans, capital market listed financing and venture investment. The American cultural industry mainly uses credit financing, capital market listing and venture capital. At the same time, this paper also makes a comparative analysis on the investment and financing methods of Chinese and American cultural industries from the perspective of cultural industry policy constraints, the perspective of business model and the financial innovation.
The fifth part is to evaluate the investment and financing efficiency of the two countries on the basis of a comparative analysis of the investment and financing mechanisms of China and the United States. The differences in the operating mechanism and the way of investment and financing in the two countries' cultural industries will ultimately reflect the level of investment and financing in the two countries. From the analysis results, the overall investment and financing efficiency of American listed cultural enterprises is higher than that of China.
The sixth part, based on the investment and financing experience of the American cultural industry, puts forward the basic suggestions to improve the investment and financing system of our cultural industry, that is to further perfect our country by further perfecting the policy support system, constructing the diversified financing system of cultural industry and speeding up the construction of the related investment and financing system. The investment and financing system of the cultural industry.
【学位授予单位】：吉林大学
【学位级别】：博士
【学位授予年份】：2013
【分类号】：F832.4;F837.12;G124;G171.2

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