F公司的竞争战略研究
发布时间：2019-07-02 13:30
【摘要】：新中国的成立，工业产业化的不断深入，我国的科学技术发展也有了长足的发展，中国的OEM生产方式经过这长达30多年的发展，也逐渐开始走向成熟。中国现代化经济的崛起，让一批生产制造企业摆脱了旧有的生产制造附加值不高、价格便宜产品的劳动密集型的企业形象，开始向价值链更高一级的方向转移，其中有些企业甚至已经带着自有品牌和自己的产品进军国际市场，并且斩获不菲。和20世纪的台湾、日本、韩国的发展经历相似，目前中国的代工企业正处于企业转型发展时期，很多企业正在积极寻找办法促进产品出口，期望能够走出国门，特别是在微电子、汽车等领域，我国相当一部分企业己成为国际市场的有力角逐者。比如说海尔，中兴，华为等。但是情况也不是很乐观，毕竟大企业只是少数，对于我们中国这地广人多的国家来说，我们国家有很多的代工企业还是存在缺乏核心竞争优势，利润及其微薄，没有自主知识产权的问题，缺乏核心技术，往往陷入受制于外资委托方的困境，缺乏企业的持续发展能力。怎么样来解决这一问题呢，只有认清自己，认证的剖析自己，看到自己的所处的内部外部环境，看到自己发展的优劣势力，找出一条适合自身企业发展的清晰思路，认真彻底的实施，才有可能走出困境，迎来企业未来发展的春天。F公司是一家非常典型的OEM企业，这是一家专业从事电脑、通讯、消费电子、汽车零组件、通路等新兴科技含量产业的高科技企业。 本文以F公司为例，从这样三个方面进行研究，一是针对目前我国目前OEM企业的发展特征进行分析；二是通过F公司分析OEM企业，用SWOT方法对F公司进行实证研究；三是在研究F公司的发展战略之后，怎样找到其他OEM企业的发展途径，为其他企业的发展提供一点有用要素。首先，，本论文从经济大环境入手，对我国OEM企业所处背景做综合性分析，明确了OEM企业发展的必需性。其次，对影响F公司战略决策的外部因素进行分析，其中包括企业外部环境以及内部条件，前者是指与F公司发展战略相关的微观和宏观环境因素，后者包括F公司内部的优势与劣势，它是F公司实施战略的内在决定因素。F公司作为这样一个特殊的企业，他的成功或许复制，但是，对于正在走OEM道路上的中国企业，是很有必要去分析并研究F公司的，研究他们做为自身企业的发展战略。 本文选择有别于大多数只针对于行业老大进行选题的研究，将大多数人并不是很清楚地一种制造业模式EMS展现在人们面前，回顾其在成长历程中所经历的成功与挫折，分析现阶段问题背后产生的本质原因，试图经过分析为企业制定适合发展的道路,本文并没有选择本土企业做为切入点，有别于其它相关类似文献只研究本土企业只分析本土企业的局限性，在日益全球化的竞争中,本文挑选外资企业作为切入点，更具有行业代表性,更能为本土企业走向全球化带来更多的启发。本文试图通过对代工企业的分析在前人的基础上更明确代工企业未来的发展方向，试图为本土电子产业的发展提供一些发展策略！
[Abstract]:The establishment of the new China and the deepening of industrial industrialization have made great progress in the development of science and technology in China. The rise of China's modern economy has allowed a group of manufacturing enterprises to get rid of the old production and manufacture the labor-intensive enterprise image with low added value and low price, and start to shift to the higher level of the value chain, Some of these companies have even entered the international market with their own brand and their own products, and are not expensive. The development experience of Taiwan, Japan and Korea in the 20th century is similar. At present, Chinese representative enterprises are in the period of enterprise transformation and development. Many enterprises are actively looking for ways to promote the export of products, and it is expected to be able to walk out of the national gate, especially in the fields of microelectronics, automobiles and the like. A considerable part of our country has become a strong player in the international market. Such as Haier, ZTE, Huawei and so on. But the situation is not very optimistic, after all, the big enterprise is only a few, for the vast majority of the country in China, many of our country have a lot of foundry enterprises or there is a lack of core competitive advantage, profit and its meager, there is no problem of independent intellectual property right, the lack of core technology, It is often caught in the dilemma of the client of the foreign capital, and lacks the continuous development ability of the enterprise. How to solve this problem, only to recognize oneself, to analyze oneself, to see oneself in the internal external environment, to see the good and bad influence of oneself development, to find a clear idea suitable for the development of its own enterprise, to carry out the thorough and thorough implementation, it is possible to get out of the predicament, To usher in the spring of the enterprise's future development. F is a very typical OEM enterprise, which is a high-tech enterprise that is specialized in computer, communication, consumer electronics, automotive zero components and access. This paper, taking the F Company as an example, studies the development characteristics of the current OEM enterprises in our country. The second is to analyze the OEM enterprises by the F Company, and to carry out the empirical research on the F companies by using the SWOT method, and the third is to study the development strategy of the F Company. After that, how to find the other OEM business development approach, provide a little useful to the development of other enterprises First of all, this paper starts with the economic environment, and makes a comprehensive analysis of the background of the OEM enterprises in China, and defines the necessity of the development of the OEM enterprises. . Secondly, the external factors that influence the strategic decision of the F Company are analyzed, including the external environment of the enterprise and the internal conditions, the former refers to the micro and macro environmental factors related to the development strategy of the F Company, which includes the advantage and the inferior in the F company. Potential, it is the inner decision of the F Company's implementation strategy As a special enterprise, the company's success may be duplicated, but for Chinese companies that are on the way to the OEM road, it is necessary to analyze and study the F companies to study the development war they do for their own businesses The choice of this article is different from most of the research that focuses on the industry's boss, and most of the people are not clearly a manufacturing mode, EMS, in front of the people, looking back on their success in the course of their growth On the basis of the setback and the analysis of the intrinsic reason behind the present problems, this paper attempts to make the way for the enterprise to make a suitable development. This paper does not select the local enterprise as the entry point, and it is different from other relevant similar documents to study the local enterprises only The limitation, in the increasingly globalized competition, the article chooses the foreign-capital enterprise as the entry point, more has the representative of the industry, more can bring more to the local enterprise to the globalization bring more This paper tries to provide some development for the development of the local electronic industry by analyzing the future development direction of the OEM enterprises by the analysis of the OEM enterprises.
