消费者视角下的企业社会责任归因对医药企业形象的影响

发布时间：2018-03-16 12:34

本文选题：医药企业　切入点：企业社会责任　出处：《沈阳药科大学学报》2017年11期 　论文类型：期刊论文

【摘要】：目的从消费者对企业社会责任动机的归因着手,探讨消费者眼中不同动机的企业承担社会责任行为是否对企业形象存在影响。方法通过结构方程模型检验研究的模型及假设,讨论利他或利己归因对企业社会责任与企业形象关系的调节作用。结果企业社会责任与企业形象显著正相关,利他归因时,医药企业社会责任行为对企业形象有显著正向影响;利己归因时,企业社会责任行为与企业形象无显著关系。结论消费者对医药企业社会责任行为的利己动机判断会影响该行为对企业形象的影响。因此真诚地履行社会责任,客观传播企业善行将有助于提高医药企业形象。
[Abstract]:Objective to explore whether corporate social responsibility behavior with different motivations has an impact on corporate image from the perspective of consumers' attribution to corporate social responsibility motivation. Methods the models and hypotheses are tested by structural equation model. This paper discusses the regulating effect of altruistic or altruistic attribution on the relationship between corporate social responsibility and corporate image. Results Corporate social responsibility has a significant positive correlation with corporate image, while altruistic attribution, pharmaceutical corporate social responsibility behavior has a significant positive impact on corporate image. When attributed to self-interest, there is no significant relationship between corporate social responsibility behavior and corporate image. Conclusion the judgment of consumers' self-interest motivation to the social responsibility behavior of pharmaceutical enterprises will affect the influence of the behavior on the corporate image. Objective dissemination of good deeds of enterprises will help to improve the image of pharmaceutical enterprises.
【作者单位】：沈阳药科大学工商管理学院;吉林医药学院管理学院;沈阳药科大学社科部;
【基金】：2016辽宁省社会科学规划基金项目(L16BGL041) 2017吉林省教育厅“十三五”社会科学研究项目(JJKH20170425SK)
【分类号】：F270;F426.72

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