电视节目名称的法律保护

发布时间：2019-07-09 08:15

【摘要】：对于节目名称,因为其影响范围的广泛和商业价值的扩大化,使得社会对于该项名称权利进行广泛关注。在我国立法层,节目名称的商品化的权利,没有得到认可,现行的著作权法等相关法律也不能对节目名称的相关权利进行有效的保障,至今,对于与此相关的争议,难以得到解决。本文从商标法等角度阐述当前存在的诸多问题,综合现如今的法治现实情况和和对节目名称的保护模式的相关建议,更好的解决与节目名称存在的相关冲突,更好的对节目名称进行保护。首先在相关理论基础上,阐述了电视节目名称法律保护的必要性,包括有利于创新型社会的构建、降低电视行业的投资风险、激发电视节目制作者的创造热情等方面。论文分析了电视节目名称法律保护的法律关系,明确了电视节目名称法律保护的内容、主体与客体等。其次分析了电视节目名称法律保护的现状与问题。我国现行法律中并没有关于电视节目名称的法律保护的明文规定,对于电视节目名称的法律保护也都是围绕着商标法、著作权法和反不正当竞争法等知识产权领域法律开展的。在电视节目名称法律保护的问题分析上,论文提出了电视节目名称商标化的问题与弊端,电视节目名称与著作权的权利差异,反不正当竞争法保护电视节目名称的局限等问题。最后提出完善建议。首先,在立法中,对于节目名称,应赋予其商品化权,并把该项商品化权利限定在特定的范围内;其次,对于节目名称的保护,包含驰名节目的保护;最后,在本文中,提出构架节目名称保护的横向和纵向体系。本文通过研究对节目名称的法律保护,提出节目名称权利的出路和保护模式,以求促成对其进行深入研究,并期许能够对权利人进行一定的帮助。
[Abstract]:For the program name, because of its wide range of influence and the expansion of commercial value, the society pays more and more attention to the name right. In the legislative level of our country, the right to commercialize the program name has not been recognized, and the current copyright law and other relevant laws can not effectively protect the related rights of the program name. Up to now, it is difficult to solve the related disputes. This paper expounds many existing problems from the perspective of trademark law, synthesizes the current reality of the rule of law and the relevant suggestions on the protection mode of the program name, better solves the related conflicts with the program name, and better protects the program name. First of all, on the basis of the relevant theories, this paper expounds the necessity of legal protection of TV program names, including the aspects of conducive to the construction of innovative society, reducing the investment risk of television industry, stimulating the creative enthusiasm of TV program producers, and so on. This paper analyzes the legal relationship of the legal protection of the name of the TV program, and clarifies the content, subject and object of the legal protection of the name of the TV program. Secondly, it analyzes the present situation and problems of the legal protection of TV program names. There are no explicit provisions on the legal protection of TV program names in the current laws of our country, and the legal protection of TV program names is also carried out around trademark law, copyright law and anti-unfair competition law in the field of intellectual property rights. On the analysis of the legal protection of the name of the TV program, this paper puts forward the problems and disadvantages of the trademark of the name of the TV program, the difference of the rights between the name of the TV program and the copyright, and the limitation of protecting the name of the TV program by the anti-unfair competition law. Finally, some suggestions are put forward for improvement. First of all, in the legislation, the program name should be given the right of commercialization, and the commercialization right should be limited to a specific range; secondly, the protection of the program name includes the protection of well-known programs; finally, in this paper, the horizontal and vertical systems of program name protection should be constructed. Through the study of the legal protection of the program name, this paper puts forward the way out and the protection mode of the program name right, in order to promote the in-depth study of the program name right, and hope that it can be of some help to the obligee.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D923.43

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