驰名商标反淡化保护研究
发布时间：2018-08-13 15:32
【摘要】：商标最原始的意义便只是一种可供人们在纷繁复杂的市场活动中能够识别商品提供者的商业符号,其仅仅具有存在于符号学上的意义。但随着商品市场的飞速发展,人们在日常消费活动中开始更多的依靠自己的购物习惯,与其在很多种类相似的商品中左挑右选,不如直接选择其所熟知的商标品牌。所以越是被消费者耳熟能详的商标就越能吸引到更多的购买者。正是在这种社会情况的影响下,驰名商标开始慢慢地被人们所认识。由于驰名商标自身具有非常高的商誉,并且能够在消费活动中被消费者直接识别出来,所以渐渐地出现一些商标侵权人以“搭便车”的心态将权利人的驰名商标用于与其不相同或不相类似的商品或服务领域中,这种行为直接贬损了驰名商标的显著性,使得消费者对驰名商标的辨识能力越来越差,最终导致商标淡化,甚至危害到正常的市场经济秩序。 目前我国对于驰名商标的反淡化保护仍处于一个空白期。在立法层面中仅仅依靠着对传统混淆理论的延伸解释来解决当前一切商标侵权案件,这种小马拉大车的审判方式直接导致了驰名商标权人的合法权益无法得到应有的保护。虽然我们知道,不同的国家文化导致不同的国家立法,特别是在知识产权立法方面有所差异更是正常的。但是随着国际经济一体化的急速推进,我国在驰名商标反淡化保护方面的缺陷必将成为我国日后在国际经济往来中的一块短板。本文以此为出发点,在分析我国目前的各项基本制度之后,对如何在未来的中国商标学界确立驰名商标反淡化保护制度提出了自己的看法。文章中通过比较分析的研究方法,在深入研究美国等其他国家的商标反淡化立法之后,深入分析由此而带来的启示意义,取其精华并直接作用于我国未来的商标立法中。 本文正文共分为四个部分。 第一部分主要是对驰名商标淡化的理论进行基本的概述。在阐述相关概念之后,对驰名商标淡化进行弱化、丑化、退化的分类。随后以美国商标立法为例对驰名商标反淡化保护的产生与发展进行了介绍以及从商标权人利益、消费者利益、市场经济秩序三个方面论述了驰名商标反淡化保护的意义。最后从社会秩序及伦理正义两个方面解释在我国确立驰名商标反淡化保护制度是完全具有合理性的。 第二部分是对美国以及欧盟的商标反淡化立法进行了细致的介绍。首先从最为先进的《美国联邦反淡化法》入手,分析立法之前的纷争解决方式、立法的过程以及对世界各国特别是对于我国在立法时所带来的启示。而后以相同的体例介绍了欧盟的商标立法,从欧盟的立法中可以清晰看出对《美国联邦反淡化法》的继承与发展,最后谈到我国应当学习欧洲商标立法道路。 第三部分中介绍了我国驰名商标反淡化立法的不足点。首先对立法现状进行介绍与分析,其中着重论述了《商标法》第13条的性质问题,在权衡各方论点之后,提出目前我国立法中仍旧没有关于商标淡化的内容。即使有,也仅仅是片面地引用这个词语,对商标淡化制度根本没有任何涉及。随后论述了驰名商标反淡化保护中所存在的一些具体的问题,包括缺乏对淡化概念的明确认识、缺乏对淡化行为的完善的认定标准、缺乏对行为人法律责任的认定、没有突破传统混淆理论使得混淆与淡化两个理论并行这四个方面。 第四部分写到的是对驰名商标反淡化保护的建议。首先是在立法层面上确立商标淡化的明确概念,在这基础上明确驰名商标淡化行为的表现形式,包括将他人的驰名商标或与驰名商标相近似的标识使用在其他商品服务领域中、企业名称中、域名中、包装或装潢中等等。之后从若干方面明确商标淡化行为的认定标准,包括相关公众产生了错误联想以及驰名商标的显著性降低这两个重要方面。随后明确驰名商标淡化侵权责任构成要件,包括所保护的驰名商标也应当包含未注册商标、侵权人实施了商标淡化的行为、只要产生可能淡化的危险即可认定为淡化,同时不要求侵权人具有主观故意。然后阐述了救济的措施,除了可以申请禁令救济之外,还可以获得高于普通商标侵权的赔偿和一系列的辅助救济。最后制定出防御商标和联合商标的防御制度,利用商标自身的特性达到反淡化的目的。
[Abstract]:The primitive meaning of trademark is only a kind of commercial symbol which can be used to identify the supplier of goods in the complicated market activities. It only has semiotic meaning. But with the rapid development of the commodity market, people begin to rely more on their own shopping habits in daily consumption activities, rather than many of them. It is under the influence of this social situation that well-known trademarks have been gradually recognized by people. And can be directly identified by consumers in consumer activities, so gradually some trademark infringers use the well-known trademark of the obligee in the field of goods or services which are different from or similar to the well-known trademark with a "free-rider" mentality, which directly debases the prominence of the well-known trademark and makes consumers well-known. The ability of trademark identification is getting worse and worse, which eventually leads to trademark dilution and even endangers the normal market economic order.
