中国茧丝绸产品在国际市场的定价话语权:基于国际市场势力的实证分析

发布时间：2018-05-02 08:31

本文选题：茧丝绸产品 + 定价话语权　；参考：《蚕业科学》2017年02期

【摘要】：中国茧丝绸产品在国际市场只具有数量优势而没有定价话语权吗?利用剩余需求弹性模型测算中国茧丝绸产品的国际市场势力,结果表明:中国以蚕丝类为代表的原料制品与以绸缎类为代表的半制成品在主要出口国市场都具有一定的市场势力,但是以女衬衫与披肩为代表的丝绸制品在最主要出口国市场美国和德国都不具有市场势力。分析认为:资源禀赋形成的规模经济和较高的市场份额是蚕丝类产品国际市场势力形成的基础;产业集聚优势和较高的市场份额促进了绸缎类产品国际市场势力的形成;而技术瓶颈与品牌建设滞后是中国丝绸制品未能形成国际市场势力的主要原因,意大利、法国等主要竞争者的竞争力也增加了中国丝绸制品国际市场势力提升的难度。巩固和提高我国茧丝绸产品的国际市场势力,要稳定生产规模,强化产业基础;加快资源整合,优化产业布局;强化科技创新,调整产品结构;加快品牌建设,提升品牌影响力;扩大组织规模,实现规模经济。
[Abstract]:Does China's cocoon and silk products have only a quantitative advantage in the international market and no pricing right? Using the residual demand elasticity model to calculate the international market power of China's cocoon and silk products, The results show that China's raw materials, represented by silk, and semi-manufactured goods, represented by silk and satin, have a certain market power in the markets of major exporting countries. But silk, represented by blouses and shawls, has no market presence in the major exporting markets, the United States and Germany. It is concluded that the scale economy and high market share of resource endowment are the basis of the formation of the international market power of silk products, the industrial agglomeration advantage and the higher market share promote the formation of the international market power of silk and satin products. The technical bottleneck and the lag of brand construction are the main reasons for the failure of Chinese silk products to form the international market power. The competitiveness of the main competitors such as Italy and France also increases the difficulty of the promotion of the international market power of China's silk products. To consolidate and improve the international market power of China's cocoon and silk products, it is necessary to stabilize the scale of production, strengthen the industrial base, speed up the integration of resources, optimize the industrial layout, strengthen scientific and technological innovation, adjust the product structure, and speed up brand building. Enhance brand influence; expand the scale of the organization to achieve economies of scale.
【作者单位】：浙江大学经济学院;
【基金】：现代农业产业技术体系建设专项(No.CARS-22)
【分类号】：F426.81

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