GH电力院发展战略研究

发布时间：2018-01-11 20:28

本文关键词：GH电力院发展战略研究　出处：《北京交通大学》2017年硕士论文　论文类型：学位论文

【摘要】：战略是决定企业经营活动成败的关键因素。当前,世界和我国经济发展格局面临深度调整,企业外部发展形势更加复杂多变,对优化企业治理结构和治理模式、建设现代化企业提出了更高的要求。在管理学中,拥有适应企业发展需求的企业战略是现代化企业的一个重要特征。如何建立科学、合理、清晰的发展战略以引领企业健康快速发展,是现代企业发展过程中需要研究解决的一个重要课题。本文作者所供职的GH电力设计院是一家历史悠久的电力设计企业,在电力行业中享有很高的声誉。但是近年来,随着我国经济“新常态”的持续发酵,电力市场日趋饱和,企业面临的外部发展环境日益严峻,而且在发展中经历了整体划转、二次创业、集团重组等重大变革,对企业的可持续发展造成了较大的影响。原有的企业战略规划已经严重不适应企业新的发展需求,对研究、制定GH电力设计院新的企业发展战略提出了迫切需求。本文综合运用采用SWOT分析、IFE矩阵、EFE矩阵、QSPM矩阵、波特五种竞争力分析模型等分析方法,采用问卷调查、人员访谈等数据收集手段,对GH电力设计院当前面临的内外部形势进行了深入调查、研究和分析。在此基础上,结合企业实际和上级单位对企业提出的发展要求,确定了“两型两化、国际知名”的企业发展战略,提出了建设科技型、创新型企业,走差异化、国际化发展道路,统筹协调推进四大业务板块、七大业务领域发展,不断培育新的业务增长点,建设国际知名工程咨询公司的企业总体发展战略。并以支撑企业总体发展战略为出发点,结合业务发展实际,细化形成了核电、火电、电网、新能源四大业务板块发展战略和创新驱动、市场开发、国际化、管理提升、信息化、人才发展、企业文化、品牌建设等职能战略,在研究深化GH电力设计院的发展战略方面完成了一次有益的实践探索。通过研究,丰富案例,对于与本企业有相似背景和问题的企业具有一定的借鉴作用,对于技术型企业尤其是电力设计企业的战略研究实践具有借鉴作用。
[Abstract]:Strategy is the key factor to determine the success or failure of business activities. At present, the world and China's economic development pattern is facing deep adjustment, and the external development situation of enterprises is more complex and changeable, which will optimize the corporate governance structure and governance model. The construction of modern enterprises has put forward higher requirements. In management, it is an important feature of modern enterprises to have an enterprise strategy to meet the needs of the development of enterprises. How to establish a scientific and reasonable. Clear development strategy to lead the healthy and rapid development of enterprises. GH Electric Power Design Institute, which the author works for, is a power design enterprise with a long history. In recent years, with the continuous fermentation of the "new normal" of China's economy, the electricity market is becoming increasingly saturated, and the external development environment facing enterprises is becoming increasingly severe. And in the development has experienced the overall transformation, the second venture, the group reorganization and other major changes. The original enterprise strategic planning has been seriously unable to adapt to the new development needs of enterprises. It is urgent to formulate a new enterprise development strategy for GH Electric Power Design Institute. In this paper, SWOT analysis is used to analyze the SWOT matrix and QSPM matrix. Porter five competitive analysis models and other analysis methods, using questionnaires, personnel interviews and other data collection means, the GH Electric Power Design Institute is facing the current internal and external situation in-depth investigation. Research and analysis. On this basis, combined with the actual enterprise and the higher level of the development of the enterprise requirements, determined the "two types of two, international well-known" enterprise development strategy, put forward the construction of science and technology type. Innovative enterprises, take the road of differentiation, international development, overall and coordinated promotion of the four business sectors, seven business areas of development, constantly cultivate new business growth points. Construction of international well-known engineering consulting companies overall development strategy. And to support the overall development strategy of enterprises as a starting point, combined with the actual business development, the formation of nuclear power, thermal power, power grid. New Energy four major business development strategy and innovation drive, market development, internationalization, management promotion, information, talent development, corporate culture, brand building and other functional strategies. In the study of deepening the development strategy of GH Electric Power Design Institute has completed a beneficial practical exploration. Through the study, rich cases, for the enterprises with similar background and problems with this enterprise has a certain reference role. It can be used for reference to the strategic research practice of technical enterprises, especially electric power design enterprises.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.61;F272

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