天津企业承接国际服务外包策略研究

发布时间：2018-12-09 20:14

【摘要】：天津作为我国主要的服务外包基地城市之一,积极推进服务外包企业上规模、上水平发展,对天津经济的总体发展有着深远的意义。本研究的目的旨在借鉴国内外服务外包发展较为领先城市的实践经验,并结合天津企业自身特点,分析天津企业承接国际服务外包的现状和整体环境,提出天津企业承接国际服务外包方面存在的问题和应对策略,力求为天津企业快速拓展服务外包业务探索一条有效途径。论文主要采用了借鉴和比较的研究方法,在综合阅览国内外承接服务外包城市发展资料的基础上,以相关经济数据为依据选择了国际上服务外包发展处于领先水平的城市,并对部分城市进行了走访,对天津服务外包企业进行了调研,分析天津企业当前国际服务外包发展的现状,包括天津国际服务外包企业的总体情况、产业分布和重点企业情况。论文还对天津企业承接国际服务外包业务的环境进行了分析。天津市具备国际服务外包产业快速发展的基础条件,并且国际服务外包产业已经获得了一定程度的发展。但是,天津市企业在承接国际服务外包方面也存在一些劣势：1.天津企业国际服务外包水平相对落后；2.天津企业专门国际服务外包人才匮乏；3.天津企业国际服务外包核心竞争优势不明显；4.天津企业承接国际服务外包缺乏交流与合作；5.天津企业国际服务外包市场过于单一；6.天津企业应对国际服务外包纠纷的处理能力欠缺。在此基础上,论文提出了天津企业发展国际服务外包的应对策略,包括：1.明确产业定位,形成独特的核心竞争力；2.通过扩大规模和业务层次加强企业自身实力；3.与发包企业建立相互信赖的跨文化交流与合作机制；4.全面吸引和培养服务外包人才；5.充分发挥行业协会的作用；6.重视和保护知识产权。
[Abstract]:As one of the main service outsourcing base cities in China, Tianjin actively promotes the scale and level development of service outsourcing enterprises, which has far-reaching significance for the overall economic development of Tianjin. The purpose of this study is to draw lessons from the practical experience of leading cities in the development of service outsourcing at home and abroad, and to analyze the present situation and the overall environment of Tianjin enterprises undertaking international service outsourcing according to the characteristics of Tianjin enterprises. This paper puts forward the problems and countermeasures in undertaking international service outsourcing for Tianjin enterprises, and tries to explore an effective way for Tianjin enterprises to expand their service outsourcing business quickly. This paper mainly adopts the research method of reference and comparison, on the basis of comprehensive reading of the domestic and foreign information on the urban development of service outsourcing, and on the basis of the relevant economic data, selects the leading cities in the international service outsourcing development. And some cities were visited, the service outsourcing enterprises in Tianjin were investigated, and the current situation of the international service outsourcing development of Tianjin enterprises was analyzed, including the general situation, industrial distribution and key enterprises of Tianjin international service outsourcing enterprises. The paper also analyzes the environment for Tianjin enterprises to undertake international service outsourcing business. Tianjin has the basic conditions for the rapid development of international service outsourcing industry, and the international service outsourcing industry has been developed to a certain extent. However, Tianjin enterprises also have some disadvantages in undertaking international service outsourcing: 1. Tianjin enterprise international service outsourcing level is relatively backward; 2. Tianjin enterprise specialized international service outsourcing talent shortage; 3. Tianjin enterprise international service outsourcing core competitive advantage is not obvious; 4. Tianjin enterprises to undertake international service outsourcing lack of communication and cooperation; 5. Tianjin enterprise international service outsourcing market is too single; 6. Tianjin enterprises to deal with international service outsourcing disputes lack of capacity. On this basis, the paper puts forward the countermeasures of Tianjin enterprises to develop international service outsourcing, including: 1. Clear industry positioning to form a unique core competitiveness; 2. Through expanding the scale and business level to strengthen the strength of the enterprise; 3. To establish a mutual trust and cross-cultural exchange and cooperation mechanism with contracting enterprises; 4. Attract and train service outsourcing talents; 5. Give full play to the role of trade associations; 6. Attach importance to and protect intellectual property rights.
【学位授予单位】：天津财经大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F752.68

【参考文献】