东道国知识产权保护对跨国公司进入模式选择的影响研究
发布时间：2018-09-05 20:07
【摘要】：伴随着知识经济的不断发展和经济全球化的日益深入，知识产权与国际业务的关系日益密切。国际拓展业务日益增长，并且呈现出越来越多元的趋势，尤其是国际贸易中的技术因素增长，加之在知识产权方面占有充分优势的发达国家在技术贸易中总是把知识产权作为非关税壁垒，知识产权保护在国际业务拓展中的重要地位日益凸显。在参照许多以往文献的研究成果后，本文先将跨国公司进入他国市场的模式分为出口进入模式、投资进入模式以及合同进入模式，这种分类方法涵盖广且全面。然后，对跨国公司各进入模式的影响因素进行研究，为本文的实证分析做理论铺垫。其次，结合美国1995-2012年对其它29个东道国的投资、出口以及合同进入模式的面板数据，通过构建多元线性回归模型，实证分析了东道国知识产权保护分别对跨国公司这三种进入模式的影响。最后，为了进一步探索东道国知识产权保护的变化对跨国公司各进入模式间选择概率的影响，本文通过聚类分析法对跨国公司每年对各国的进入模式进行归类，再根据聚类所得的两类进入模式（因为每年美国对各国的合同进入模式金额太小，所以在聚类分析中只显示出投资导向和出口导向，合同模式被剔除。），同时运用线性概率模型和双项选择模型，实证分析了东道国知识产权保护对跨国公司投资、出口进入模式之间选择概率的影响。 研究结果表明：（1）东道国知识产权保护力度越大，跨国公司对东道国的总体技术转移水平就会越高，即会增加对该国的投资、出口以及合同进入；（2）东道国知识产权保护强度对跨国公司的投资和出口进入模式的影响力度不一样。当其他条件不变时，相比于出口，东道国的知识产权保护加强会引起跨国公司对该国选择投资进入模式的概率大大增加；（3）当其他条件不变时，，东道国经济自由度加强、两国文化差异的缩小对投资的吸引作用也都大于对出口进入模式的，这也符合当今全球经济发展的大趋势，跨国公司的国际业务拓展中跨国投资越来越成为主流。
[Abstract]:With the continuous development of knowledge economy and the deepening of economic globalization, the relationship between intellectual property and international business is increasingly close. International expansion is growing day by day, and it is showing a trend of increasing diversity, especially the growth of technological factors in international trade. In addition, developed countries which have full advantage in intellectual property always regard intellectual property as non-tariff barrier in technology trade, and the important position of intellectual property protection in international business development is increasingly prominent. After referring to the research results of many previous literatures, this paper divides the model of multinational corporation into export entry model, investment entry model and contract entry model. This classification method covers a wide range and comprehensive. Then, the paper studies the influencing factors of the entry modes of multinational corporations, and makes theoretical foundation for the empirical analysis of this paper. Secondly, based on the panel data of the investment, export and contract entry patterns of the other 29 host countries from 1995 to 2012, a multivariate linear regression model is constructed. Empirical analysis of the host country intellectual property protection on these three entry models of multinational companies. Finally, in order to further explore the influence of the change of host country intellectual property rights protection on the selection probability of each entry model of multinational corporations, this paper classifies the entry modes of multinational corporations every year by cluster analysis. And then according to the two types of entry model (because the amount of contract entry model is too small every year, only investment orientation and export orientation are shown in the cluster analysis. The contract model is eliminated by.), and the linear probability model and the double choice model are used to analyze the influence of the host country's intellectual property protection on the choice probability between the multinational corporations' investment and the export entry model. The results show that: (1) the stronger the intellectual property protection of the host country, the higher the overall level of technology transfer from MNCs to the host country, that is, increasing the investment, export and contract entry of the host country; (2) the intensity of intellectual property protection of host country has different influence on multinational corporation's investment and export entry mode. When other conditions remain unchanged, the increased protection of intellectual property rights in the host country, as compared to exports, will result in a significant increase in the probability that TNCs will choose an investment entry model for the country; (3) when other conditions remain unchanged, the host country will have greater economic freedom. The narrowing of the cultural differences between the two countries is more attractive to investment than to exports, which is in line with the trend of global economic development. Transnational investment is becoming more and more mainstream in the expansion of international business of multinational corporations.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F204;F276.7
本文编号：2225331
[Abstract]:With the continuous development of knowledge economy and the deepening of economic globalization, the relationship between intellectual property and international business is increasingly close. International expansion is growing day by day, and it is showing a trend of increasing diversity, especially the growth of technological factors in international trade. In addition, developed countries which have full advantage in intellectual property always regard intellectual property as non-tariff barrier in technology trade, and the important position of intellectual property protection in international business development is increasingly prominent. After referring to the research results of many previous literatures, this paper divides the model of multinational corporation into export entry model, investment entry model and contract entry model. This classification method covers a wide range and comprehensive. Then, the paper studies the influencing factors of the entry modes of multinational corporations, and makes theoretical foundation for the empirical analysis of this paper. Secondly, based on the panel data of the investment, export and contract entry patterns of the other 29 host countries from 1995 to 2012, a multivariate linear regression model is constructed. Empirical analysis of the host country intellectual property protection on these three entry models of multinational companies. Finally, in order to further explore the influence of the change of host country intellectual property rights protection on the selection probability of each entry model of multinational corporations, this paper classifies the entry modes of multinational corporations every year by cluster analysis. And then according to the two types of entry model (because the amount of contract entry model is too small every year, only investment orientation and export orientation are shown in the cluster analysis. The contract model is eliminated by.), and the linear probability model and the double choice model are used to analyze the influence of the host country's intellectual property protection on the choice probability between the multinational corporations' investment and the export entry model. The results show that: (1) the stronger the intellectual property protection of the host country, the higher the overall level of technology transfer from MNCs to the host country, that is, increasing the investment, export and contract entry of the host country; (2) the intensity of intellectual property protection of host country has different influence on multinational corporation's investment and export entry mode. When other conditions remain unchanged, the increased protection of intellectual property rights in the host country, as compared to exports, will result in a significant increase in the probability that TNCs will choose an investment entry model for the country; (3) when other conditions remain unchanged, the host country will have greater economic freedom. The narrowing of the cultural differences between the two countries is more attractive to investment than to exports, which is in line with the trend of global economic development. Transnational investment is becoming more and more mainstream in the expansion of international business of multinational corporations.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F204;F276.7
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1 赵晨;东道国知识产权保护对跨国公司进入模式选择的影响研究[D];湖南大学;2014年
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