供电公司营销技改项目后评价方法及实证研究

发布时间：2018-06-02 11:00

本文选题：营销技改 + 后评价　；参考：《华北电力大学》2017年硕士论文

【摘要】：随着用电负荷增加电力用户对电网安全稳定运行提出更高要求,近年来智能电网不断发展,供电公司为提高竞争力,节约人力和物力成本,会进行营销技改,实现企业长远发展。包括对营销信息化装备、智能终端电表等进行更新改造,对所需装备购置等项目进行投资等。项目后评价是项目生命周期重要的环节,后评价已经被广泛应用于不同类型的建设项目中,在新电改背景下,供电公司在销售环节积极进行营销技改,实现系统升级,对营销技改项目进行后评价能够实现营销技改项目的闭环控制。本文将后评价理论应用于供电公司营销技改项目,探索一套适合营销技改项目的后评价指标体系和评价方法,为后期类似项目后评价提供参考。本文通过对营销技改项目的特点分析,遵循后评价指标体系和评价模型建立原则,从项目前期评价、项目实施评价和效益效果评价三方面建立了营销技改评价指标体系,对构建的指标体系采用熵权法赋予指标权重并运用物元可拓方法建立营销技改项目后评价模型。最后以某供电公司营销技改项目进行实证研究,结合该供电公司年度营销技改情况建立后评价指标和评价模型,并对建立模型的有效性进行验证,结果表明年度营销技改项目评价结果为成功。本文构建了普遍适用的技改项目后评价指标体系和评价模型,为营销技改项目后评价提供了参考。
[Abstract]:With the increase of power load, power users put forward higher requirements for the safe and stable operation of the power grid. In recent years, the smart grid has been continuously developed. In order to improve competitiveness and save manpower and material costs, power supply companies will carry out marketing technical changes. To realize the long-term development of enterprises. Including the marketing information equipment, intelligent terminal meter and so on to carry on the renewal transformation, to need the equipment purchase and so on item carries on the investment and so on. Post-project evaluation is an important link in the project life cycle. Post-evaluation has been widely used in different types of construction projects. Under the background of new electricity reform, power supply companies actively carry out marketing technical changes in the sales link to achieve system upgrading. The closed-loop control of marketing technical innovation project can be realized by post-evaluation. In this paper, the post-evaluation theory is applied to the marketing technical innovation project of power supply company, and a set of post-evaluation index system and evaluation method suitable for the marketing technical innovation project are explored, which provides a reference for the post-evaluation of similar projects in the later stage. Based on the analysis of the characteristics of the marketing technical innovation project and the principles of establishing the post-evaluation index system and evaluation model, this paper establishes the evaluation index system of the marketing technical innovation from three aspects: the pre-project evaluation, the project implementation evaluation and the benefit effect evaluation. Entropy weight method is used to give the index weight and matter-element extension method is used to establish the post-evaluation model of marketing technical innovation project. Finally, an empirical study on the marketing technical innovation project of a power supply company is carried out. Combined with the annual marketing technical innovation situation of the power supply company, the post-evaluation index and evaluation model are established, and the validity of the model is verified. The results show that the evaluation result of the annual marketing technical innovation project is successful. This paper constructs a universally applicable post-evaluation index system and evaluation model of technical innovation project, which provides a reference for post-evaluation of marketing technical innovation project.
【学位授予单位】：华北电力大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.61;F274

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