中国农产品地理标志保护对策研究

发布时间：2018-09-07 07:22

【摘要】：农产品地理标志是重要的区域特色农产品资源和品牌,也是农业知识产权和农耕文明的重要体现。我国是农产品地理标志资源大国,做好农产品地理标志保护对于发展区域经济、打造特色品牌等方面具有重要意义。当前我国在农产品地理标志认知程度、管理体制、保护手段等方面还存在着很多制约发展的问题,亟需加以研究解决。 本文运用经济学相关理论,分析了区域经济、市场选择、打假维权和国际贸易等因素对农产品地理标志保护的决定性影响。通过分析农产品地理标志与相关概念间的关系,提出了农产品地理标志具有权属相对公共性、生产限定性、市场相对垄断性、品牌效应连带性、物质和非物质整合性5个基本属性,提出农产品地理标志应当重点保护独特的自然生态环境、生产方式、产品品质和人文历史4个核心要素,并对农产品地理标志保护的生态效益、经济效益和社会效益进行了深入分析。 在总结发展历程的基础上,对国际农产品地理标志保护取向和欧盟、美国、西班牙等典型国家(地区)农产品地理标志保护制度进行了系统分析,提出了国外发展特点及对我国的借鉴。系统研究了我国地理标志“一套名称、两种模式、三个部门”的管理体制,全面分析了农业、工商、质检三个部门在开展地理标志保护工作的法律依据、部门职能、登记程序、标志管理等情况,对比分析了各部门的优势和劣势,提出了完善我国农产品地理标志管理体制的思路和方向。 论文在全国范围内对种植、畜牧、渔业三个行业和东部、中部、西部和东北四大地区农产品地理标志资源开展了全方位调查,对农业、工商、质检三个部门登记注册的农产品地理标志分别进行了系统分析。根据行业调查结果,提出了稻米等6类特色资源的发展重点,建立了用于判断地区或行业发展重点的优势潜力指数R模型,据此模型对四大地区及各省份、各行业发展情况进行了深入分析,提出了相应农产品地理标志发展策略建议。 通过全面的问卷调查,对农产品地理标志政府管理者、登记持有人、标志使用人、市场消费者等相关行为主体进行了策略分析,全面研究了产业发展、政策制度、质量控制、标志使用、市场推广、消费意愿等方面情况,深入分析了存在问题及产生原因,并对农产品地理标志生产企业、消费者、政府等相关行为主体进行了博弈分析,提出了均衡策略。 最后,在综合分析基础上,本文从管理制度、技术支撑、服务保障3个方面,提出了进一步完善我国农产品地理标志保护的对策建议。
[Abstract]:Geographical indication of agricultural products is an important regional characteristic of agricultural resources and brands, is also an important embodiment of agricultural intellectual property rights and agricultural civilization. China is a large country of agricultural products geographical indication resources. It is of great significance to protect agricultural products geographical indications for the development of regional economy and the creation of special brands. At present, there are still a lot of problems restricting the development of agricultural products in the aspects of geographical indication cognition, management system, protection means and so on, which need to be studied and solved. Based on the relevant theories of economics, this paper analyzes the decisive influence of regional economy, market choice, anti-counterfeiting rights and international trade on the protection of geographical indications of agricultural products. Based on the analysis of the relationship between the geographical indications of agricultural products and related concepts, this paper puts forward that the geographical indications of agricultural products have the characteristics of ownership relative publicity, production limitation, market relative monopoly, and brand effect. The paper points out that the geographical indication of agricultural products should focus on protecting the unique natural ecological environment, production mode, product quality and humanistic history. The ecological benefit, economic benefit and social benefit of agricultural product geographical indication protection are analyzed. On the basis of summing up the course of development, this paper makes a systematic analysis on the protection orientation of international agricultural products geographical indications and the protection system of agricultural products in typical countries (regions), such as the European Union, the United States, Spain, etc. The development characteristics of foreign countries and the reference to our country are put forward. This paper systematically studies the management system of "one name, two modes, three departments" of geographical indications in China, and comprehensively analyzes the legal basis, functions and registration procedures of the three departments of agriculture, industry and commerce, and quality inspection in carrying out the protection work of geographical indications. In this paper, the advantages and disadvantages of each department are compared and analyzed, and the idea and direction of perfecting the management system of agricultural products geographical indication are put forward. The paper has carried out a comprehensive survey on the geographical indication resources of agricultural products in the four major regions of China, including planting, animal husbandry, fishery, eastern, central, western and northeast China, and has made a comprehensive survey on agriculture, industry and commerce. The geographical indications of agricultural products registered by three quality inspection departments were systematically analyzed. According to the results of industry investigation, the development focus of 6 kinds of characteristic resources, such as rice, is put forward, and the advantage potential index R model is established to judge the regional or trade development focus. Based on this model, four regions and provinces are selected. This paper analyzes the development of various industries and puts forward some suggestions for the development of geographical indications of agricultural products. Through a comprehensive questionnaire survey, this paper makes a strategic analysis of government administrators, register holders, logo users, market consumers and other relevant actors of agricultural product geographical indications, and comprehensively studies industrial development, policy and system, quality control, etc. In the aspects of sign use, market promotion, consumption intention and so on, this paper deeply analyzes the existing problems and the causes, and makes a game analysis on the relevant actors such as agricultural product geographical indication production enterprises, consumers, government and so on. The equilibrium strategy is proposed. Finally, on the basis of comprehensive analysis, this paper puts forward the countermeasures and suggestions to further improve the protection of agricultural products geographical indications from three aspects: management system, technical support and service guarantee.
【学位授予单位】：中国农业科学院
【学位级别】：博士
【学位授予年份】：2013
【分类号】：D923.4
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本文编号：2227594