圣迈公司乙烯脱氧剂产品管理研究

发布时间：2018-07-03 08:33

本文选题：产品管理 + 渐进性创新　；参考：《大连理工大学》2015年硕士论文

【摘要】：圣迈公司作为大连化学物理研究所控股的科技成果产业化公司,承担了大连化学物理研究所发明的乙烯脱氧剂产品管理工作。圣迈公司为乙烯脱氧剂产品管理做出了一定的贡献,但在产品管理过程中也遇到了一些问题。本文通过管理学相关理论知识,对乙烯脱氧剂产品管理过程中存在的问题进行分析,总结其中的经验教训并提出解决问题的对策,从而促进圣迈公司乙烯脱氧剂产品更好的经营发展。本文以圣迈公司乙烯脱氧剂产品管理过程为研究对象,通过结合知识产权保护理论、产品创新理论以及技术服务理论对其进行深入分析,找出此过程中存在的问题。文章运用知识产权保护理论,对圣迈公司在产品管理过程中出现产品专利保护不力的原因进行深入分析；运用产品创新理论对圣迈公司在产品管理过程中出现的产品渐进创新不足的原因进行详细分析；运用技术服务的相关理论,对圣迈公司技术服务客户满意度下降的原因进行深入分析。最后,根据以上的分析提出解决问题的相应对策。本文通过深入分析圣迈公司乙烯脱氧剂产品管理过程中出现的问题,得出以下结论：圣迈公司应改进知识产权保护工作,具体措施包括提高对知识产权保护重要性的认识、设置科技管理岗位、注重产品专利群的构建以及善于利用法律进行知识产权保护；圣迈公司应加强产品渐进性创新工作,具体措施包括建立以客户为导向的产品创新机制、增加研发投入与激励、建立有效的产品创新沟通制度以及主动进行产品渐进性创新工作；圣迈公司应提高技术服务水平,主要措施包括进行技术和营销的整合、进行主动的技术服务以及建立有效的技术服务人才的培养与激励制度。
[Abstract]:As a technological achievement industrialization company controlled by Dalian Institute of Chemical Physics, Shengmai company has undertaken the product management of ethylene deoxidizer, which was invented by Dalian Institute of Chemical Physics. The company has made some contributions to the management of ethylene deoxidizer, but also encountered some problems in the process of product management. This article is managed through management Study the related theoretical knowledge, analyze the problems in the process of ethylene deoxidizer product management, sum up the experiences and lessons and propose solutions to solve the problems, so as to promote the better management and development of ethylene deoxidizer products in Shengmai company. The theory of property rights protection, the theory of product innovation and the theory of technical service are deeply analyzed to find out the problems in this process. The article uses the theory of intellectual property protection to analyze the causes of the poor protection of the product patent in the process of product management, and the application of product innovation theory to Shengmai company. In the process of product management, the reasons for the shortage of product innovation are analyzed in detail, and the related theories of technical service are used to analyze the reasons for the decline of customer satisfaction in technical service. Finally, the countermeasures are put forward according to the above analysis. The problems arising in the process of the product management of the deoxidizer can be concluded as follows: Shengmai company should improve the protection of intellectual property rights, including improving the understanding of the importance of intellectual property protection, setting up the post of science and technology management, paying attention to the construction of the product patent group and making use of the law to protect the intellectual property rights; We should strengthen the progressive innovation of products, including establishing a customer oriented product innovation mechanism, increasing R & D input and incentive, establishing an effective product innovation communication system and active product innovation work, and improving the technical service level of Shengmai company, the main measures include technology and marketing. Integration, active technical service and effective training and incentive system for technical service personnel.
【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TQ421

【参考文献】