品牌社群视野下私人定制计算机的困境与突破

发布时间：2018-05-21 18:52

本文选题：品牌社群 + 私人定制　；参考：《南昌大学》2017年硕士论文

【摘要】：随着经济水平的不断提高,人们的生活品质也在逐步提升。一般消费能力的普通消费者未曾想过的高级定制也已经变成可消费的现实。在对品牌的追求中,消费者希望享受独特的服务和超越时空的永恒。近几年,在电商的快速发展下,市场得到进一步的细分,具有个性化的商品,附加了更多的创意,与商品和服务很好的结合在一起。私人定制也真正的开启了面向广大消费者的“亲民模式”。“定制”,它出自萨维尔街,起源于量身定做,裁剪衣服这一行业。当时,这条街是伦敦的一个购物中心,它之所以闻名是因为它是专门为贵族定制服装高档消费水平。私人定制是从服装定制开始流行起来的,后来人们追求品质和个性的心理的驱逐下,逐渐扩展到生活的方方面面。定制就是按消费者的个人消费需求,为消费者量身打造出可展现自我的产品,它是个性化、独占、稀有以及参与等各方面价值的完美体现。目前的消费市场,各种定制层出不穷,已经扩散到生活中的各个领域,如:服装、珠宝、旅游、家具等各行各业,它也成了鉴定拥有高品质生活质量的标准。它对消费市场的准确定位,以及对个性化需求的满足,使得私人定制愈来愈受到更多消费者的追捧。美国最新预测的“改变未来的十大科技”中,最具有发展潜力的是个性定制,这是根据国际市场的不断变化的直观预测。大多数企业也已经意识到消费者对私人定制的需求在不断增大,所以尊贵的私人定制已经成为市场的发展趋势,这也是摆脱商品同质化的必经之路。知名专家分析,由于制造业和信息业的发展,私人定制将是一个新的机会。
[Abstract]:With the continuous improvement of economic level, people's quality of life is also gradually improving. General consumer power of the average consumer has not thought of the customization has become a reality of consumption. In the pursuit of brand, consumers want to enjoy unique services and transcend the timeless time and space. In recent years, with the rapid development of e-commerce, the market has been further subdivided, with personalized products, additional more creative, and good combination with goods and services. Private customization also really opened the vast number of consumers, "pro-people model." Custom, from Saville Street, originated in the tailor-made, tailor-made clothing industry. At the time, the street was a shopping centre in London, famous for its upmarket level of tailoring clothes for aristocrats. Personal customization began to be popular from clothing customization. Later, people's pursuit of quality and personality gradually expanded to all aspects of life under the expulsion of psychology. Customization is according to the consumer's personal consumption needs, for consumers to create a product that can show themselves, it is personalized, exclusive, rare and participation in all aspects of the value of the perfect embodiment. The current consumer market, various customizations have spread to all areas of life, such as clothing, jewelry, tourism, furniture and other industries, it has become the standard of quality of life. The accurate positioning of consumer market and the satisfaction of individualized demand make private customization more and more popular with consumers. Of the top ten technologies for changing the future, the most promising is customization, which is based on the ever-changing intuitive prediction of the international market. Most enterprises have also realized that consumer demand for private customization is increasing, so the valued private customization has become the development trend of the market, which is also the only way to get rid of the homogenization of goods. Private customization will be a new opportunity due to the development of manufacturing and information industry, according to renowned experts.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.67

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