制造企业从产品创新中获利的实证研究

发布时间：2018-06-28 19:43

本文选题：创新获利理论 + 可占有性机制　；参考：《对外经济贸易大学》2015年博士论文

【摘要】：创新是制造企业生存和发展的灵魂,尤其是产品创新,它对制造企业绩效和长期竞争优势都有着重要影响。但是为什么有些创新型企业却经常无法从他们的创新中获得收益呢?本文围绕"制造企业如何从产品创新中获利"这一基本问题,以创新获利理论为核心,通过大规模的数据调研,实证检验在开放式创新的情境下,我国的制造企业应该采用哪些可占有性机制和互补资产/能力才能有效的帮助其获得产品创新的收益,并进一步研究在不同的市场不确定性和技术不确定性条件下,这些可占有性机制和互补资产/能力的有效性是否会发生变化。本研究通过建立完整的制造企业从产品创新中获利的理论框架,丰富和发展创新获利理论、制造企业服务转型理论等,并为我国制造企业的创新活动提供理论指导和实践建议。本研究首先是通过大量的文献搜索和整理,进行理论回顾。沿着创新获利理论、制造企业的服务创新理论以及技术不确定性理论和市场不确定性理论等理论的发展脉络,对上述文献和研究进行整体回顾和梳理,掌握以上理论的最新研究进展,对已有研究进行综合评述,梳理相关理论文献的研究不足支持,为本研究提供支撑。然后是探索性对比分析。借鉴国内外已有研究成果,对我国企业可占有性机制和互补资产/能力的有效性进行平均值计算,与国外的研究和国内十年前的研究进行对比分析,以研究各种可占有性机制和互补资产/能力在不同国家、不同行业和不同时间点的有效性变化。之后在文献综述和探索性统计分析的基础上,进一步分析产品创新、企业绩效、可占有性机制(知识产权、商业秘密)、互补资产/能力(服务导向、技术能力、市场能力)之间的相互影响关系,构建概念模型和分析框架,提出相关的若干理论假设,并通过大规模的数据搜集,采用回归分析方法实证检验该模型。本研究具有重要的理论贡献和实践意义。从理论视角来看,(1)验证了创新获利理论在新兴经济体中和在开放式创新情境下的适用性;(2)丰富了创新获利理论的内容,将服务作为独立的互补资产/能力纳入创新获利理论的实证研究框架中;(3)系统性地界定和发展了创新获利理论的边界,验证了在不同的环境确定性条件下各种可占有性机制和互补资产的有效性;(4)实证支持了制造企业服务转型理论关于制造企业的产品导向与服务导向冲突的理论观点。从实践角度来看,本研究的结果对企业实践者和政策制定者等都有一定的启示。(1)知识产权是企业获取创新收益的重要可占有性机制,企业需要将获取知识产权作为核心竞争战略。(2)技术能力是企业重要的互补资产/能力,能够帮助企业将创新产品快速商业化,应将技术能力的提升作为重要的战略手段;(3)商业秘密是一种较为无效的可占有性机制,要谨慎使用商业秘密来保护企业的产品创新;(4)刚性的市场能力并不能帮助企业将创新产品快速商业化,不断投资于刚性的市场能力反而会降低企业从创新中获利的能力,企业在将新产品进行商业化时,不能盲目地使用已有的强大市场能力;(5)对当前的中国制造业而言,建立强大的服务导向并不利于其从产品创新中获得收益,因为服务所带来的成本会超过其收益,但是通过服务创新进行产业升级和结构调整是获得可持续竞争优势的重要途径,在取得核心的竞争优势前,需要经历一个"痛苦的转型期"。
[Abstract]:Innovation is the soul of the survival and development of the manufacturing enterprise, especially product innovation. It has an important impact on the performance of the manufacturing enterprise and the long-term competitive advantage. But why are some innovative enterprises often unable to gain the benefits from their innovation? This paper focuses on the basic problem of "how to make profit from the product innovation" in the manufacturing enterprise. Taking the innovation profit theory as the core, through the large-scale data investigation, the empirical test in the open innovation situation, the manufacturing enterprises in our country should use the sexual mechanism and complementary assets / capabilities to effectively help them gain the profit of product innovation, and further study in different market uncertainty and technical uncertainty. Under the qualitative conditions, whether the validity of the occupied sexual mechanism and the complementary assets / ability will change. This study provides a theoretical framework for making a complete manufacturing enterprise profit from the product innovation, enriches and develops the theory of innovation profit, and makes the theory of service transformation of the manufacturing enterprises, and provides a theory for the innovation activities of our manufacturing enterprises. First of all, this study is based on a large number of literature search and sorting through the theory of innovation, the theory of service innovation in the manufacturing enterprise, the theory of technological uncertainty and the theory of market uncertainty. The latest research progress of the theory, a comprehensive review of the existing research, the lack of support from the relevant theoretical literature, and the support of this study. Then it is an exploratory comparative analysis. The research and the research of ten years in China were compared and analyzed to study the effectiveness changes of all kinds of sexual mechanisms and complementary assets / abilities in different countries, different industries and different time points. After the literature review and exploratory statistical analysis, the product innovation, enterprise performance and the sexual mechanism (knowledge) were further analyzed. Property rights, business secrets), complementary assets / abilities (service orientation, technical ability and market ability), construct conceptual model and analytical framework, propose some theoretical hypotheses, and test the model by large scale data collection and regression analysis method. This study has important theoretical contribution and reality. From a theoretical perspective, (1) validates the applicability of innovation profit theory in emerging economies and in the context of open innovation; (2) enriches the content of innovation profit theory, and integrates services as independent complementary assets / capabilities into the framework of empirical research on innovation profit theory; (3) systematically defines and develops innovation. The boundary of profit theory validates the effectiveness of all kinds of sexual mechanisms and complementary assets under different environmental certainty conditions. (4) the empirical support of the theory of manufacturing enterprise service transition theory on the conflict between product orientation and service orientation of manufacturing enterprises. From a practical point of view, the results of this study are to enterprise practitioners and Policy makers and so on. (1) intellectual property is an important possessability mechanism for enterprises to obtain innovative returns, and enterprises need to acquire intellectual property as the core competitive strategy. (2) technical ability is an important complementary asset / ability of enterprises, which can help enterprises to commercialize the innovative products quickly and improve the technical ability. As an important strategic means; (3) business secret is a relatively ineffective sexual mechanism, it is necessary to use business secrets carefully to protect the product innovation of the enterprise. (4) the rigid market ability does not help enterprises to commercialize the innovative products quickly, and the continuous investment in the rigid market ability will reduce the profit of the enterprise from the innovation. Ability, when enterprises commercialize new products, they can't blindly use strong market ability. (5) for the current Chinese manufacturing industry, the establishment of a strong service orientation is not conducive to its benefit from product innovation, because the cost of service will exceed its income, but upgrading the industry through service innovation. And structural adjustment is an important way to obtain sustainable competitive advantage. Before it gets the core competitive advantage, it needs to undergo a "painful transition period".
【学位授予单位】：对外经济贸易大学
【学位级别】：博士
【学位授予年份】：2015
【分类号】：F273.1;F425

【参考文献】