考虑新鲜折损水平的奶制品双渠道供应链协调研究

发布时间：2018-01-17 18:10

本文关键词：考虑新鲜折损水平的奶制品双渠道供应链协调研究　出处：《华中师范大学学报(自然科学版)》2017年03期 　论文类型：期刊论文

【摘要】：为研究奶制品新鲜折损水平影响的双渠道供应链协调问题,采用了Stackelberg博弈方法,分析了奶制品生产商和零售商分别在分散决策和集中决策两种情况下,线上和线下两种销售渠道的最优定价和最优利润,再利用收益共享契约来实现双渠道供应链的优化协调.算例分析结果表明:在新鲜折损水平较低情况下,集中模式和分散模式的供应链总利润相差很大,新鲜折损度较高的情况下两种模式的利润相差较小且趋近相等;同时验证了收益共享契约对解决考虑新鲜折损水平的奶制品双渠道供应链协调问题的有效性,该契约在实际生活中具有可推广性.
[Abstract]:In order to study the double channel supply chain coordination problem of the fresh loss level of dairy products, the Stackelberg game method was adopted. This paper analyzes the optimal pricing and profit of dairy producers and retailers in the case of decentralized decision and centralized decision, both online and offline. The results show that the total profit of the supply chain in centralized mode and decentralized mode is very different under the condition of low fresh loss level by using the revenue-sharing contract to realize the optimization and coordination of the two-channel supply chain. The profit difference between the two models is smaller and closer to the same when the fresh loss degree is higher; At the same time, it verifies the effectiveness of the revenue-sharing contract in solving the coordination problem of double-channel supply chain with fresh discount level. The contract is extensible in real life.
【作者单位】：上海海事大学物流研究中心;
【基金】：国家社会科学基金项目(15BGL084) 上海市科委科研计划项目(14DZ2280200);上海市科委重大科技攻关项目(15dz1100900)
【分类号】：F274;F426.82
【正文快照】： 随着生活质量的提高,顾客也更加注重乳制品的“新鲜水平”.新鲜液态奶中富含蛋白质,脂肪等物质,极易受温度、时间等影响,导致奶制品口感风味和营养价值的降低.一般情况下液态奶制品要求在5~25℃下保存,在此温度条件下奶制品都有一定的保质期.如巴氏杀菌奶的保鲜期在低温下保存

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