At present, China's anti-dilution protection of well-known trademarks is still in a blank period. At the legislative level, only relying on the extended interpretation of the traditional confusion theory to solve all the current trademark infringement cases, this kind of trolley trial directly led to the legitimate rights and interests of well-known trademark owners can not be protected. However, we know that different national cultures lead to different national legislations, especially in the legislation of intellectual property rights. However, with the rapid development of international economic integration, China's well-known trademark anti-dilution protection defects will become a short board in China's future international economic exchanges. From this point of view, after analyzing the basic systems in China, the author puts forward his own opinions on how to establish the well-known trademark anti-dilution protection system in the future trademark academic circles of China. The significance of the revelation is to take the essence and directly affect the trademark legislation of our country in the future.
The text is divided into four parts.
The first part is a basic overview of the theory of well-known trademark dilution. After expounding the relevant concepts, it classifies well-known trademark dilution into weakening, uglifying and degenerating. Then it introduces the emergence and development of well-known trademark anti-dilution protection by taking American trademark legislation as an example, and from the interests of trademark owners and consumers. The significance of anti-dilution protection of well-known trademarks is discussed from three aspects of market economic order. Finally, it is entirely reasonable to establish anti-dilution protection system of well-known trademarks in China from two aspects of social order and ethical justice.
The second part is a detailed introduction to the anti-dilution legislation of the United States and the European Union. First of all, starting from the most advanced Federal Anti-dilution Act of the United States, this paper analyzes the dispute resolution before legislation, the legislative process and the enlightenment to the countries in the world, especially to our country. This paper introduces the trademark legislation of the European Union, which clearly shows the inheritance and development of the Federal Anti-dilution Act of the United States. Finally, it points out that China should learn the way of European trademark legislation.
The third part introduces the shortcomings of the anti-dilution legislation of well-known trademarks in China. First, it introduces and analyzes the current situation of legislation, and focuses on the nature of Article 13 of the Trademark Law. Then it discusses some specific problems in the anti-dilution protection of well-known trademarks, including the lack of a clear understanding of the concept of dilution, the lack of a perfect standard for the determination of dilution, the lack of identification of the legal liability of the actor, and the failure to break through the traditional confusion. On the two aspects of confusion and dilution, the four theories are parallel.
The fourth part is about the suggestion of anti-dilution protection of well-known trademarks. Firstly, it establishes a clear concept of trademark dilution on the legislative level. On this basis, it clarifies the manifestations of well-known trademark dilution, including the use of other well-known trademarks or similar marks to well-known trademarks in other areas of commodity services, enterprise name. After that, it clarifies the criteria of trademark dilution from several aspects, including the false association of the public concerned and the reduction of the prominence of well-known trademarks. With unregistered trademark, the infringer undertakes the act of trademark dilution, which can be regarded as dilution as long as there is a risk of dilution and does not require the infringer to have subjective intention. Finally, the defense system of defensive trademarks and joint trademarks is formulated, and the purpose of anti-dilution is achieved by utilizing the characteristics of trademarks themselves.
【学位授予单位】：东北财经大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：D923.43
本文编号：2181404
[Abstract]:The primitive meaning of trademark is only a kind of commercial symbol which can be used to identify the supplier of goods in the complicated market activities. It only has semiotic meaning. But with the rapid development of the commodity market, people begin to rely more on their own shopping habits in daily consumption activities, rather than many of them. It is under the influence of this social situation that well-known trademarks have been gradually recognized by people. And can be directly identified by consumers in consumer activities, so gradually some trademark infringers use the well-known trademark of the obligee in the field of goods or services which are different from or similar to the well-known trademark with a "free-rider" mentality, which directly debases the prominence of the well-known trademark and makes consumers well-known. The ability of trademark identification is getting worse and worse, which eventually leads to trademark dilution and even endangers the normal market economic order.