【学位授予单位】：上海外国语大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272;F276.44
本文编号：2508972
[Abstract]:The establishment of the new China and the deepening of industrial industrialization have made great progress in the development of science and technology in China. The rise of China's modern economy has allowed a group of manufacturing enterprises to get rid of the old production and manufacture the labor-intensive enterprise image with low added value and low price, and start to shift to the higher level of the value chain, Some of these companies have even entered the international market with their own brand and their own products, and are not expensive. The development experience of Taiwan, Japan and Korea in the 20th century is similar. At present, Chinese representative enterprises are in the period of enterprise transformation and development. Many enterprises are actively looking for ways to promote the export of products, and it is expected to be able to walk out of the national gate, especially in the fields of microelectronics, automobiles and the like. A considerable part of our country has become a strong player in the international market. Such as Haier, ZTE, Huawei and so on. But the situation is not very optimistic, after all, the big enterprise is only a few, for the vast majority of the country in China, many of our country have a lot of foundry enterprises or there is a lack of core competitive advantage, profit and its meager, there is no problem of independent intellectual property right, the lack of core technology, It is often caught in the dilemma of the client of the foreign capital, and lacks the continuous development ability of the enterprise. How to solve this problem, only to recognize oneself, to analyze oneself, to see oneself in the internal external environment, to see the good and bad influence of oneself development, to find a clear idea suitable for the development of its own enterprise, to carry out the thorough and thorough implementation, it is possible to get out of the predicament, To usher in the spring of the enterprise's future development. F is a very typical OEM enterprise, which is a high-tech enterprise that is specialized in computer, communication, consumer electronics, automotive zero components and access. This paper, taking the F Company as an example, studies the development characteristics of the current OEM enterprises in our country. The second is to analyze the OEM enterprises by the F Company, and to carry out the empirical research on the F companies by using the SWOT method, and the third is to study the development strategy of the F Company. After that, how to find the other OEM business development approach, provide a little useful to the development of other enterprises First of all, this paper starts with the economic environment, and makes a comprehensive analysis of the background of the OEM enterprises in China, and defines the necessity of the development of the OEM enterprises. . Secondly, the external factors that influence the strategic decision of the F Company are analyzed, including the external environment of the enterprise and the internal conditions, the former refers to the micro and macro environmental factors related to the development strategy of the F Company, which includes the advantage and the inferior in the F company. Potential, it is the inner decision of the F Company's implementation strategy As a special enterprise, the company's success may be duplicated, but for Chinese companies that are on the way to the OEM road, it is necessary to analyze and study the F companies to study the development war they do for their own businesses The choice of this article is different from most of the research that focuses on the industry's boss, and most of the people are not clearly a manufacturing mode, EMS, in front of the people, looking back on their success in the course of their growth On the basis of the setback and the analysis of the intrinsic reason behind the present problems, this paper attempts to make the way for the enterprise to make a suitable development. This paper does not select the local enterprise as the entry point, and it is different from other relevant similar documents to study the local enterprises only The limitation, in the increasingly globalized competition, the article chooses the foreign-capital enterprise as the entry point, more has the representative of the industry, more can bring more to the local enterprise to the globalization bring more This paper tries to provide some development for the development of the local electronic industry by analyzing the future development direction of the OEM enterprises by the analysis of the OEM enterprises.
【学位授予单位】：上海外国语大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272;F276.44
【参考文献】
相关期刊论文 前1条
1 占永红;;电子制造企业潜在进入者预警体系的探讨[J];现代商贸工业;2007年12期
本文编号：2508972
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