报纸知识产权保护报道研究
发布时间：2019-06-06 01:29
【摘要】：随着科技的发展，，为了更好保护知识产权人的利益，知识产权制度应运而生并不断完善。我国在加入WTO后对知识产权的保护已得到广泛的关注与重视，有关知识产权保护的报道亦成为国内纸媒的关注点。研究我国知识产权保护报道，有利于对其进行改进，更好地发挥知识产权保护报道的传播知识功能、解释教育功能、以及舆论引导功能。 本文以《人民日报》、《中国科学报》和《中国知识产权报》三种不同定位、并具代表性的报纸为研究对象，抽取2008年至2012年报道样本，从报道总量、报道对象、消息来源、报道体裁、报道倾向等方面分析知识产权保护报道的内容特点：报道主题重视舆论引导，报道题材广泛多样，对重大事件进行不缺位的报道等。 知识产权保护报道发展迅猛,经历了市场经济下诞生期，加入WTO后的发展期，战略纲要实施的兴盛期三个阶段。第一阶段，中国刚由计划经济进入市场经济，报道量少，多报道国家政策法规；第二阶段的报道形式单一，大部分围绕加入WTO后我国经济及企业宏观发展探析；第三阶段的报道开始呈现多元化，报道形式多样，深度报道增加。 多年新闻报道的经验的积累，使得中国报纸媒体采写者在知识产权保护报道上对此类报道渐渐形成一套符合中国国情的独有的报道技法。1、采访上深入打假第一现场，争取获得最多、最全面的讯息，进而写出引人入胜的报道；2、在专业性强的知识产权保护报道时，对当事人、专家、业内人士等进行全面的采访，并整合多家之言；3、利用人物访谈的形式来解读知识产权专业知识和信息，对话采访专家，精炼引用符合主题的内容；4、报道的表达上准确，叙述上直观具体，抒情少；5、报道语言冷静，不断更新；6、报道方式灵活，多用客观数据、组合报道方式、图表、漫画，不仅做到完整地呈现信息，也增加了报道的趣味性、准确性。 中国知识产权保护报道虽取得了一些进步，但还存在着不少不足：重视程度偏低，公众互动性弱；宣传痕迹浓重，深度报道匮乏；普及性和专业性报道的矛盾。今后应该以下几方面改进：加强与读者的良性互动，调和新闻与宣传的关系；提升记者专业素养，加强策划与日常报道；加强新媒体的使用，创建知识产权文化。
[Abstract]:With the development of science and technology, in order to better protect the interests of intellectual property owners, the intellectual property system emerges as the times require and continues to improve. After China's entry into WTO, the protection of intellectual property rights has been paid more and more attention, and the report on intellectual property protection has become the focus of domestic paper media. The study of intellectual property protection report in China is helpful to improve it and give full play to the function of disseminating knowledge, explaining and educating the report of intellectual property protection, as well as the function of guiding public opinion. This paper takes the three different orientations of People's Daily, China Science News and China intellectual property News as the research objects, and takes the report samples from 2008 to 2012, from the total amount of reports, the object of report and the source of the report. This paper analyzes the content characteristics of intellectual property protection reports from the aspects of reporting genre and reporting tendency: the theme of the report attaches importance to the guidance of public opinion, the subject matter of the report is extensive and diverse, and there is no shortage of reports on major events. With the rapid development of intellectual property protection reports, it has gone through three stages: the birth period under the market economy, the development period after China's entry into WTO, and the prosperous period of the implementation of the strategic outline. In the first stage, China has just entered the market economy from a planned economy, with less reports and more reports on national policies and regulations. In the second stage, the reporting form is single, most of which revolve around the macro development of China's economy and enterprises after China's entry into WTO. In the third stage, the reports began to show diversification, the forms of reports were diverse, and the in-depth reports increased. With the accumulation of experience in news reports for many years, Chinese newspaper media writers have gradually formed a set of unique reporting techniques in line with China's national conditions in intellectual property protection reports. 1, in-depth anti-counterfeiting at the first scene in interviews. Strive to get the most, the most comprehensive information, and then write fascinating reports; 2, in the professional intellectual property protection report, to the parties, experts, industry insiders and other comprehensive interviews, and the integration of a number of opinions; 3. Using the form of character interview to interpret intellectual property professional knowledge and information, dialogue and interview experts, refine the content in line with the theme. 4, the expression of the report is accurate, the narration is intuitionistic and concrete, and the lyricism is less. 5, the reporting language is calm and constantly updated; 6. the reporting mode is flexible, and the objective data, combined reporting methods, charts and comics are used more often, which not only presents the information completely, but also increases the interest and accuracy of the report. Although some progress has been made in the report on intellectual property protection in China, there are still many shortcomings: low attention and weak public interaction; heavy propaganda marks and lack of in-depth reports; and the contradiction between popular and professional reports. In the future, the following aspects should be improved: strengthening the benign interaction with readers, reconciling the relationship between news and propaganda; improving the professional literacy of journalists, strengthening planning and daily reporting; strengthening the use of new media and creating intellectual property culture.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G212
[Abstract]:With the development of science and technology, in order to better protect the interests of intellectual property owners, the intellectual property system emerges as the times require and continues to improve. After China's entry into WTO, the protection of intellectual property rights has been paid more and more attention, and the report on intellectual property protection has become the focus of domestic paper media. The study of intellectual property protection report in China is helpful to improve it and give full play to the function of disseminating knowledge, explaining and educating the report of intellectual property protection, as well as the function of guiding public opinion. This paper takes the three different orientations of People's Daily, China Science News and China intellectual property News as the research objects, and takes the report samples from 2008 to 2012, from the total amount of reports, the object of report and the source of the report. This paper analyzes the content characteristics of intellectual property protection reports from the aspects of reporting genre and reporting tendency: the theme of the report attaches importance to the guidance of public opinion, the subject matter of the report is extensive and diverse, and there is no shortage of reports on major events. With the rapid development of intellectual property protection reports, it has gone through three stages: the birth period under the market economy, the development period after China's entry into WTO, and the prosperous period of the implementation of the strategic outline. In the first stage, China has just entered the market economy from a planned economy, with less reports and more reports on national policies and regulations. In the second stage, the reporting form is single, most of which revolve around the macro development of China's economy and enterprises after China's entry into WTO. In the third stage, the reports began to show diversification, the forms of reports were diverse, and the in-depth reports increased. With the accumulation of experience in news reports for many years, Chinese newspaper media writers have gradually formed a set of unique reporting techniques in line with China's national conditions in intellectual property protection reports. 1, in-depth anti-counterfeiting at the first scene in interviews. Strive to get the most, the most comprehensive information, and then write fascinating reports; 2, in the professional intellectual property protection report, to the parties, experts, industry insiders and other comprehensive interviews, and the integration of a number of opinions; 3. Using the form of character interview to interpret intellectual property professional knowledge and information, dialogue and interview experts, refine the content in line with the theme. 4, the expression of the report is accurate, the narration is intuitionistic and concrete, and the lyricism is less. 5, the reporting language is calm and constantly updated; 6. the reporting mode is flexible, and the objective data, combined reporting methods, charts and comics are used more often, which not only presents the information completely, but also increases the interest and accuracy of the report. Although some progress has been made in the report on intellectual property protection in China, there are still many shortcomings: low attention and weak public interaction; heavy propaganda marks and lack of in-depth reports; and the contradiction between popular and professional reports. In the future, the following aspects should be improved: strengthening the benign interaction with readers, reconciling the relationship between news and propaganda; improving the professional literacy of journalists, strengthening planning and daily reporting; strengthening the use of new media and creating intellectual property culture.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G212
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