经济新常态下我国制造业产品的推广效果研究——基于会展活动的视角

发布时间：2018-06-09 19:48

本文选题：经济新常态 + 制造业产品　；参考：《科技管理研究》2017年02期

【摘要】：从会展的新视角聚焦"中国制造2025"等产业发展趋势,以推广制造业重点发展领域的产品为目的,对经济新常态下我国制造业产品的推广效果进行系统性研究。在文献研究和调研分析的基础上选取了影响会展推广制造业产品效果的17个指标,采用Likert量表的问卷形式进行实地调研收集数据,通过客观赋值法中的主成份分析法计算出各指标的权重值并构建评价指标体系,再结合案例分析,对基于会展活动的制造业产品推广效果进行评价,达到定性分析与定量分析相结合评价的目的。结论表明,企业通过会展推广制造业产品能够获得良好的效果,对于开拓市场、创造价值有很好的帮助作用,该结论可以为政府和企业正确利用会展平台推广制造业产品提供一定的参考。
[Abstract]:From the new perspective of the exhibition, it focuses on the development trend of "China made 2025" and other industries. In order to promote the products in the key development field of manufacturing industry, this paper systematically studies the promotion effect of our manufacturing products under the new economic norm. On the basis of literature research and research and analysis, we have selected 17 effects of the products of the exhibition and exhibition industry. On the basis of the Likert scale questionnaire, we collect data from the field survey, and calculate the weight value of each index by the principal component analysis in the objective valuation method and construct the evaluation index system, and then combine the case analysis to evaluate the effect of the product promotion based on the exhibition activities to achieve qualitative analysis and quantitative analysis. The conclusion shows that the enterprises can achieve good results by promoting the products of the manufacturing industry through the exhibition and exhibition. It has a good help for developing the market and creating value. This conclusion can provide some reference for the government and enterprises to use the exhibition platform to promote the manufacture of manufacturing products correctly.
【作者单位】：上海应用技术大学经济与管理学院;
【基金】：上海市科技发展基金软科学研究项目“基于会展活动的科技信息传播模式创新方法及其应用研究”(15692106000)
【分类号】：F424;F713.83

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