蜀绣产业发展现状分析及对策建议

发布时间：2018-01-07 15:00

本文关键词：蜀绣产业发展现状分析及对策建议　出处：《丝绸》2017年10期 　论文类型：期刊论文

【摘要】：通过对蜀绣企业和市场的调研,全面分析了蜀绣市场竞争力、品牌影响力、产品结构、人才队伍、标准体系、市场认知度等核心要素的现状和存在的问题。在借鉴苏绣、湘绣发展成功经验的基础上,结合四川特色,提出了未来蜀绣产业发展的对策建议,包括进一步完善制定蜀绣产业发展专项规划,建立完善的蜀绣产品标准体系,加强人才队伍培训,着力强化品牌引领,创新传承蜀绣文化,完善政策支持,加强监管保护等,以期为传统蜀绣产业的振兴和发展做出贡献。
[Abstract]:Through the investigation of Shu embroidery enterprises and markets, this paper comprehensively analyzes the market competitiveness, brand influence, product structure, talent team and standard system of Shu embroidery. On the basis of the successful experience of Suzhou embroidery and Hunan embroidery, combined with the characteristics of Sichuan, this paper puts forward the countermeasures and suggestions for the future development of Sichuan embroidery industry. Including the further improvement of the development of Shu embroidery industry development plan, the establishment of a perfect Shu embroidery product standard system, strengthen the training of personnel, focus on brand leadership, innovation and inheritance of Shu embroidery culture, improve policy support. Strengthen supervision and protection, hoping to contribute to the revitalization and development of traditional Shu embroidery industry.
【作者单位】：四川省纤维检验局;四川大学轻纺与食品学院;
【基金】：四川省纤维检验局科技计划项目(16SCXJ005)
【分类号】：F426.81;TS935.14
【正文快照】： 蜀绣又名“川绣”,因出产于蜀地而得名。它是中国最古老的绣种之一,距今有2 000多年的历史。关于蜀绣最早的记载见于西汉《蜀都赋》,扬雄用“挥锦布绣”来描绘芳华辉映、光彩流布的蜀国景象,不仅表明当时的刺绣工艺已相当成熟,也显示出其时蜀绣的艺术美感已深入人心;西晋常璩

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