At present, China's anti-dilution protection of well-known trademarks is still in a blank period. At the legislative level, only relying on the extended interpretation of the traditional confusion theory to solve all the current trademark infringement cases, this kind of trolley trial directly led to the legitimate rights and interests of well-known trademark owners can not be protected. However, we know that different national cultures lead to different national legislations, especially in the legislation of intellectual property rights. However, with the rapid development of international economic integration, China's well-known trademark anti-dilution protection defects will become a short board in China's future international economic exchanges. From this point of view, after analyzing the basic systems in China, the author puts forward his own opinions on how to establish the well-known trademark anti-dilution protection system in the future trademark academic circles of China. The significance of the revelation is to take the essence and directly affect the trademark legislation of our country in the future.
The text is divided into four parts.
The first part is a basic overview of the theory of well-known trademark dilution. After expounding the relevant concepts, it classifies well-known trademark dilution into weakening, uglifying and degenerating. Then it introduces the emergence and development of well-known trademark anti-dilution protection by taking American trademark legislation as an example, and from the interests of trademark owners and consumers. The significance of anti-dilution protection of well-known trademarks is discussed from three aspects of market economic order. Finally, it is entirely reasonable to establish anti-dilution protection system of well-known trademarks in China from two aspects of social order and ethical justice.
The second part is a detailed introduction to the anti-dilution legislation of the United States and the European Union. First of all, starting from the most advanced Federal Anti-dilution Act of the United States, this paper analyzes the dispute resolution before legislation, the legislative process and the enlightenment to the countries in the world, especially to our country. This paper introduces the trademark legislation of the European Union, which clearly shows the inheritance and development of the Federal Anti-dilution Act of the United States. Finally, it points out that China should learn the way of European trademark legislation.
The third part introduces the shortcomings of the anti-dilution legislation of well-known trademarks in China. First, it introduces and analyzes the current situation of legislation, and focuses on the nature of Article 13 of the Trademark Law. Then it discusses some specific problems in the anti-dilution protection of well-known trademarks, including the lack of a clear understanding of the concept of dilution, the lack of a perfect standard for the determination of dilution, the lack of identification of the legal liability of the actor, and the failure to break through the traditional confusion. On the two aspects of confusion and dilution, the four theories are parallel.
The fourth part is about the suggestion of anti-dilution protection of well-known trademarks. Firstly, it establishes a clear concept of trademark dilution on the legislative level. On this basis, it clarifies the manifestations of well-known trademark dilution, including the use of other well-known trademarks or similar marks to well-known trademarks in other areas of commodity services, enterprise name. After that, it clarifies the criteria of trademark dilution from several aspects, including the false association of the public concerned and the reduction of the prominence of well-known trademarks. With unregistered trademark, the infringer undertakes the act of trademark dilution, which can be regarded as dilution as long as there is a risk of dilution and does not require the infringer to have subjective intention. Finally, the defense system of defensive trademarks and joint trademarks is formulated, and the purpose of anti-dilution is achieved by utilizing the characteristics of trademarks themselves.
【学位授予单位】：东北财经大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：D923.43
【参考文献】
相关期刊论文 前10条
1 汤艳春;;我国驰名商标反淡化保护立法研究[J];长春理工大学学报(社会科学版);2011年02期
2 王娜;;论驰名商标的反淡化保护[J];重庆科技学院学报(社会科学版);2011年06期
3 王晓先;;驰名商标自我淡化的表现形式和特点及其防范对策[J];广东工业大学学报(社会科学版);2012年01期
4 孙昊亮;;论我国《商标法》第三次修改中的反淡化保护[J];法学杂志;2010年09期
5 邓宏光;;我国驰名商标反淡化制度应当缓行[J];法学;2010年02期
6 李雪莲;李晓梅;;浅析商标淡化风险及应对方法[J];法制与社会;2010年20期
7 常廷彬;刘璇;;试论商标的淡化[J];广东外语外贸大学学报;2011年03期
8 周樨平;;混淆理论和淡化理论在驰名商标跨类保护中的适用[J];河北大学学报(哲学社会科学版);2011年06期
9 任燕;;论驰名商标淡化与反淡化措施——再谈我国驰名商标保护的立法完善[J];河北法学;2011年11期
10 冯晓青;;注册驰名商标反淡化保护之探讨[J];湖南大学学报(社会科学版);2012年02期
，本文编号：2181404
本文链接：https://www.wllwen.com/falvlunwen/zhishichanquanfa/2181404.html
