RS集团公司发展战略选择

发布时间：2018-06-08 01:10

本文选题：发展战略 + SWOT　；参考：《吉林大学》2017年硕士论文

【摘要】：RS集团公司威海是众多中小企业中的一员。该公司坐落于山东省威海市环翠区,成立于2014年,集团公司下设RS药业有限公司、RS医药有限公司,以及在文登界石镇新建的300余亩的标准化中药种植基地。其中RS药业有限公司,始建于1976年,至今已拥有40余年的中成药生产历史,是山东省中成药定点生产企业,产品的注册商“RS”牌标被认定为山东省著名商标。2017年是供给侧改革深化之年。随着改革不断进入深水区,对企业的要求也越来越高,行业竞争对企业造成的影响也逐渐增大。在当前日益激烈的行业竞争下,RS集团公司在发展中产生了方方面面的问题,诸如资金不足、研发滞后、人才缺失、产品缺乏竞争力等。只有制定一个明确的产业发展战略,努力推进企业在供给侧改革背景下实现企业转型升级,方可从根本上解决上述问题,实现企业跨越式发展。本文将深入分析RS集团公司发展的现状,结合SWOT模型对企业发展的内外环境进行总结,对企业发展中产生的各种问题提出合理的解决方案,制定一个与时俱进、统揽全局的发展战略,充分整合资源,从而提升企业核心竞争力,实现企业健康发展的战略目标。
[Abstract]:RS group company Weihai is a member of many small and medium-sized enterprises. The company, located in Huancui District, Weihai City, Shandong Province, was established in 2014. The Group Company has established RS Pharmaceutical Co., Ltd., as well as a new 300 mu standardized Chinese medicine planting base in Wendenjieshi Town. RS Pharmaceutical Co., Ltd., founded in 1976, has a history of over 40 years of proprietary Chinese medicine production, and is a designated manufacturing enterprise of Chinese patent medicine in Shandong Province. Product registrant "RS" brand is recognized as a famous trademark in Shandong Province. 2017 is the year of deepening supply-side reform. With the reform entering deep water area, the demand for enterprises is becoming higher and higher, and the influence of industry competition on enterprises is gradually increasing. In the current increasingly fierce competition in the industry, RS Group has produced many problems in its development, such as lack of funds, lag of R & D, lack of talents, lack of competitiveness of products and so on. Only by formulating a clear industrial development strategy and pushing forward the enterprise transformation and upgrading under the background of supply-side reform can the above problems be solved fundamentally and the enterprise develop by leaps and bounds. This paper will deeply analyze the present situation of RS Group Company's development, sum up the internal and external environment of enterprise development with SWOT model, put forward reasonable solutions to various problems arising in the enterprise development, and make a plan to keep pace with the times. In order to improve the core competitiveness of enterprises and realize the strategic goal of healthy development, the overall development strategy should be taken into account and resources should be fully integrated.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F272;F426.72

【相似文献】