真品旧货翻新销售行为的商标侵权问题研究

发布时间：2018-06-19 23:35

本文选题：真品旧货翻新销售 + 商标功能　；参考：《华东政法大学》2013年硕士论文

【摘要】：随着真品旧货翻新销售行业的商业化发展，，不断地引发了有关商标侵权的争议。而我国知识产权法律体系中针对二次流通领域的商标侵权问题并未有详实的规定。从节约资源的角度而言，真品旧货翻新销售产业的发展可以避免资源的浪费，但是其所面临的商标侵权问题不解决，肯定会影响该产业的发展。所以，分析、研究真品旧货翻新销售行为的商标侵权问题，构建可行的规则是当下健康发展真品旧货翻新销售行业所亟待解决的问题。本文结合商标法领域的相关理论，从不同的角度进行分析，试图提出解决该问题的思路和方向。本文共分为三章：第一章，首先通过对真品旧货翻新销售行为的定义、类型做出了详细的分析，明确了这一行为所涉及的概念问题，在此基础上提出关于真品旧货翻新销售行为商标侵权纠纷所涉及的问题，结合相关的法学理论，明确从商标功能、混淆理论以及商标权穷竭理论等角度着手分析争议问题。第二章，首先从商标功能着手，探讨真品旧货翻新销售行为对商标权人实现其三大商标功能所造成的影响，并由此来分析并判断不同的真品翻新行为是否会对商标权人的利益产生损害。其次从混淆理论角度出发，在该理论的基础上对真品旧货翻新销售行为的各种类型逐一进行分析，讨论翻销行为是否会产生混淆可能性以及如何产生混淆可能性。然后，根据商标权穷竭理论，分析翻销行为是否可以以该理论为抗辩理由，并对特殊的翻销行为类型进行了针对性的分析。最后，从商标权人的角度出发，分析合同限制是否有利于商标人解决翻销行为的侵权问题，并讨论了合同限制条款是否会违背反垄断的相关规定。第三章，首先总结了我国现行法律法规中对于真品旧货翻新销售行为的规定，提取了其共同的规则，并结合上文的分析判断该规则对于解决真品翻新销售行为商标侵权问题的有效性。然后，借鉴民事法律理论的侵权判断规则，提出解决争议问题应当以侵权认定为原则、不侵权为例外的观点，以及在争议问题中使用商标权穷竭理论的条件，为判定真品旧货翻新销售行为的商标侵权问题提供综合性判断思路与方向。
[Abstract]:With the commercial development of retreading and selling of real goods, it has caused the dispute about trademark infringement. However, there are no detailed regulations on trademark infringement in the field of secondary circulation in China's intellectual property law system. From the point of view of saving resources, the development of retainer sales industry of genuine goods can avoid the waste of resources, but the problem of trademark infringement is not solved, which will definitely affect the development of this industry. Therefore, it is urgent to study the trademark infringement problem and construct feasible rules for the healthy development of the real old goods refurbishment sales industry. Based on the related theories in the field of trademark law, this paper analyzes from different angles and tries to put forward some ideas and directions to solve this problem. This paper is divided into three chapters: the first chapter, through the definition of the real old goods refurbishment sales behavior, the type has made the detailed analysis, has clarified the concept question which this behavior involves, On the basis of this, this paper puts forward the problems involved in trademark infringement disputes concerning the renovation and sale of real goods, and analyzes the disputes from the perspective of trademark function, confusion theory and exhaustion of trademark rights, combined with relevant legal theories. In the second chapter, from the perspective of trademark function, the author probes into the influence of the renovation and sale of genuine used goods on the trademark owner's realization of its three major trademark functions. And then analyze and judge whether different renovation will harm the interests of the trademark owner. Secondly, from the perspective of confusion theory, this paper analyzes the various types of resale behavior of old goods on the basis of the theory, and discusses whether the reselling behavior will lead to confusion and how to produce confusion possibility. Then, according to the theory of exhaustion of trademark rights, the author analyzes whether the theory can be used as a defense, and makes a targeted analysis on the special types of selling behavior. Finally, from the trademark owner's point of view, this paper analyzes whether the contract restriction is beneficial to the trademark owner to solve the infringement problem, and discusses whether the contract restriction clause will violate the antitrust regulations. The third chapter summarizes the current laws and regulations of our country for the renovation of old goods sales provisions, extracted its common rules, Combined with the above analysis, this rule is effective to solve the trademark infringement problem. Then, drawing on the tort judgment rules of civil law theory, the author puts forward the view that the dispute settlement should be based on the principle of tort determination, no infringement as exception, and the conditions for the use of the theory of exhaustion of trademark rights in the dispute. This paper provides a comprehensive judgment method and direction for judging trademark infringement of renovation and sale of old goods.
【学位授予单位】：华东政法大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：D923.43

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