M检测公司核心竞争力提升策略研究

发布时间：2018-10-09 11:15

【摘要】：由目前我国社会经济的发展现状来看,已经进入了一个全新的发展阶段。为了实现经济的可持续发展,需要建立一个具备发展规模以及具有良好的服务能力的检测机构。这主要是因为,优秀的检测机构是执法部门执行岗位职责的前提,同时也能够提供标准化的测试来保障国民经济建设。目前,由于检测机构所具有的公平、客观、以及专业性,从而被广泛应用于各类商业活动领域。也因此,其在提升人民生活水平、以及加快国际贸易发展方面显得尤为重要。进入新世纪以来,第三方检测机构在我国发展极为迅速,尤其表现在新经济时代之后,国内市场对外开放,使得大批量的检测机构不断向国内涌入,促使我国在检测机构市场以及检测机制的调整方面进行整改。随着第三方检测机构在国内的发展,其在我国市场经济中扮演着越来越重要的作用。目前,检测机构已经成为我国服务行业中最具发展前景的行业。M检测公司是在我国发展比较早的检测机构,该公司客户遍及诸多行业领域,比如:道路桥梁、海洋船舶、以及传统钢铁建设领域,同时该公司也提供关于NDT方面的人员培训以及厚度尺寸测量等服务。随着M检测公司的逐渐发展,公司产品服务逐渐呈现多元化,且产品服务能力逐渐加强,所面临的的挑战也越来越多。基于这个原因,本文选定M检测公司为研究主体,通过对其进行全方位多角度的深入分析,寻找提高公司竞争力的发展途径,从而实现企业高质量发展。本文分别从以下几个方面进行分析描述:检测公司的发展历程、发展概况、前景;公司核心竞争力的理论、培养计划以及目前国内检测领域的发展现状。通过这些方面的分析总结,以M检测公司为研究对象,分析其目前在国内检测行业所处位置,研究分析公司内部结构、发展目标、客户群体、管理制度等,寻找其在行业内所存在的问题,并确定其核心竞争力的影响因素。通过对M公司存在问题进行全方位梳理分析,分别从公司的制度建设、企业文化、创新能力、组织结构等方面出发,加强公司的产品服务能力、知识产权建设、提高公司的产品创新能力,制定适合于提升M公司竞争力的营销方案。
[Abstract]:From the current social and economic development situation, has entered a new stage of development. In order to realize the sustainable development of economy, it is necessary to establish a testing organization with development scale and good service ability. This is mainly because excellent testing agencies are the prerequisite for law enforcement to carry out their duties, and can also provide standardized testing to ensure national economic construction. At present, due to the fairness, objectivity and professionalism of the testing organization, it is widely used in all kinds of commercial activities. Therefore, it is particularly important in raising people's living standards and accelerating the development of international trade. Since the beginning of the new century, third-party testing institutions have developed very rapidly in China, especially after the new economic era, and the domestic market has opened to the outside world, which has led to the continuous influx of large quantities of testing institutions into the country. Promote our country in the market of testing institutions and the adjustment of testing mechanisms to carry out rectification. With the development of third-party testing institutions in China, it plays a more and more important role in our market economy. At present, the testing organization has become the most promising industry in the service industry in our country. M testing company is an early testing organization in China. Its customers are in many industries, such as roads, bridges, marine vessels, And traditional steel construction, the company also provides NDT personnel training and thickness measurement and other services. With the development of M testing company, the product and service of the company is becoming more and more diversified, and the ability of product and service is gradually strengthened, and the challenge is more and more. For this reason, this paper selects M testing company as the main body of research, through in-depth analysis of its all-round and multi-angle, to find the way to improve the competitiveness of the company, so as to achieve the high-quality development of enterprises. This paper analyzes and describes the following aspects: the development course, general situation and prospect of the testing company; the theory of the company's core competence, the training plan and the present situation of the domestic inspection field. Through the analysis and summary of these aspects, taking M testing company as the research object, analyzing its position in domestic testing industry, researching and analyzing the company's internal structure, development target, customer group, management system, etc. Look for the problems in the industry and determine the factors affecting its core competitiveness. By analyzing the existing problems of M Company in all directions, starting from the aspects of system construction, corporate culture, innovation ability, organizational structure and so on, strengthening the product service ability and intellectual property construction of the company. Improve the company's product innovation ability and develop a marketing plan suitable to enhance M company's competitiveness.
【学位授予单位】：广西师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F271;F203

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