《商标法》新修背景下驰名商标制度完善之研究
发布时间：2019-01-22 11:55
【摘要】：对驰名商标的相关问题进行研究并非新问题,而是常说常新,尤其是我国正在对《商标法》进行第三次修订,尽管本次修订就完善驰名商标的认定和保护相关制度做了努力,但是限于国情及实践的发展,此次修订也不是完美无缺,在认定标准、程序和效力以及保护的范围、力度和权利的合理限制方面仍然存在需要完善的空间,如何就完善相关制度探索出适合我国国情的立法道路,维护良好的市场竞争秩序,促进经济健康发展,就成为知识产权法和经济法领域的重要课题,具有十分重大的理论和现实意义。 文章结合修订的背景,通过阐述混淆理论、联想理论、淡化理论,为驰名商标特殊保护寻求理论支撑和保护依据,采用了比较研究方法、实证研究方法和案例研究方法,结合相关法律法规、部门规章及司法解释等规定,对完善我国驰名商标制度进行了法律思考,在驰名商标的认定制度方面,明确认定因素、标准、程序等；在驰名商标的保护制度方面,引入反淡化理论保护机制、增加防御性注册制度、加强对未注册驰名商标的保护、完善我国驰名商标的域外保护制度等；在驰名商标的权利合理限制方面,禁止在商品的包装和广告宣传中使用“驰名商标”字样或者口号,并对驰名商标在转让或者许可权利方面设置合理的限制。通过研究和分析,为我国立法提供借鉴,维护驰名商标制度的完整性和合理性。
[Abstract]:The research on the related problems of well-known trademarks is not new, but often new, especially the third revision of the Trademark Law in China, although this revision has made great efforts to perfect the recognition and protection system of well-known trademarks. However, due to the development of national conditions and practice, this revision is not perfect. There is still room for perfection in the determination of standards, procedures and effectiveness, as well as the scope, strength and reasonable limits of protection, It has become an important topic in the field of intellectual property law and economic law that how to explore the legislative road suitable for the national conditions of our country, how to improve the relevant systems, how to maintain a good market competition order, and how to promote the healthy development of the economy. It is of great theoretical and practical significance. Based on the background of the revision, this paper expounds the theory of confusion, association theory and desalination theory, seeks theoretical support and protection basis for the special protection of well-known trademarks, and adopts comparative research method, empirical research method and case study method. In combination with relevant laws and regulations, department rules and judicial interpretation, this paper makes legal considerations on how to perfect the well-known trademark system in our country, and clearly identifies the factors, standards, procedures and so on in the recognition system of well-known trademarks. In the protection system of well-known trademark, we should introduce anti-desalination theory protection mechanism, increase defensive registration system, strengthen the protection of unregistered well-known trademark, perfect the extraterritorial protection system of well-known trademark in our country. In respect of the reasonable restriction of the right of well-known trademark, it is prohibited to use the word "well-known trademark" or slogan in the packaging and advertising of goods, and to set reasonable restrictions on the transfer or licensing right of well-known trademark. Through research and analysis, we can provide reference for our legislation and maintain the integrity and rationality of well-known trademark system.
【学位授予单位】：天津财经大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：D923.43
本文编号：2413187
[Abstract]:The research on the related problems of well-known trademarks is not new, but often new, especially the third revision of the Trademark Law in China, although this revision has made great efforts to perfect the recognition and protection system of well-known trademarks. However, due to the development of national conditions and practice, this revision is not perfect. There is still room for perfection in the determination of standards, procedures and effectiveness, as well as the scope, strength and reasonable limits of protection, It has become an important topic in the field of intellectual property law and economic law that how to explore the legislative road suitable for the national conditions of our country, how to improve the relevant systems, how to maintain a good market competition order, and how to promote the healthy development of the economy. It is of great theoretical and practical significance. Based on the background of the revision, this paper expounds the theory of confusion, association theory and desalination theory, seeks theoretical support and protection basis for the special protection of well-known trademarks, and adopts comparative research method, empirical research method and case study method. In combination with relevant laws and regulations, department rules and judicial interpretation, this paper makes legal considerations on how to perfect the well-known trademark system in our country, and clearly identifies the factors, standards, procedures and so on in the recognition system of well-known trademarks. In the protection system of well-known trademark, we should introduce anti-desalination theory protection mechanism, increase defensive registration system, strengthen the protection of unregistered well-known trademark, perfect the extraterritorial protection system of well-known trademark in our country. In respect of the reasonable restriction of the right of well-known trademark, it is prohibited to use the word "well-known trademark" or slogan in the packaging and advertising of goods, and to set reasonable restrictions on the transfer or licensing right of well-known trademark. Through research and analysis, we can provide reference for our legislation and maintain the integrity and rationality of well-known trademark system.
【学位授予单位】：天津财经大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：D923.43
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