基于AHP的乳制品信任危机分析

发布时间：2018-01-17 21:14

本文关键词：基于AHP的乳制品信任危机分析　出处：《黑龙江畜牧兽医》2017年12期 　论文类型：期刊论文

【摘要】：笔者利用乳制品市场消费者的调查数据,运用层次分析法(AHP)对乳制品市场信任危机产生的原因进行了分析。结果表明:违规添加食品添加剂,主管部门职责不明、监管不利,生产加工环节出现纰漏,过期假冒奶品以次充好是消费者信任危机产生的主要原因。基于此,提出了加强乳制品安全诚信体系建设,建立乳业第三方检测机构,推行产销一体化,加强乳品行业的监督管理工作,增加政府对乳制品的补贴政策,与消费者全方位沟通,重拾消费者信任等建议。
[Abstract]:The author analyzed the causes of the trust crisis in dairy products market by using the survey data of consumers in dairy products market and Analytic hierarchy process (AHP). The results showed that food additives were added illegally. The main reason for the crisis of consumer trust is that the responsibility of the competent department is unclear, the supervision is unfavorable, the production and processing links are flawed, and the expired counterfeit milk products are taken as the main reason for the crisis of consumer trust. This paper proposes to strengthen the construction of dairy products safety and credit system, to establish the third party testing organization of dairy industry, to promote the integration of production and marketing, to strengthen the supervision and management of dairy industry, and to increase the subsidy policy of the government to dairy products. To communicate with consumers in all directions, to regain consumer trust and other suggestions.
【作者单位】：吉林农业大学;
【基金】：吉林省科技发展计划项目(20140418046FG) 吉林省教育厅“十二五”社科研究项目(吉教科文合字[2014]第36号)
【分类号】：F203;F426.82
【正文快照】： 近年来,我国乳业发展十分迅速,需求量不断增加,乳制品在居民的日常生活中扮演了重要角色。如今,人们的饮食已离不开乳制品,纯牛奶、奶粉是我国乳业主要的加工品种,其产品多样化,市场竞争十分激烈。尽管乳业发展迅速,消费水平也在不断增长,可频繁发生的乳制品安全事件也让很多

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