博大建设公司的战略变革研究

发布时间：2018-01-05 03:04

本文关键词：博大建设公司的战略变革研究　出处：《首都经济贸易大学》2017年硕士论文　论文类型：学位论文

【摘要】：自改革开放以来,随着中国经济的快速发展,建筑业一直保持年增长率20%~30%的高速增长,但是,随着中国经济增速的放缓,建筑业的增速从2011年开始持续下滑。由于资源的限制、低碳经济压力和劳动力优势的逐渐消失,加之大数据时代的来临,建筑业将进入新的历史发展阶段。这要求建筑业企业能够充分认清当下的形势,转变思维,积极应对,探索新的发展模式。本课题以博大建设公司为研究对象,该公司为一家国有区属建筑施工企业,主要从事建筑施工总承包,因其独特的区位优势和独具特色的团队理念加上强大技术能力,获得的这个领域和本地市场的认同,公司的业务空间和数量也都有了迅猛的发展,在与本地同行业的竞争中发展势头良好,也有了实力能与业内其他大型公司一较高下。但随着竞争的日益激烈以及同行经营策略的不断改进,这个公司的劣势也逐渐突出,这时博大建设公司的整体能力与其他公司相比也就有了颓势,公司的发展遇到了瓶颈,加之国内建筑行业整体形势不太乐观,怎样顺应趋势、改变现状,争取更快更好的发展是公司目前的首要难题。本课题通过对博大建设公司进行综合调查研究,找到了博大建设公司在目前大经济环境下的长板和短处,同时也为公司明确了前景和困难之处所在,并通过SWOT分析工具对其未来的战略做出了深入的探寻,为博大建设公司面对当前的局面应该采取的措施和进行的变革阐述了我自己的见解,有助于博大建设公司跟着市场改革的步伐,获取得健康的发展,强化竞争优势,塑造文化内涵,并在业界中持续保持领先地位。
[Abstract]:Since the reform and opening up, with the rapid development of China's economy, the construction industry has maintained an annual growth rate of 20% or 30%, but with the slowdown of China's economic growth. The growth rate of the construction industry has been declining since 2011. Due to resource constraints, the pressure on the low-carbon economy and the labor advantage have gradually disappeared, coupled with the advent of the big data era. Construction industry will enter a new stage of historical development, which requires construction enterprises to fully recognize the current situation, change their thinking, actively respond to, and explore a new development model. The company is a state-owned construction enterprise, mainly engaged in the construction of general contracting, because of its unique location advantages and unique team concept plus strong technical capabilities. With the recognition of this field and the local market, the business space and quantity of the company have also developed rapidly, and the development momentum is good in the competition with the local industry. It also has the strength to compete with other large companies in the industry, but with the increasing competition and the continuous improvement of the peer management strategy, the disadvantages of the company are becoming more and more prominent. At this time, compared with other companies, the overall capacity of BDA Construction Company has also declined, the development of the company has encountered bottlenecks, coupled with the overall situation of the domestic construction industry is not very optimistic, how to adapt to the trend, change the status quo. To strive for faster and better development is the company's current primary difficult problem. This topic through comprehensive investigation and research on the construction company to find the company in the current large economic environment in the long board and shortcomings. At the same time, it clarifies the prospects and difficulties for the company, and through the SWOT analysis tools to make a deep exploration of its future strategy. In order to face the current situation, the paper expounds my own views on the measures and changes that should be taken in the face of the current situation, which is helpful for the construction company to follow the pace of market reform and obtain a healthy development. Strengthen competitive advantage, shape cultural connotation, and continue to maintain a leading position in the industry.
【学位授予单位】：首都经济贸易大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.92;F272

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