烟台LP公司发展战略研究

发布时间：2018-01-17 21:06

本文关键词：烟台LP公司发展战略研究　出处：《吉林大学》2017年硕士论文　论文类型：学位论文

【摘要】：中国经济在经历过30多年将近10%的增长之后进入“新常态”。当前进行的供给侧结构性改革就是对经济结构、动力结构、经济增长方式等三大结构进行调整。而对于传统的电力行业,也面临着新的发展形势和挑战,电力行业十三五规划纲要提出:加快电力行业放开,限制火电、大力发展新能源,发展绿色环保产业,增强环保技术,严格环保执法。在此大背景下,许多传统行业,特别是为火电厂配套和提供服务的企业迎来了非常艰难的时期:市场低迷、成本攀升、没有核心技术。据东方财富Choice数据显示:2016年前三季度,上市公司中与此相关的机械设备板块,营业收入和利润同比均出现-1.56%和-24.1%的下滑。据相关资料显示,有机构对400余家大中型国企的战略管理进行了调查,结果显示仅仅2%的企业制定了完善的发展战略。所以,除了经济大环境的影响外,企业自身的战略规划的缺失或者战略管理水平的低下也是重要原因。本文以一家国有控股新三板上市的高新技术企业“烟台LP公司”为研究对象,在深入研究公司的发展历程和战略管理状况以及当前企业战略管理发展趋势的基础上,为其提出一套符合当前公司发展阶段、切实可以的战略方案。本文从烟台LP公司的内外环境分析、行业环境分析、内部环境分析入手,在企业使命、发展目标、发展战略、战略实施等方面为烟台LP公司提出战略管理的解决方案。通过对烟台LP公司发展战略的研究和实施,不仅促进了烟台LP公司的企业发展并提高了企业的战略管理水平,也丰富了战略管理研究在国有控股创业板上市公司的运用案例。并且,该研究也为同类型企业的战略管理提供了参考和借鉴。
[Abstract]:After more than 30 years of nearly 10% years of growth, China's economy has entered into a "new normal". The current supply-side structural reform is to the economic structure, power structure. Economic growth mode and other three major structural adjustment. For the traditional power industry, but also facing a new development situation and challenges, the 13th Five-Year Plan for the electric power industry proposed: speed up the opening up of the power industry, limit thermal power. Vigorously develop new energy, develop green environmental protection industry, enhance environmental protection technology, strict environmental law enforcement. In this context, many traditional industries. Especially for the thermal power plants to support and provide services to the enterprises ushered in a very difficult period: the market downturn, rising costs. There is no core technology. In the first three quarters of 2016, the machinery and equipment sector of listed companies was associated with this, according to Choice. Operating income and profits both fell by -1.56 percent and -24.1percent from the same period last year. According to relevant data, some organizations conducted surveys on the strategic management of more than 400 large and medium-sized state-owned enterprises. The results show that only 2% of the enterprises have formulated a sound development strategy. Therefore, in addition to the impact of the economic environment. The lack of strategic planning or the low level of strategic management is also an important reason. This paper takes Yantai LP Company, a new high-tech enterprise listed on the new third board of state-owned holding, as the research object. On the basis of in-depth study of the development history and strategic management situation of the company and the development trend of the current enterprise strategic management, the author puts forward a set of companies in line with the current development stage of the company. This article from the Yantai LP company's internal and external environment analysis, the industry environment analysis, the internal environment analysis, in the enterprise mission, the development goal, the development strategy. Strategic implementation and other aspects for Yantai LP company strategic management solutions. Through the Yantai LP company development strategy research and implementation. Not only promote the development of Yantai LP company and improve the level of strategic management, but also enrich the use of strategic management research in state-owned gem listed companies. And. This study also provides a reference for the strategic management of the same type of enterprises.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.61;F272

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