论我国驰名商标异化及其规制路径

发布时间：2018-06-25 04:46

本文选题：商标权 + 驰名商标　；参考：《华东政法大学》2014年硕士论文

【摘要】：从我国驰名商标二十多年的保护历程中可以看出，在对驰名商标保护的力度越来越强的同时，，驰名商标制度本身也出现了异化——本应作为法律符号的驰名商标异化成了一个社会符号，成了一种荣誉的象征。因此，如何有效扭转与规制这一异化现象成为我国政府包括司法部门须正视的问题。为厘清我国驰名商标保护制度异化现象，本文在结合社会现实的基础上，首先对驰名商标法律制度的法理基础作具体探究，而后对驰名商标异化进行分类解析；同时将驰名商标保护制度置于历史背景之中，解构其异化的原因与危害；结合知识产权基本理论及驰名商标保护制度价值理念等为驰名商标保护寻求利益平衡、提供理念支撑，从而对各种异化现象提出有步骤、有针对性、有效的规制路径。本文共分为五章对上述问题进行具体研究。第一章主要研究驰名商标法律制度的法理基础。通过分析驰名商标法律制度的产生、驰名商标的法律性质等基础理论透视驰名商标法律制度。同时，探究国际公约中与发达国家中的驰名商标保护制度探寻驰名商标法律制度的发展轨迹，从而为后文提出我国驰名商标异化奠定理论基础。第二章主要研究我国驰名商标保护制度的现状及异化表现。以我国2013年8月30日修订的《商标法》中关于驰名商标保护制度的修改为切入点，总结各界对关乎其利益的条文所秉持的态度与看法，提出本文所探讨的问题——我国地方政府、各企业以及消费者等对驰名商标存在的认识误区。最后指出驰名商标保护制度的异化主要包括驰名商标本体异化与驰名商标保护制度在具体运行中的异化等两个方面。第三章着眼于分析驰名商标异化背后的原因及危害。每一事物向不同方向发展从而异化，都必然有其历史因素与现实因素。本章将通过还原驰名商标保护制度的历史背景，指出我国驰名商标保护制度在移植之初就已出现异化萌芽，之后与各种现实利益相互交织影响后堕入异化深渊。同时从我国商标制度及其驰名商标保护制度的建设与完善的角度出发，检视这一异化现象所带来的冲击与危害，并为我们指出驰名商标制度的症结所在。第四章主要研究规制驰名商标异化的法制理念。从民法体系乃至知识产权体系的法制理念出发，详细研究利益平衡理论和禁止权利滥用原则等，以此构架驰名商标保护制度的理论基础，从而为消除驰名商标异化与完善驰名商标保护制度提供坚实的理念支撑。第五章主要针对我国驰名商标保护制度的异化提出具体、有效的规制路径。一方面总结与评析我国对驰名商标异化所做出的努力；另一方面，多层次、多角度、全方位地提出规制驰名商标异化的路径，即从法律理念的树立与传达到法律层面的有效完善再到从社会层面上对各主体行为的具体规制，以期实现我国驰名商标保护制度的理性回归。
[Abstract]:In the course of the more than 20 year protection of well-known trademarks in China, it can be seen that, while the protection of well-known trademarks is becoming stronger and stronger, the well-known trademark system itself has also appeared alienation - the well-known trademark, which should be regarded as a legal symbol, became a social symbol and became a symbol of honor. Therefore, how to effectively reverse and regulate it In order to clarify the phenomenon of the alienation of the well-known trademark protection system in our country, on the basis of the social reality, this paper makes a detailed inquiry into the legal basis of the legal system of the well-known trademark, and then classifies the well-known trademark dissimilation; meanwhile, the well-known trademark is made to the well-known trademark. The protection system is placed in the historical background, deconstructs the cause and harm of its alienation; combining the basic theory of intellectual property rights and the value concept of the well-known trademark protection system, it seeks the balance of the interests for the protection of the well-known trademark, and provides the idea support, thus putting forward the steps, pertinence and effective regulation path for various dissimilation phenomena. This article is divided into The five chapter makes a specific research on the above problems.
The first chapter mainly studies the legal basis of the legal system of well-known trademarks. Through the analysis of the emergence of the legal system of well-known trademarks and the legal nature of well-known trademarks, the legal system of well-known trademarks is examined. Meanwhile, the development track of the legal system of well-known trademarks in the international conventions and the well-known trademarks in the developed countries is explored.
The second chapter mainly studies the status and dissimilation of the well-known trademark protection system in our country. This article takes the revision of the Trademark Law of China in August 30, 2013 as the breakthrough point of the revision of the well-known trademark protection system, and summarizes the attitude of all walks of life on its interests. In this paper, we put forward the problems discussed in this paper - the misunderstanding of the existence of well-known trademarks in local governments, enterprises and consumers in our country. Finally, it is pointed out that the alienation of the protection system of well-known trademarks mainly includes two aspects, such as the alienation of well-known trademarks and the alienation of well-known trademark protection system in specific transportation.
The third chapter focuses on the analysis of the causes and hazards behind the alienation of well-known trademarks. Each thing develops in different directions and alienated, all of which must have its historical and realistic factors. This chapter will show the historical background of the protection system of well-known trademarks, and points out that the protection of well-known trademarks in China has emerged at the beginning of the transplantation. At the same time, from the point of view of the construction and perfection of China's trademark system and its well-known trademark protection system, this paper examines the impact and harm of this alienation phenomenon, and points out the crux of the well-known trademark system.
The fourth chapter mainly studies the legal concept of regulating the alienation of well-known trademarks. Starting with the legal concept of the civil law system and even the intellectual property system, the theory of interest balance and the principle of prohibiting the abuse of rights are studied in detail, so as to frame the theoretical basis of the well-known trademark protection system, so as to eliminate the alienation of well-known trademarks and improve the protection of well-known trademarks. The degree provides a solid conceptual support.
The fifth chapter mainly aims at the alienation of the well-known trademark protection system in China, and puts forward specific and effective regulation path. On the one hand, it summarizes and evaluates the efforts made by China for the alienation of well-known trademarks; on the other hand, the path of regulation of the alienation of well-known trademarks is put forward from various levels and angles, that is, from the establishment and transmission of the legal concept to the law. The effective improvement of the level and then the specific regulation of the main body behavior from the social level, in order to realize the rational regression of the well-known trademark protection system in China.
【学位授予单位】：华东政法大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：D923.43

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