广东AG公司产品创新研究

发布时间：2018-07-28 09:29

【摘要】：创新对于来说,是一个非常好的机会。从企业实际出发,大胆的创新可为企业赢得市场主动权,抓住市场先机,获得先机的技术,是企业保持旺盛的活力,为企业进一步发展做好准备。随着我国经济不断增长,我国政府对出口退税、出口信贷、商品及外汇倾销、自由贸易区等各种优惠手段,鼓励我国的产品出口,我国的出口型制造业进入持续快速发展阶段。在全国出口额汇总占有相当大比例的家具行业行业从而拥有良好的发展机遇和条件。然而在不稳定的国际环境,人民币的不断升值,原材料上涨,劳动力成本增加以及国家绿色环保的严格要求下,家具企业同时也面临前所未有的挑战和压力。作为专业从事户外家具的外向型企业,AG公司必须把握这些机遇,克服这些挑战。本论文的主要写作目的是采取案例分析的研究方法,通过分析AG户外家具公司在从OEM到ODM转型升级中,从该企业的发展现状,创新模式,企业组织结构所面临的产品创新问题和困难,随后通过SWOT分析,探讨该企业所处的宏观和微观环境,并从组合创新创新,新产品知识保护,企业资源配置进入深入研究,从而提出相对应的建议。本研究分六个部份。第一部份介绍了研究的目的,研究的意义以及研究的方法。第二部份是相关的文献资料。第三部分为案例陈述,主要包括AG企业的基本信息介绍以及目前在创新过程中所面临的主要问题。接下来第四部份为基于创新模式,产品知识产权保护和企业资源配置的案例分析。第五部分针对AG公司产品创新问题提出解决建议,包括建立全面的创新系统,提高新产品知识产品保护以及实现企业资源优化配置。第六部份是结论。本论文的研究意义在于给创新中企业提供无论是理论层面,还是实际操作层面,提供有利的参考,并可以为其他出口型企业所借鉴,是中国制造的产品在国际竞争中立于不败之地。
[Abstract]:Innovation is a very good opportunity for you. From the actual situation of the enterprise, bold innovation can win the market initiative for the enterprise, seize the market first opportunity, obtain the technology of the first opportunity, it is the enterprise keeps exuberant vitality, prepares for the further development of the enterprise. With the continuous growth of our country's economy, our government encourages the export of our products by various preferential means, such as export tax rebate, export credit, commodity and foreign exchange dumping, free trade zone, etc. The export-oriented manufacturing industry of our country has entered a stage of sustained and rapid development. In the national export volume has a large proportion of the furniture industry to have good opportunities and conditions for development. However, under the unstable international environment, the appreciation of RMB, the rising of raw materials, the increase of labor cost and the strict requirement of national green environment, furniture enterprises are also facing unprecedented challenges and pressures. As an export-oriented company specializing in outdoor furniture, AG must seize these opportunities and overcome these challenges. The main purpose of this thesis is to adopt the research method of case analysis, through the analysis of AG Outdoor Furniture Company in the transformation from OEM to ODM upgrade, from the current situation of the development of the enterprise, innovation mode, The problems and difficulties of product innovation faced by the enterprise organization structure are discussed through SWOT analysis, and the macro and micro environment of the enterprise is discussed, and from the combination innovation, the new product knowledge protection, the enterprise resource allocation into the in-depth research. Accordingly, the corresponding suggestions are put forward. This study consists of six parts. The first part introduces the purpose, significance and method of the research. The second part is related literature. The third part is the case statement, mainly including the basic information of AG enterprise and the main problems in the process of innovation. The fourth part is the case study of product intellectual property protection and enterprise resource allocation based on innovation model. In the fifth part, some suggestions are put forward to solve the problem of product innovation in AG, including the establishment of a comprehensive innovation system, the improvement of product protection of new product knowledge and the realization of optimal allocation of enterprise resources. The sixth part is the conclusion. The research significance of this paper is to provide a favorable reference for the innovation enterprises in both theoretical and practical aspects, and can be used for reference by other export-oriented enterprises. Is the Chinese-made products in the international competition in an invincible position.
【学位授予单位】：广东外语外贸大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.88;F273.1

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