长城汽车金融公司发展战略研究

发布时间：2018-04-19 14:29

本文选题：长城汽车金融公司 + 五力模型　；参考：《沈阳理工大学》2017年硕士论文

【摘要】：随着各种与汽车有关的金融产品的快速出现,汽车金融风险逐渐显现,汽车金融坏账不断出现。如何防范和控制汽车金融风险,成为保险公司、银行、金融机构共同面对的难题,因为缺乏汽车专业背景等原因,保险公司、银行、金融机构提供的车贷服务越来越不能满足消费者的需要,汽车金融公司应运而生。虽然我国汽车金融服务市场蕴藏着巨大的利润和发展空间,但是我国的汽车金融公司处于刚刚起步阶段,探索适合其发展公司发展战略、选择适时适路发展壮大之路是其当务之急。国外汽车金融服务已发展较为成熟,但由于我国的经济基础、汽车产业条件、金融资本体系、信用法律制度、消费环境等方面都与国外存在很大的差别和距离,因此中国的汽车金融公司需要自己探索应该如何发展、应当遵循什么样的规律发展,只有通过自我探索才能真正推动我国汽车销售市场的发展,逐渐完善我国汽车产业链条。本文介绍国内外有关公司发展战略的理论、汽车金融市场的发展和研究现状、汽车金融和汽车金融公司的定义,对汽车金融的起源、经营机构和融资模式做了简要描述,通过五力模型、PEST分析法、SWOT分析法等战略分析工具,对长城汽车金融公司的内外部环境进行分析,最后有针对性地提出了适应长城汽车金融公司的发展战略。
[Abstract]:With the rapid emergence of all kinds of automobile related financial products, the financial risk of automobile appears gradually, and the bad debts of automobile finance continue to appear. How to prevent and control the financial risk of automobile has become a difficult problem for the insurance companies, banks and financial institutions to face, because the insurance companies, banks, and financial institutions are lacking in the background of the automobile industry background. The car loan service is becoming more and more unable to meet the needs of the consumers, and the auto finance company has come into being. Although China's auto financial service market contains huge profit and development space, China's auto finance company is in its infancy stage. The foreign automobile financial services have developed more mature. However, due to the economic basis, the automobile industry conditions, the financial capital system, the credit legal system, the consumption environment and so on, there are great differences and distance between China and foreign countries. Therefore, China's auto financial companies need to explore their own development and should follow what they should follow. Only through self exploration can we really promote the development of China's auto marketing market and gradually improve our automobile industry chain. This paper introduces the theory of the development strategy of the company at home and abroad, the development and research status of the auto financial market, the definition of auto finance and auto finance company, and the development of automobile finance. The source, business organization and financing model are briefly described. Through the five forces model, PEST analysis, SWOT analysis and other strategic analysis tools, the internal and external environment of the the Great Wall auto finance company is analyzed. Finally, the development strategy of the the Great Wall auto financial company is put forward.

【学位授予单位】：沈阳理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.471;F832.39;F272

【参考文献】