5年后,电动车会从“备胎”变为“正品”

发布时间：2018-03-23 23:19

  本文选题：郑刚　切入点：打破常规　出处：《商学院》2017年Z1期

【摘要】：传统汽车企业的"超级汽车"尝试,北汽新能源选择"内部孵化"的方式,让一批平均年龄30岁左右的年轻工程师理解年轻消费者的需求。"我们敢于打破常规,正向研发,全新设计,打造一个拥有纯正电动基因的品牌,实际上也是创造了中国第一个真正的新能源车品牌。"北汽新能源总经理郑刚对《商学院》记者说。北汽新能源正打造一个全新的高端品牌
[Abstract]:The traditional auto company's "Super car" trial, BAIC's new energy choice of "internal incubation", allows a group of young engineers with an average age of 30 or so to understand the needs of young consumers. "We dare to break the rules and are moving towards R & D," he said. Brand new design to create a brand with pure electric genes, In fact, it created the first real brand of new energy vehicles in China, "Zheng Gang, general manager of BAIC New Energy, told Business School." BAIC is building a brand new high-end brand.
【分类号】：F426.471
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本文编号：1655658