连锁经营与区域市场开发的结合点分析——非品牌茶叶的营销思路分析

发布时间：2018-03-24 15:39

  本文选题：连锁经营　切入点：区域市场开发　出处：《福建茶叶》2017年05期

【摘要】：随着经济全球化的不断发展,现代企业产品营销思想转变迅速,连锁经营与区域市场开发作为常见营销手段开始受到各界广泛关注。将两者结合可以有效使传统销售模式与现代经营理念相适应,是推动我国传统企业发展的必然选择。鉴于此,本文以非品牌茶叶的营销为例,首先对区域市场下连锁形式进行介绍,其次就非品牌茶叶连锁经营与区域市场开发结合优势展开分析,最后提出实施的有效路径,以期为我国非茶叶品牌的推广营销提供借鉴与参考。
[Abstract]:With the continuous development of economic globalization, the thought of product marketing in modern enterprises changes rapidly. As a common marketing means, chain operation and regional market development have attracted wide attention from all walks of life. Combining the two methods can effectively adapt the traditional sales model to the modern business philosophy. It is an inevitable choice to promote the development of traditional enterprises in China. In view of this, this paper, taking the marketing of non-brand tea as an example, first introduces the chain form under the regional market. Secondly, this paper analyzes the advantages of the combination of non-brand tea chain operation and regional market development, and finally puts forward the effective implementation path, in order to provide reference and reference for the promotion and marketing of non-brand tea brands in China.
【作者单位】： 黄河水利职业技术学院管理系;
【分类号】：F426.82;F274
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本文编号：1658941