新形势下服饰品牌创新的关键点分析

发布时间：2017-12-28 00:29

本文关键词：新形势下服饰品牌创新的关键点分析　出处：《毛纺科技》2017年03期 　论文类型：期刊论文

【摘要】：透视新形势下中国品牌的困境,对服饰新产品的设计环境不佳、服饰产品库存量逐年增长、服装行业大量关店现象仍在持续、产品老化跟不上消费者时尚步伐等问题进行综述,结合当前中国社会经济的商业模式、投资方式、消费观念的变化情况,发现服饰产品消费主体趋向年轻化,提出了服装企业开发产品的关键点要贴近消费者的审美需求、个性需求、体验需求,给用户一个消费理由,增强产品的流行爆点和新潮卖点,促进中国服饰品牌设计创新的融合,助力企业的创新能力,结合消费趋向,全力推动中国服饰品牌创新发展。
[Abstract]:The plight of Chinese Brand Perspective under the new situation, summarizes the design environment of the poor, clothing apparel products inventory of new products increased year by year, the apparel industry a large number of closed shop phenomenon continues, aging products consumers can not keep up the pace of fashion and other issues, combined with changes in the business model, the way of investment, the current consumption concept of social and economic Chinese the main consumer of apparel products, found the trend of younger, proposed the aesthetic demand and key points of product development of garment enterprises to be closer to the consumer demand, experience demand, give users a reason to enhance the product consumption, popular burst point and trendy selling point, promote the integration of design innovation China clothing brand, boosting the innovation ability of enterprises, with consumption trends, to promote the innovation and development of Chinese clothing brand.
【作者单位】：河南工程学院服装学院;
【分类号】：F426.86;F273.2
【正文快照】： 近年来,中国服饰行业呈现新的发展趋势,数字化、网络化、智能化技术逐步得到广泛应用。协同生产、远程监测、云端定制等技术将用户需求充分体现在产品的设计、生产和服务的各个环节,形成全新的产品开发和销售模式,包括开发新的市场、改变产品结构、创新产品风格与营销渠道等。

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